The Benefits and Obstacles of Strategic Social Media Planning
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Kerry Rego presented "The Benefits and Obstacles of Strategic Social Media Planning" to the Professional Services Marketing Group-North Bay on July 17, 2012. She introduced concepts for reputation management, strategies for developing and delivering content, and utilizing specific tools to streamline the time investment. You can contact Kerry to schedule an in person presentation or webinar for your team or organization. 707-520-4572
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The Benefits and Obstacles of Strategic Social Media Planning
- 1. Professional Services Marketing Group – North Bay Kerry Rego Consulting July 17, 2012
- 2. First Page of Search Results 85% never get off the first page! -Internet Reputation Management Data by Compete, Jacob Nielsen, Optify Image courtesy InternetReputationManagement.com
- 3. Quattrocchi Smith Dollar PC Kwok Architects 1. Website 1. Website 2. LinkedIn 2. Press Release 3. LinkedIn attorneys 3. Press Release 4. Facebook Page 4. Case Study 5. Map on FB Page 5. Reed Const (listing) 6. CitySearch (listing) 6. ArchDaily (listing) 7. YellowPages (listing) 7. Foursquare 8. Twitter 8. Facebook Page 9. Manta (listing) 9. Yelp 10.Legal Marketing 10.Archinet (listing) (network/listing) Own - 4 Own - 4 Can Take Control - 4+ Can Take Control - 3
- 4. Action Items to Manage Your Brand Reputation • Perform a vanity search • Own every variation of your domain • Post original content (blogs are best) • Use social media that is audience and product appropriate • Set up a schedule to monitor Read more at http://bit.ly/StartRepMng
- 5. Why is Social Media Important? •Facebook 901m users •Twitter 400m tweets/day •YouTube 4b+ views/day •LinkedIn 161m users •Google+ 150m users •Tumblr 16b pg/vws Logos courtesy of Aquaticus
- 6. Social Media Avg. Daily Use Infographic compiled and designed by Go-Gulf.com Fav resource for behavior is ComScore & Pew Internet
- 7. Benefits & Relevance of Using Social Media Marketing 1. Enhance Branding & Awareness 2. Protect Your Reputation 3. Enhance Public Relations 4. Build Community 5. Enhance Customer Service 6. Facilitate Research & Development 7. Drive Sales & Leads
- 9. Where Do You Start? • Goal • Audience Mockup • Tools • Routine • Measure • Adjust • Persist
- 10. Market Research • WHO is the audience? • WHAT is their preference? • WHEN do they want to hear? • WHERE are they? • WHY are you there?
- 11. Don’t Forget: Event Services Mobile/Location Doc Share Bookmark
- 13. Tools for Streamlining • Set routine for “dashboarding” content • Blog in batches, time release, autopost • Feedburner, TwitterFeed, dlvr.it • Facebook scheduler • Hootsuite, Tweetdeck Autoposting blog to other channels gets you 50% more leads! Scheduling gets you 3x more leads! – Hubspot
- 16. Optimum Times to Tweet/FB Infographic compiled and designed by Buddy Media
- 17. Obstacles • Lack of Time • Lack of Manpower/Resources • Lack of Training & Knowledge • Can’t Measure • Decision Makers don’t get it • Blank Page Syndrome • Negativity
- 18. Solutions 1. Time 1. Batch Create & Schedule 2. Manpower 2. Routine 3. Training 3. Hire Experts, YouTube, follow rockstars & pros 4. Measure http://www.gcflearnfree.org/ 5. Boss Onboard 4. Build custom metric 6. Writer’s Block report based on goals 7. Negativity 5. http://bit.ly/SMConvinceBoss 1. http://bit.ly/KRCeasyblog 2. http://bit.ly/NegativeFdbk
- 19. Social Media = Telephone
- 20. QUESTIONS? KerryRegoConsulting.com Kerry@KerryRegoConsulting.com Facebook.com/KerryRegoConsulting
Editor's Notes
- Quiz: What are you using?