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The Social Enterprise: Using Social Media to Connect and Communicate your Message

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Social media offers an immediate and inexpensive way to share your personal or organizational message. This session will provide attendees perspective on the power of social media to provide an effective voice. Also included will be tips for using social media such as Twitter effectively and efficiently.

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The Social Enterprise: Using Social Media to Connect and Communicate your Message

  1. 1. RMUG 2015 Laramie County Community College Cheyenne WY 1 The Social Enterprise: Using Social Media to Connect & Communicate your Message Kent Brooks
  2. 2. RMUG 2014 Laramie County Community College Computer Mediated tools which allow people to create, share or exchange information, ideas and media in virtual communities and networks. -Wikipedia  What is Social? -2015 Top 15 ebizMBA.com social sites
  3. 3. RMUG 2014 Laramie County Community College To me… Facebook is more Personal, Twitter is News & Business, Linkedin is News + Business + a Job Board, Pinterest are Wants and Instagram is Vanity
  4. 4. RMUG 2014 Laramie County Community College Blogging? Kentbrooks.com (tech) Bacacountyhistory.com (local history)
  5. 5. RMUG 2014 Laramie County Community College -Mark Nowotarski 2011 http://bit.ly/1BW0q0e  The Growth of Social
  6. 6. RMUG 2014 Laramie County Community College http://bit.ly/1GOzFv3
  7. 7. RMUG 2014 Laramie County Community College  Confession… I am mostly a conference Tweeter
  8. 8. RMUG 2014 Laramie County Community College Why Twitter is fundamentally different than other tools.
  9. 9. RMUG 2014 Laramie County Community College If these leaders are using these tools … you need to know why…
  10. 10. RMUG 2014 Laramie County Community College …and copy their best practices
  11. 11. RMUG 2014 Laramie County Community College  Two of the Best in Higher Ed @MCCPresident = Monroe Community College - SUNY #CollegePresident @landryst = Seton Hall #CIO
  12. 12. RMUG 2014 Laramie County Community College  Perspective from the Top… “I Tweet a lot about all the inspiring things that are happening on my campus “ - @MCCPresident
  13. 13. RMUG 2014 Laramie County Community College  Perspective from the Top… “I never tweet anything I wouldn’t say in a board meeting” @MCCPresident
  14. 14. RMUG 2014 Laramie County Community College  Perspective from the Top… “I wouldn’t tweet anything I wouldn’t want my face next to” @MCCPresident
  15. 15. RMUG 2014 Laramie County Community College  Perspective from the Top… “Twitter amplifies and promotes college brand ” @MCCPresident
  16. 16. RMUG 2014 Laramie County Community College  ARCHIVE All of these great tips and more are archived in my Twitter feed https://twitter.com/kentbrooks
  17. 17. RMUG 2014 Laramie County Community College  The Anatomy of an Account
  18. 18. RMUG 2014 Laramie County Community College  Organizational Use? Seton Hall uses Twitter to help filter Help Desk support requests and share information
  19. 19. RMUG 2014 Laramie County Community College  Other Thoughts and Tips If your going to be out on social be ready to respond
  20. 20. RMUG 2014 Laramie County Community College  Other Thoughts and Tips Never get in an argument on Twitter… nobody wins
  21. 21. RMUG 2014 Laramie County Community College  Other Thoughts and Tips Never get in an argument on Twitter… nobody wins
  22. 22. RMUG 2014 Laramie County Community College  Other Thoughts and Tips Think of Twitter as a Professional Development Center
  23. 23. RMUG 2014 Laramie County Community College Your Thoughts?
  24. 24. RMUG 2014 Laramie County Community College Any Questions? Kent Brooks Casper College kbrooks@caspercollege.edu 307 268 2703 @kentbrooks Questions 24

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