The Social Enterprise: Using Social Media to Connect and Communicate your Message

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Social media offers an immediate and inexpensive way to share your personal or organizational message. This session will provide attendees perspective on the power of social media to provide an effective voice. Also included will be tips for using social media such as Twitter effectively and efficiently.

Social Media

RMUG 2014
Laramie County Community College
Computer Mediated
tools which allow
people to create,
share or exchange
information, ideas
and media in virtual
communities and
networks.
-Wikipedia
 What is Social?
-2015 Top 15
ebizMBA.com
social sites

RMUG 2014
Laramie County Community College
To me… Facebook is more
Personal, Twitter is News &
Business, Linkedin is News +
Business + a Job Board,
Pinterest are Wants and
Instagram is Vanity

RMUG 2014
Laramie County Community College
Blogging?
Kentbrooks.com (tech)
Bacacountyhistory.com (local history)

RMUG 2014
Laramie County Community College
-Mark Nowotarski 2011
http://bit.ly/1BW0q0e
 The Growth of Social

RMUG 2014
Laramie County Community College
http://bit.ly/1GOzFv3

RMUG 2014
Laramie County Community College
 Confession…
I am mostly a
conference Tweeter

RMUG 2014
Laramie County Community College
Why Twitter is
fundamentally different
than other tools.

RMUG 2014
Laramie County Community College
If these leaders are
using these tools …
you need to know
why…

RMUG 2014
Laramie County Community College
…and copy their best
practices

RMUG 2014
Laramie County Community College
 Two of the Best in Higher Ed
@MCCPresident = Monroe
Community College - SUNY
#CollegePresident
@landryst = Seton Hall #CIO

RMUG 2014
Laramie County Community College
 Perspective from the Top…
“I Tweet a lot about all
the inspiring things
that are happening on
my campus “ -
@MCCPresident

RMUG 2014
Laramie County Community College
 Perspective from the Top…
“I never tweet anything
I wouldn’t say in a
board meeting”
@MCCPresident

RMUG 2014
Laramie County Community College
 Perspective from the Top…
“I wouldn’t tweet
anything I wouldn’t
want my face next to”
@MCCPresident

RMUG 2014
Laramie County Community College
 ARCHIVE
All of these great tips and more
are archived in my Twitter feed
https://twitter.com/kentbrooks

RMUG 2014
Laramie County Community College
 The Anatomy of an Account

RMUG 2014
Laramie County Community College
 Organizational Use?
Seton Hall uses Twitter
to help filter Help Desk
support requests and
share information

RMUG 2014
Laramie County Community College
 Other Thoughts and Tips
If your going to be out
on social be ready to
respond

RMUG 2014
Laramie County Community College
 Other Thoughts and Tips
Never get in an
argument on Twitter…
nobody wins

RMUG 2014
Laramie County Community College
 Other Thoughts and Tips
Think of Twitter as a
Professional
Development Center

RMUG 2014
Laramie County Community College
Your Thoughts?

RMUG 2014
Laramie County Community College
Any Questions?
Kent Brooks
Casper College
kbrooks@caspercollege.edu
307 268 2703
@kentbrooks
Questions
24

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The Social Enterprise: Using Social Media to Connect and Communicate your Message

1. RMUG 2015 Laramie County Community College Cheyenne WY 1 The Social Enterprise: Using Social Media to Connect & Communicate your Message Kent Brooks

2. RMUG 2014 Laramie County Community College Computer Mediated tools which allow people to create, share or exchange information, ideas and media in virtual communities and networks. -Wikipedia  What is Social? -2015 Top 15 ebizMBA.com social sites

3. RMUG 2014 Laramie County Community College To me… Facebook is more Personal, Twitter is News & Business, Linkedin is News + Business + a Job Board, Pinterest are Wants and Instagram is Vanity

4. RMUG 2014 Laramie County Community College Blogging? Kentbrooks.com (tech) Bacacountyhistory.com (local history)

5. RMUG 2014 Laramie County Community College -Mark Nowotarski 2011 http://bit.ly/1BW0q0e  The Growth of Social

6. RMUG 2014 Laramie County Community College http://bit.ly/1GOzFv3

7. RMUG 2014 Laramie County Community College  Confession… I am mostly a conference Tweeter

8. RMUG 2014 Laramie County Community College Why Twitter is fundamentally different than other tools.

9. RMUG 2014 Laramie County Community College If these leaders are using these tools … you need to know why…

10. RMUG 2014 Laramie County Community College …and copy their best practices

11. RMUG 2014 Laramie County Community College  Two of the Best in Higher Ed @MCCPresident = Monroe Community College - SUNY #CollegePresident @landryst = Seton Hall #CIO

12. RMUG 2014 Laramie County Community College  Perspective from the Top… “I Tweet a lot about all the inspiring things that are happening on my campus “ - @MCCPresident

13. RMUG 2014 Laramie County Community College  Perspective from the Top… “I never tweet anything I wouldn’t say in a board meeting” @MCCPresident

14. RMUG 2014 Laramie County Community College  Perspective from the Top… “I wouldn’t tweet anything I wouldn’t want my face next to” @MCCPresident

15. RMUG 2014 Laramie County Community College  Perspective from the Top… “Twitter amplifies and promotes college brand ” @MCCPresident

16. RMUG 2014 Laramie County Community College  ARCHIVE All of these great tips and more are archived in my Twitter feed https://twitter.com/kentbrooks

17. RMUG 2014 Laramie County Community College  The Anatomy of an Account

18. RMUG 2014 Laramie County Community College  Organizational Use? Seton Hall uses Twitter to help filter Help Desk support requests and share information

19. RMUG 2014 Laramie County Community College  Other Thoughts and Tips If your going to be out on social be ready to respond

20. RMUG 2014 Laramie County Community College  Other Thoughts and Tips Never get in an argument on Twitter… nobody wins

21. RMUG 2014 Laramie County Community College  Other Thoughts and Tips Never get in an argument on Twitter… nobody wins

22. RMUG 2014 Laramie County Community College  Other Thoughts and Tips Think of Twitter as a Professional Development Center

23. RMUG 2014 Laramie County Community College Your Thoughts?

24. RMUG 2014 Laramie County Community College Any Questions? Kent Brooks Casper College kbrooks@caspercollege.edu 307 268 2703 @kentbrooks Questions 24

The Social Enterprise: Using Social Media to Connect and Communicate your Message

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