At our Brown Bag Lunch Series at the Round Rock Chamber of Commerce we had special guest Joe Llamas from Running Bull Media talk with us about Video Marketing.
Joe did an excellent presentation on why video is important, when it is best to either do it yourself or hire a professional videographer and Video SEO.
2. Special Guest
Joe Llamas
joe@runningbullmedia.com
Executive Producer
Running Bull Media
www.RunningBullMedia.com
512-818-6491
3. Agenda
Why Video?
DIY vs Professional
Video SEO
Q&A
4. Why Video?
Cost of Production
Easy Hosting
Many Functions
Personality
Easily Spreadable
5. Why Video?
Very effective in helping your website SEO
Youtube.com is now the second largest search
engine behind only Google.
You have only seconds to capture or keep the
attention of a potential customer.
6. Why Video?
83.3 percent of the U.S. Internet audience viewed
online video in May.
That’s more than 5.6 billion viewing sessions
during the course of the month…
and 176 million U.S. Internet users watching online
video content in May…
which averages out to 15.9 hours of online
video watching per person.
7. DIY vs Professional
Content is Key
Understand your audience
Provide valuable information
8. DIY vs Professional
Blogs
Facebook post
Quick news or introductions
A message that creates a personal connection
9. DIY vs Professional
Product Demos (bad video = bad product)
Training Videos
Website Introductions
Anything that requires technical skill
10. Video SEO
Different than Website SEO
Nothing worse than a video that doesn't get viewed
Take advantage of the tools
11. Video SEO
How to get views
It all starts with the name
It is a good idea to create a separate URL
Transcribe your videos – helps with getting your
key words recognized
12. Video SEO
Calls to action and annotating your videos
Using the analytic tools in YouTube
Placing ads