Getting Started With Video Marketing

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At our Brown Bag Lunch Series at the Round Rock Chamber of Commerce we had special guest Joe Llamas from Running Bull Media talk with us about Video Marketing.

Joe did an excellent presentation on why video is important, when it is best to either do it yourself or hire a professional videographer and Video SEO.

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Getting Started With Video Marketing

  1. 1. Getting Started with Video Marketing
  2. 2. Special Guest Joe Llamas joe@runningbullmedia.com Executive Producer Running Bull Media www.RunningBullMedia.com 512-818-6491
  3. 3. Agenda Why Video? DIY vs Professional Video SEO Q&A
  4. 4. Why Video? Cost of Production Easy Hosting Many Functions Personality Easily Spreadable
  5. 5. Why Video? Very effective in helping your website SEO Youtube.com is now the second largest search engine behind only Google. You have only seconds to capture or keep the attention of a potential customer.
  6. 6. Why Video? 83.3 percent of the U.S. Internet audience viewed online video in May. That’s more than 5.6 billion viewing sessions during the course of the month… and 176 million U.S. Internet users watching online video content in May… which averages out to 15.9 hours of online video watching per person.
  7. 7. DIY vs Professional Content is Key Understand your audience Provide valuable information
  8. 8. DIY vs Professional Blogs Facebook post Quick news or introductions A message that creates a personal connection
  9. 9. DIY vs Professional Product Demos (bad video = bad product) Training Videos Website Introductions Anything that requires technical skill
  10. 10. Video SEO Different than Website SEO Nothing worse than a video that doesnt get viewed Take advantage of the tools
  11. 11. Video SEO How to get views It all starts with the name It is a good idea to create a separate URL Transcribe your videos – helps with getting your key words recognized
  12. 12. Video SEO Calls to action and annotating your videos Using the analytic tools in YouTube Placing ads
  13. 13. Questions?
  14. 14. Special Guest Joe Llamas joe@runningbullmedia.com Executive Producer Running Bull Media www.RunningBullMedia.com 512-818-6491
  15. 15. Connect With Ken Website – WeMakeMarketingEasy.com Facebook – Facebook.com/IPGSearchMarketing Twitter – Twitter.com/kenpartain LinkedIn – Linkedin.com/in/kenpartain Google+ - http://EZ.com/IPGGooglePlus
  16. 16. Thank you! Ken Partainkenpartain@wemakemarketingeasy.com 512-651-2963

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