1. “Your Future”
Group 8:
Kai Chen
Rafael Espinosa
Dustin Lee

2. Background
The U. S. News (2013)
- 63% college students want to have Internships
- Only 23% had before
- 84% said they need more training
Survey at UIUC (2014)
- 84% students want to have internships during the
summer break

3. Situations
Students don’t have enough time to look for
internships and consider whether they fit or not
Most Internship Websites only alert students
there are some new positions
The only thing students want to obtain from the
internships is experience

4. “YF” InternMatch
Students only need to upload their resume;
One-month free trial; $10 each month;
We will help students match with companies;
If students get interviews, we will assign
professionals for students to practice

8. - It is free
- Students can make
appointments with
professionals to do interview
practice
- Students still can track their
application status via the app

10. Competitive Resource
Analysis
Large Scale (Two-Sided avenue of
benefits)
 We know what students need; build a large
network between companies and students
directly.
 We will directly partner with various universities
to reach a large population of students
 We can partner with companies or organizations
looking to hire students

11. Switching costs
 The cost a consumer incurs when moving
from one product to another
 Unique Services
 Unique Benefits, such as discount
 Time
 Emotional costs
……

12. Data
 At present, we have done several surveys
online to know what kind of services most
students want to have on our website.
 Easy to get data from other similar
companies, such as I-Link.
 Easy to conduct online surveys to collect
primarily data to find out how to improve
services to meet more students’ need.

13. Competitive Environment
Analysis

14. Buyer Power
Is high
Students have many alternatives
However, we can use our membership
program to reduce their buyer power

15. Supplier Power
Is Low
Our company is B2B
marketplace where we bring
together buyers (students) and
sellers (companies)

16. Threat of Substitute
Products or Services
Is High
If they don’t want to spend money, they
only need to spend time on doing
research for themselves.
It is our biggest problem at present.
- But, we have some unique services other
companies don’t have

17. Threat of New Entrants
Is high
It is easy for new competitors
to enter a market
 Low cost
 Low technical requirements

18. Rivalry Among Existing
Competitors

19. Data Tables

20. IT evaluation metrics
Efficiency IT metrics – measuring the
performance of the IT system itself

21.  System availability
Our website will be available for users 24
hours 7 days
 Response time
The response time is very short. When
students click to upload resume or cover
letters, it only takes about 5 seconds
 Information accuracy
All information on the website is accurate
because we will check with companies at
least three times.

22. Effectiveness IT metrics – measuring the
impact IT has on business processes and
activities

23.  Usability
- Degree of freedom: students don’t need a lot of clicks to
find out desired information.
- Only type information and click “search”
 Customer satisfaction
- Survey
 Conversion rates
- Advertising
 Financial
- Return on Investment

25. Marketing Promotion
Strategy
Social Media
Advertising on Social Media (Video)
https://www.youtube.com/watch?v=lnSAPXCmcuE&feature=youtu.be

27. References
http://www.usnews.com/education/best-colleges/the-short-list-
college/articles/2013/10/22/10-colleges-with-the-highest-rate-of-
student-internships
http://www.ciozone.com/index.php/Management/The-Five-
Essential-Metrics-For-Managing-IT.html
https://www.youtube.com/watch?v=lnSAPXCmcuE&feature=youtu.b
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