A lecture I gave at Sotheby's Institute of Art on June 10 2013 to share my learnings from working with Google (where I started in 2007) to founding Gertrude (www.gertrude.co).
3. Experience
Collecting
Social
Education
Access
Auction house
Galleries
Online marketplaces (new)
Art advisors
Art fairs
Publications
Clubs
Museums
University
$60bn
$500Bn*
Who sells it today? Annual transaction
volume
Value creation
Artwork
In the art market, buying artwork is just the tip of the iceberg
* Estimate. In the US alone, the nonprofit arts and culture industry annually generates
over $135 billion in economic activity - Source: American Alliance of Museums
4. and Art is increasingly an intangible experience
5. Gertrude, Inc. Confidential & Proprietary 2013www.gertrude.co
July 2013 Meet Art
is a community of unique art experiences.
6. we started out by producing Salons - a showcase
of what the perfect art experience should be. It is
educational, social and you can meet the artist.
18. #2 life on the screen &
life in the real world
19. “we want to solve big problems using technology”
In October 2010, for example, they invested in a major
offshore wind power development to assist the East coast
power grid,(...) A week earlier they introduced a car that, with
"artificial intelligence," can drive itself using video cameras
and radar sensors.(...)They are trying to get companies to
create innovative solutions to increasing the world's energy
supply (..) investors in Tesla Motors.
52. Help me build the pitch for your favorite
tastemaker to curate Salons with Gertrude
53. 1. Information growth is exponential: why learning everything is useless and knowing
where to look is useful.
2. Life on the screen & life in the real world - technology should be about making
beautiful things happen in real life.
3. Building things is important: what you should start learning now because you are not
learning it at school.
4.Collecting is a social act, understand it.
5.Users, collectors - how they are different.
6.The Power of storytelling and how digital can help.
7.Mobile is everything desktop is disappearing .
8.A brand you love, you trust, you connect to.
9.Art is magic and magic happens in details.
10.Things I still haven't learned and I need to learn from you.