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Sotheby’s Institute of
Art
June 10 2013
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture
Experience
Collecting
Social
Education
Access
Auction house
Galleries
Online marketplaces (new)
Art advisors
Art fairs
Publications
Clubs
Museums
University
$60bn
$500Bn*
Who sells it today? Annual transaction
volume
Value creation
Artwork
In the art market, buying artwork is just the tip of the iceberg
* Estimate. In the US alone, the nonprofit arts and culture industry annually generates
over $135 billion in economic activity - Source: American Alliance of Museums
and Art is increasingly an intangible experience
Gertrude, Inc. Confidential & Proprietary 2013www.gertrude.co
July 2013 Meet Art
is a community of unique art experiences.
we started out by producing Salons - a showcase
of what the perfect art experience should be. It is
educational, social and you can meet the artist.
Gertrude, Inc. Confidential & Proprietary 2013
1 hour only
Gertrude, Inc. Confidential & Proprietary 2013
10 artworks
or under
Gertrude, Inc. Confidential & Proprietary 2013
40 guests or
under
Gertrude, Inc. Confidential & Proprietary 2013
1 curator
leads the
discussion
Gertrude, Inc. Confidential & Proprietary 2013
Join on
gertrude.co
now we are a web platform where anyone can
find and attend unique art experiences.
Gertrude, Inc. Confidential & Proprietary 2013
Meet art.
Gertrude offers intimate experiences to
learn, discuss and collect art.
JOIN
10 things I learned from
Google and Gertrude
#1 the information
exponential
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture
#2 life on the screen &
life in the real world
“we want to solve big problems using technology”
In October 2010, for example, they invested in a major
offshore wind power development to assist the East coast
power grid,(...) A week earlier they introduced a car that, with
"artificial intelligence," can drive itself using video cameras
and radar sensors.(...)They are trying to get companies to
create innovative solutions to increasing the world's energy
supply (..) investors in Tesla Motors.
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture
#3 building things is
important
1.LEARNHOWTOMOCK-UPWHATYOUWANTTOCREATE(DESIGN)
2.STARTLEARNINGHOWTOCODE(BUILD)
3.UNDERSTANDHOWTOGATHER,ANALYZE,ANDSHAREDATA(TRACK)
4.HONEYOURREAL-WORLDWRITINGSKILLS(WRITE)
5.EXPERIMENTRUNNINGONLINEADVERTISINGCAMPAIGNS(PROMOTE)
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture
HackDesign
#4 collecting is a social
act
how those in power define aesthetic concepts such as taste.
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture
#5 users vs collectors
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture
#6 Storytelling
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture
#7 Mobile
mobile internet traffic will surpass
desktop internet traffic by 2014
source: Morgan Stanley
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture
#8 a brand you love
Artnet, artspace, artsicle, artstar, artsy
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture
launched 2008
#9 Art is magic
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture
#10 things I haven’t
learned yet
Help me build the pitch for your favorite
tastemaker to curate Salons with Gertrude
1. Information growth is exponential: why learning everything is useless and knowing
where to look is useful.
2. Life on the screen & life in the real world - technology should be about making
beautiful things happen in real life.
3. Building things is important: what you should start learning now because you are not
learning it at school.
4.Collecting is a social act, understand it. 
5.Users, collectors - how they are different.
6.The Power of storytelling and how digital can help.
7.Mobile is everything desktop is disappearing .
8.A brand you love, you trust, you connect to.
9.Art is magic and magic happens in details.
10.Things I still haven't learned and I need to learn from you.
10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture

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10 things I learned from Google and Gertrude - my Sotheby's Institute of Art lecture