For more than 35 years, Kenneth Brailsford led nutritional supplement companies, most recently Zija International, which he founded in 2004. Also experienced in the network marketing industry, Kenneth Brailsford has successfully promoted different lines of nutritional supplements.

1. By Kenneth Brailsford

2. Introduction
 For more than 35 years, Kenneth Brailsford led nutritional
supplement companies, most recently Zija International,
which he founded in 2004. Also experienced in the
network marketing industry, Kenneth Brailsford has
successfully promoted different lines of nutritional
supplements.
When marketing nutritional supplements, companies can
use a number of strategies to effectively present their goods
to customers. Dr. C. Leigh Broadhurst, a natural products
industry consultant, explains that concise and clear
marketing statements build consumer confidence and
ensure that buyers understand the product.

3. Marketing
 Instead of being wordy and overly scientific, marketing
collateral for nutritional supplements should capture only
the concepts that are important to users.
Along with economy of phrasing, Dr. Broadhurst asserts
that informative and visually appealing packaging can be a
powerful marketing tool. Familiar images and packaging
foster brand recognition, make it easier for shoppers to
locate a product on the shelves, and offer information
about the merchandise. For example, a label could depict a
tree surrounded by a simple map of Brazil for a product
made of fruit extract from a tree that grows in Brazil’s
Amazon Rainforest.