Victory H2O is one of the first complete performance waters to hit the mass market. Imagine an Ultra Pure Premium Water with an Enhanced Electrolyte Formula to make it a one of a kind brand. When every drop counts...which water do you drink? Reach for VICTORY H2O

2. When
Every
Drop
Counts….
Winners
know
hydration
is
the
key
to
peak
performance.
Dehydration
can
lead
to
lower
energy
levels,
reduced
concentration
and
muscle
tightness.
VICTORY
H2O™
is
a
revolutionary
hydration
experience
that
delivers
the
winners
edge
in
every
drop,
quenching
YOUR
thirst.
Our
ultra
pure
performance
water
is
designed
with
Enhanced
Electrolytes
to
eliminate
toxins
and
increase
recovery
for
YOUR
body.
It
is
designed
to
be
YOUR
"Complete"
water
in
this
very
incomplete
thirsty
world.
This
is
not
YOUR
average
drinking
water.
Whether
YOU'RE
in
the
gym
or
boardroom,
on
the
field
or
couch,
YOU'LL
enjoy
VICTORY
H2O™!
When
every
drop
counts...
reach
for
VICTORY
H2O™.

3. Purity
Meets
Performance
Premium
Water
(Fiji,
Voss,
Evian,
Penta,
Smart
Water
)
Premium
Functional
Drinks
(Victory
H2O
)
Functional
Purified
or
Spring
Drinks
Water
(Red
Bull,
Gatorade,
(Dasani,
Aquafina,
Nestle
Powerade,
5-­‐hr
Energy)
Pure
Life)

4. Victory
H2O’s
Niche
Market
Victory
H2O
 Premium
Functional
Water
 Enhanced
Electrolyte
Formula
 Victory
H2O
is
the
Water
to
support
the
Active
and
Social
Lifestyle

6. 4
Keys
To
Victory

Superior
Quality
We
produce
products
that
are
unmatched
in
quality,
taste,
and
funcDon

Iconic
Lifestyle
We
aspire
to
represent
a
posiDve
and
influenDal
lifestyle

Community
Impact
We
leverage
the
success
of
our
brands
to
create
a
posiDve
local,
naDonal,
and
global
difference.

Refreshing
Experience
We
aspire
to
create
brands
that
don’t
just
take
up
space
in
the
market
but
reward
the
consumer
each
Dme
it’s
purchased
(No
Me
Too’s
Allowed!)

7. E-­‐Commerce
Victory H2O
500mL (16.9oz)
24 Pack Case

8. Social
Media/www.

9. Discounts/Coupon

10. DistribuDon
Channels
5
Initial
Channels
of
Distribution
1.
Websites
(Home
Delivery)
2.
Performance
Driven
Locations
(MMA,
Boxing
Gyms,
Baseball
Training
Centers,
Speed
and
Agility
centers,
Soccer
Clubs,
AAU
etc.)
3.
Elite
Gyms,
Golf
and
Tennis
Clubs
4.
Performance
Retail
Locations
(where
athletes/health-­‐conscious
individuals
purchase
performance)
5.
Convenient
Stores
(Cold
freezer
locations)
Future
Distribution
Channels
1.
Night
Clubs
and
Bars
2.
Institutions
(Hotels,
Restaurants,
Colleges)
3.
Supermarkets
4.
International
Markets
5.
Trade
Shows

11. Fulfillment
CapabiliDes
Once
the
finished
products
(cases)
are
produced,
Waterways’
will
warehouse
60%
of
the
inventory
in
California
and
then
ship
the
remaining
inventory
to
a
fulfillment
center
in
Atlanta.
The
center
in
Atlanta,
will
serve
as
Victory
H2O’s
regional
distribution
center
for
business
to
business
sales.
The
Atlanta
center
will
also
house
Victory’s
promotional
products
We
will
also
fulfill
our
internet
orders
by
utilizing
our
3rd
party
distributor
relationship
known
as
Thirst
Monger.
We
will
deliver
our
product
to
our
customers
within
4-­‐days
to
any
city
in
the
48
States.

12. CompeDDve
Analysis
Victory
H2O
has
properties
and
characteristics
that
make
it
a
member
of
two
sub-­‐
industries,
Functional
Drinks
and
Bottled
Water,
both
of
which
belong
to
the
much
larger
Soft
Drink
industry.
In
analyzing
the
industry
attractiveness
with
regards
to
Victory
H2O,
we
will
use
the
Porter’s
Five
Forces
model
on
both
sub-­‐industries.
Table
1
shows
a
Porter’s
5-­‐Force
comparison
of
the
two
sub-­‐segments
of
the
soft
drink
industry
as
well
as
the
overall
soft
drink
industry.
Included
in
the
table
is
the
overall
attractiveness
of
each
industry.
Table
1.
Porter’s
5-­Force
Analysis:
Soft-­Drink,
Functional
Drink,
and
Bottled
Water
Industry
Soft
Drink
Functional
Bottled
Water
Drink
Threat
of
Buyer
HIGH
MODERATE
MODERATE
Threat
of
Supplier
LOW
MODERATE
HIGH
Threat
of
Entry
LOW
MODERATE
LOW
Threat
of
HIGH
LOW
HIGH
Substitute
Threat
of
Rivalry
HIGH
LOW
MODERATE
Industry
Not
Attractive
Highly
Attractive
Attractiveness
Attractive

13. Enhanced
Electrolyte
Formula

14. Enhanced
Electrolyte
Formula

15. Victory
H2O’s
Formula
Victory
H2O’s
formula
is
derived
Elite
Hydration
with
hydration
and
oxygenation
as
Victory’s
products
focus
on
the
specific
goals.
Our
scientists
increased
hydration,
whether
have
developed
the
molecular
internally
or
externally.
Victory
content,
enhanced
the
alkalinity,
uses
the
latest
technology
and
and
created
a
purification
process
research
involving
hydration
in
that
optimizes
the
body’s
rate
of
order
to
provide
to
highest
absorption,
thus
expediting
the
quality
products.
hydration
process.
Therefore,
the
formula
alone
places
Victory
H2O
•High
Performance
Focus
at
an
advantage
over
its
Victory
utilizes
the
knowledge
of
competitors.
Victory
has
access
to
experts
within
fitness
and
the
best
technology,
which
allows
wellness
industries
to
deliver
the
company
to
create
the
best
products
that
meets
the
needs
of
products,
with,
while
delivering
high
performing
individuals.
the
best
service.
Our
competencies
will
align
with
the
•Hydration
Education
following
guidelines:
Victory’s
products,
sponsored
events,
and
activities
educate
its
consumers
on
the
importance
of
hydration.

16. MarkeDng
ObjecDve
 Increase
consumer
awareness
by
30
percent
in
the
first
12
months
(i.e.
Live
Earth
Marathon,
In-­‐Store
Marketing,
etc.).
 Inform
target
audience
about
features
and
benefits
of
our
product
and
its
competitive
advantage,
leading
to
a
25
percent
increase
in
sales
in
one
year.
 Global
Brand
Recognition
with
competitive
pricing.
 To
become
the
water/performance
drink
of
choice
for
every
Elite
Performer.
 To
be
a
nationally
recognized
advocate
for
health
fitness
awareness.
 To
be
a
leader
in
health
and
fitness
driven
philanthropy
events

17. Upgrade
Your
Water
Campaign

18. Victory
H2O
&
The
Oscars

19. The
Social
Lifestyle

20. The
Social
Lifestyle

21. The
AcDve
Lifestyle

22. Press
Release

23. Victory
H2O
Pricing
Size
Price
Bottle
Cost
Retail
MU%
½
Pallet/30
Cases
16.9
oz
$28.00/case
$1.17
$1.89
60%
Pallet/60
Cases
16.9
oz
$26.80/case
$1.12
$1.89
69%
Truckload
16.9
oz
$25.88/case
$1.08
$1.89
75%
Truckload+
16.9
oz
special
pricing
$1.89

24. Thank
you
for
allowing
us
to
introduce
Victory
H2O!
Visit
us
on
the
web
@
www.victoryh2o.com