Victory H2 O Marketing Deck

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Victory H2O is one of the first complete performance waters to hit the mass market. Imagine an Ultra Pure Premium Water with an Enhanced Electrolyte Formula to make it a one of a kind brand. When every drop counts...which water do you drink? Reach for VICTORY H2O

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Victory H2 O Marketing Deck

  1. 1. When  Every  Drop  Counts….   Winners  know  hydration  is  the  key  to  peak  performance.  Dehydration  can   lead  to  lower  energy  levels,  reduced  concentration  and  muscle  tightness.   VICTORY  H2O™  is  a  revolutionary  hydration  experience  that  delivers  the   winners  edge  in  every  drop,  quenching  YOUR  thirst.   Our  ultra  pure  performance  water  is  designed  with  Enhanced  Electrolytes  to   eliminate  toxins  and  increase  recovery  for  YOUR  body.  It  is  designed  to  be   YOUR  "Complete"  water  in  this  very  incomplete  thirsty  world.  This  is  not   YOUR  average  drinking  water.   Whether  YOURE  in  the  gym  or  boardroom,  on  the  field  or  couch,  YOULL   enjoy  VICTORY  H2O™!   When  every  drop  counts...  reach  for  VICTORY  H2O™.  
  2. 2. Purity  Meets  Performance   Premium  Water     (Fiji,  Voss,  Evian,  Penta,   Smart  Water  )   Premium     Functional  Drinks     (Victory  H2O  )     Functional   Purified  or  Spring   Drinks     Water     (Red  Bull,  Gatorade,   (Dasani,  Aquafina,  Nestle   Powerade,  5-­‐hr  Energy)     Pure  Life)  
  3. 3. Victory  H2O’s  Niche  Market   Victory  H2O    Premium  Functional  Water    Enhanced  Electrolyte  Formula    Victory  H2O  is  the  Water  to  support  the   Active  and  Social  Lifestyle  
  4. 4. 4  Keys  To  Victory      Superior  Quality    We  produce  products  that  are  unmatched  in  quality,   taste,  and  funcDon              Iconic  Lifestyle    We  aspire  to  represent  a  posiDve  and  influenDal  lifestyle       Community  Impact    We  leverage  the  success  of  our  brands  to  create  a   posiDve  local,  naDonal,  and  global  difference.       Refreshing  Experience    We  aspire  to  create  brands  that  don’t  just  take  up  space   in  the  market  but  reward  the  consumer  each  Dme  it’s   purchased  (No  Me  Too’s  Allowed!)  
  5. 5. E-­‐Commerce   Victory H2O 500mL (16.9oz) 24 Pack Case
  6. 6. Social  Media/www.  
  7. 7. Discounts/Coupon  
  8. 8. DistribuDon  Channels   5  Initial  Channels  of  Distribution    1.    Websites  (Home  Delivery)    2.  Performance  Driven  Locations  (MMA,  Boxing  Gyms,  Baseball  Training  Centers,  Speed  and  Agility  centers,  Soccer  Clubs,  AAU  etc.)      3.  Elite  Gyms,  Golf  and  Tennis  Clubs  4.  Performance  Retail  Locations  (where  athletes/health-­‐conscious  individuals  purchase  performance)  5.  Convenient  Stores  (Cold  freezer  locations)     Future  Distribution  Channels    1.  Night  Clubs  and  Bars    2.  Institutions  (Hotels,  Restaurants,  Colleges)  3.  Supermarkets    4.  International  Markets  5.  Trade  Shows      
  9. 9. Fulfillment  CapabiliDes   Once  the  finished  products  (cases)  are   produced,  Waterways’  will  warehouse   60%  of  the  inventory  in  California  and   then  ship  the  remaining  inventory  to  a   fulfillment  center  in  Atlanta.  The  center   in  Atlanta,  will  serve  as  Victory  H2O’s   regional  distribution  center  for  business   to  business  sales.    The  Atlanta  center   will  also  house  Victory’s  promotional   products  We  will  also  fulfill  our   internet  orders  by  utilizing  our  3rd  party   distributor  relationship  known  as  Thirst   Monger.    We  will  deliver  our  product  to   our  customers  within  4-­‐days  to  any  city   in  the  48  States.  
  10. 10. CompeDDve  Analysis   Victory  H2O  has  properties  and  characteristics  that  make  it  a  member  of  two  sub-­‐industries,  Functional  Drinks  and  Bottled  Water,  both  of  which  belong  to  the  much  larger  Soft  Drink  industry.    In  analyzing  the  industry  attractiveness  with  regards  to  Victory  H2O,  we  will  use  the  Porter’s  Five  Forces  model  on  both  sub-­‐industries.    Table  1  shows  a  Porter’s  5-­‐Force  comparison  of  the  two  sub-­‐segments  of  the  soft  drink  industry  as  well  as  the  overall  soft  drink  industry.    Included  in  the  table  is  the  overall  attractiveness  of  each  industry. Table  1.  Porter’s  5-­Force  Analysis:  Soft-­Drink,  Functional  Drink,  and  Bottled  Water  Industry Soft  Drink   Functional   Bottled  Water   Drink   Threat  of  Buyer   HIGH   MODERATE   MODERATE   Threat  of  Supplier   LOW   MODERATE   HIGH   Threat  of  Entry   LOW   MODERATE   LOW   Threat  of   HIGH   LOW   HIGH   Substitute   Threat  of  Rivalry   HIGH   LOW   MODERATE   Industry   Not  Attractive   Highly   Attractive   Attractiveness   Attractive  
  11. 11. Enhanced  Electrolyte  Formula  
  12. 12. Enhanced  Electrolyte  Formula  
  13. 13. Victory  H2O’s  Formula   Victory  H2O’s  formula  is  derived   Elite  Hydration   with  hydration  and  oxygenation  as   Victory’s  products  focus  on   the  specific  goals.    Our  scientists   increased  hydration,  whether   have  developed  the  molecular   internally  or  externally.  Victory   content,  enhanced  the  alkalinity,   uses  the  latest  technology  and   and  created  a  purification  process   research  involving  hydration  in   that  optimizes  the  body’s  rate  of   order  to  provide  to  highest   absorption,  thus  expediting  the   quality  products.   hydration  process.    Therefore,  the   formula  alone  places  Victory  H2O   •High  Performance  Focus   at  an  advantage  over  its   Victory  utilizes  the  knowledge  of   competitors.    Victory  has  access  to   experts  within  fitness  and   the  best  technology,  which  allows   wellness  industries  to  deliver   the  company  to  create  the  best   products  that  meets  the  needs  of   products,  with,  while  delivering   high  performing  individuals.     the  best  service.    Our   competencies  will  align  with  the   •Hydration  Education   following  guidelines:         Victory’s  products,  sponsored   events,    and  activities  educate  its   consumers  on  the  importance  of   hydration.    
  14. 14. MarkeDng  ObjecDve    Increase  consumer  awareness  by  30  percent   in  the  first  12  months  (i.e.  Live  Earth   Marathon,  In-­‐Store  Marketing,  etc.).    Inform  target  audience  about  features  and   benefits  of  our  product  and  its  competitive   advantage,  leading  to  a  25  percent  increase   in  sales  in  one  year.      Global  Brand  Recognition  with  competitive   pricing.    To  become  the  water/performance  drink  of   choice  for  every  Elite  Performer.        To  be  a  nationally  recognized  advocate  for   health  fitness  awareness.        To  be  a  leader  in  health  and  fitness  driven   philanthropy  events    
  15. 15. Upgrade  Your  Water  Campaign  
  16. 16. Victory  H2O  &  The  Oscars  
  17. 17. The  Social  Lifestyle  
  18. 18. The  Social  Lifestyle  
  19. 19. The  AcDve  Lifestyle  
  20. 20. Press  Release  
  21. 21. Victory  H2O  Pricing            Size        Price          Bottle  Cost  Retail    MU%    ½  Pallet/30  Cases    16.9  oz  $28.00/case  $1.17    $1.89                              60%  Pallet/60  Cases  16.9  oz  $26.80/case  $1.12    $1.89                              69%  Truckload  16.9  oz  $25.88/case  $1.08    $1.89                                75%  Truckload+  16.9  oz  special  pricing      $1.89  
  22. 22. Thank  you  for  allowing  us  to   introduce  Victory  H2O!   Visit  us  on  the  web  @   www.victoryh2o.com  

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