Jumpstart Creative Development

1. April 4, 2017www.JumpStartAutomotive.com
Creative Development 2005 Year in Review

2. ▪ 2005 Goals for Department
▪ New Campaigns, Technologies and Placements Implemented
– Jumpstart Automotive Channel
▪ Honda Clickable
▪ Honda Video Upfront
▪ Mitsubishi Video
– Partner Specific
▪ NADAguides.com Flash Header
▪ Consumer Guide Homepage Graphic
▪ NADAguides.com Homepage Dropdown Unit
▪ Consumer Guide Homepage Dropdown Unit
▪ Vehix Homepage Integrated Unit
▪ Vehix and Consumer Guide 300x250 Homepage Unit
▪ Message to Jumpstart Publisher Partners
▪ Goals for 2006
Table of Contents

3. ▪ Perceived as most innovative and flexible rich media partner within
the in-market automotive space
▪ Set-up rich media vendor meetings and presentations internally to
fully educate team on capabilities
▪ Consider rich media partner beta programs
▪ Provide cost evaluations and short/long term benefits of rich media
programs
▪ Present worthwhile opportunities/recommendations to Partners,
and keep them updated on industry in general
▪ Open new inventory on partner sites, ultimately increasing revenue
▪ Provide post mortem on technical and implementation process of
rich media programs
▪ Build PR and marketing programs around industry leader status
and specific campaigns, promoting Jumpstart as most innovative
and flexible rich media partner
2005 Goals for Department

4. April 4, 2017www.JumpStartAutomotive.com
Jumpstart Automotive Channel
Honda Clickable
Honda Video Upfront
Mitsubishi Video Campaign

5. Honda Clickable - Press

6. Honda Clickable – NADAguides.com Homepage
▪ The cornerstone ad units for
the Honda Accord Hybrid
clickable campaign were the
new Flash Header
complimented by the standard
300x250 on the Homepage of
NADA
▪ This was the first campaign to
utilize the Flash Header,
which is now a standard ad
opportunity for all OEM’s on
NADA’s main level pages
▪ These units generated the
most impressions for the
campaign
▪ The 300x250 generated the
highest click rate for the
campaign

7. Honda Clickable – Vehix Homepage
▪ Vehix dedicated this
prominent homepage
text link for the Honda
Accord Hybrid clickable
campaign
▪ This unit generated the
most total clicks for the
campaign

8. Honda Clickable – Consumer Guide Homepage
▪ Consumer Guide
Automotive dedicated this
new homepage graphic for
the Honda Accord Hybrid
clickable campaign
▪ This unit was replicated on
the corporate mainpage of
Consumer Guide as well,
and is now a standard ad
placement available

9. Honda Clickable – Video Portal
▪ On behalf of Honda Motor America,
Jumpstart and Avant Interactive created
the first ever clickable video portal
▪ This campaign delivered the longest
overall display time per user for any
Honda video campaign to date

10. Honda Video Upfront – Unicast Video Commercials
▪ Jumpstart was selected as
the first ever in-market
automotive partner to take
part in the RPA/Honda
video upfront program
▪ RPA reserved video
interstitial inventory for all
FY06 models, like the one
shown on this page
▪ This video unit is historically
the best performing for
Honda, in regards to display
time, interaction rate, and
click-through
▪ These Video Commercials
ran on NADAguides.com,
Vehix and Consumer Guide

11. Honda Video Upfront – Unicast Video Commercials
▪ Another example of a
Honda Video Commercial

12. Honda Video Upfront - Pre-roll
▪ Within the upfront video
program, RPA also reserved
pre-roll video opportunities,
like the one shown here
within the Vehix Video
Gallery
▪ Honda became the first pre-
roll advertiser for Vehix

13. Mitsubishi Video Campaign In-page Video Skyscraper
▪ Jumpstart worked with Unicast on
behalf of Mitsubishi to create this
stand-alone video campaign for their
end of year “Gas Comes Standard”
campaign
▪ The Skyscraper video unit here,
which featured a 15 second
repurposed TV spot, ran on make/
model pages across the Jumpstart
Automotive Channel

14. Mitsubishi Video Campaign – In-page Video IMU
▪ Mitsubishi also ran a
similar video unit in the
IMU format
▪ The Skyscraper video
unit like the shown ran on
make/model pages
across the Jumpstart
Automotive Channel

15. April 4, 2017www.JumpStartAutomotive.com
Partner Specific
NADAguides.com Flash Header Redesigned
Consumer Guide Homepage Graphic
NADAguides.com Homepage Dropdown Unit
Consumer Guide Homepage Dropdown Unit
Vehix Homepage Integrated Unit
Vehix & Consumer Guide 300x250 Homepage Unit

16. NADA Flash Header Redesigned
▪ Buick made a second
generation version of the
Flash Header, which
overtook the entire
Header area after
integrating with the NADA
logo
▪ This unit will continue to
evolve, and is expected
to be one of the most
desired units on
NADAguides.com

17. Consumer Guide Homepage Graphic Unit
▪ Cadillac

18. NADAguides.com Homepage Dropdown Unit
▪ NADAguides has
approved a homepage
dropdown unit, which will
be very popular for new
vehicle launches and
sales initiatives

19. Consumer Guide Homepage Dropdown Unit
▪ Consumer Guide has
also approved the
homepage dropdown
unit, which will be very
popular for new vehicle
launches and sales
initiatives

20. Vehix Homepage Integrated Unit
▪ Vehix developed a
homepage unit that looks
very integrated into the
site
▪ This unit is growing more
popular as OEM’s are
looking for unique
homepage ads

21. Vehix Homepage Integrated Unit
▪ Both Vehix and
Consumer Guide added
a 300x250 ad unit to their
homepage, versus a
220x180
▪ The 300x250 is much
more desirable for OEM’s
as they perform better

22. On behalf of all the employees of Jumpstart, the Creative
Development Department would like to thank each and every partner
for their openness and flexibility in regards to creative development
and enhancement in 2005, as we look forward to continued success in
2006.
Message to Jumpstart Publisher Partners

23. ▪ Continue to establish Jumpstart Auto Channel and our
family of publishers as most innovative and flexible rich
media partner within the in-market automotive space
▪ Continue to evaluate rich media partners and secure
preferred rate relationships
– Launch one significant beta program per quarter
▪ Evaluate developing creative development resources in-
house, such as flash design
2006 Goals for Department

24. Threats
▪ Inability to execute
– Partners & Jumpstart not in sync
▪ Communication is vital to OUR success
▪ Lack of product development
– Auto / interactive moves slow
– Listen to our customers / consumers