2010 Marketing Sponsorship Packet

2010 Official Texas State
Arts & Crafts Fair
May 29-31, 2010
Saturday, Sunday & Monday

Marketing &
Sponsorship
Opportunities

Texas Arts & Crafts
Educational Foundation
4000 Riverside Drive East
Kerrville, Texas 78028
830-896-5711 phone
830-896-5569 fax
fair@tacef.org

TABLE OF CONTENTS

About the Fair
Mission Statement & Fair Vision

Scholarship Program

2009 Sponsors

Marketing Sponsorship & Support

Attendee Profiles

Board of Directors & Staff

Demographics

2

THE FAIR
Enter the gates of the Official Texas State Arts & Crafts Fair in Kerrville, Texas, and find yourself basking in
an atmosphere unlike most Texas fairs and festivals. The Fair is located adjacent to the Guadalupe River at
the River Star Arts & Event Park in Kerrville. The Fair continually attracts 15,000 + attendees per year from
all over Texas.

Fine Arts & Crafts
Once inside, approximately 180 of Texas’ finest artists and craftsmen are on site, exhibiting and selling their
works. These exhibitors have qualified through a rigorous jurying process which solicits only the best Texas
artisans who produce their own works. A visitor has the opportunity to meet the artisan and purchase
original arts and crafts.

Wine & Beer Tasting
The Fair kicks off on Friday night with a special event, the 12th annual Texas Wine & Beer Tasting. This
event within an event has been sold out for the past couple of years. Upon arrival, each guest is given a
souvenir wine or pilsner glass for tasting, then the guests have the opportunity to taste a wide variety of
wines and beers, while enjoying great food. Following the Texas Wine & Beer Tasting is a dance, complete
enjoyment for guests of all ages.

Music & Entertainment
With music and shows on two stages and walking around, entertainment at the Fair is never a miss. There is
also always fun activities for the children, such as rock walls, hands-on art projects, and an art gallery just for
kids, just to name a few. Another popular event is the Texas Star Talent Contest, an exciting singing contest
where contestants compete for recording studio hours and talent agency contracts.

Art Demonstrations & Education
There are a variety of art demonstrations, from stone sculpting, bead making, wood turning and firing of
ceramics. Adult & youth hands-on art education will be offered in a variety of mediums.

Following the concept of an old-fashioned fair, bring the family, spend the day relaxing at River Star Arts &
Event, be entertained, enjoy good food and drinks, and go home with unique purchases created by Texas
artisans. The Official Texas State Arts & Crafts Fair on Memorial Day Weekend offers it all.

It’s a true Texas tradition.
MISSION STATEMENT
The purpose of the Texas Arts and Crafts Educational Foundation, Inc., a non-profit 501(c)3 organization, is
to promote appreciation of fine arts and craft skills and create educational opportunities in the visual and
creative arts in the State of Texas.

FAIR VISION STATEMENT
The Official Texas State Arts & Crafts Fair is known as the premier arts and crafts event, showcasing the
best juried original works for exhibit and sale by Texas Artisans. The Fair offers educational opportunities
in a safe, friendly, family environment.

The Texas Arts and Crafts Educational Foundation, Inc. Is a 501 (c)(3) non-profit educational
organization providing scholarships through the Emerging Texas Artists Scholarship Program.

3

SCHOLARSHIP PROGRAM
Emerging Texas Artist Scholarship Program
Underwritten by James Avery Craftsman
The Texas Arts and Crafts Educational Foundation,
Inc., is a non-profit 501 (c)(3) organization whose
mission is to offer educational opportunities for
individuals as well as the public. The Foundation
provides education in several ways.

Youth are the answer to keeping our historic arts and
skills alive. Any Texas art school may participate in
the program. Any student nominated or chosen by
their art school - freshman through graduate student
- may participate, exhibit and sell at the Fair. The
Fair will provide a wonderful venue for students to
sell their works, meet fellow artists and meet art
collectors, gallery owners and even potential
employers. It is a chance to learn one aspect of art as
a business. It provides a unique opportunity to meet
artists who regularly sell in the retail art environment
and learn how to do it well. Art schools have an
opportunity to promote their art programs and their
students’ work in a campus environment, at a very
reasonable cost. Recognition by participation and
recognition by being chosen as a Texas Emerging
Artist, along with the scholarships and awards that
are available, will benefit all involved. A minimum
of $15,000 will be awarded at the 2010 Fair.

Special Thanks to our 2009 Sponsors:
Wells Fargo, Presenting Sponsor Schreiner University City of Kerrville
JM Lowe & Company Peterson Regional Medical Center Moores
Kerrville Convention & Visitors Coleman Distributing Kerrville Daily Times
Bureau Guadalupe Signs Genesis Gynecology
Mini Mart & Dumpster Dumpers Davis Bonding Crickets
Ken Stoepel Ford Ben E. Keith Hill Country State Bank
HEB Creations Union State Bank
KVHC TV Peter Lewis Architect & Assoc. Fore Properties
Rhonda Taylor Farmers Insurance Plant Haus 2 Hill Country Septic Service
& Billy Taylor, Real Estate Hill Country Happenings RGB Resources
YO Ranch Resort Hotel Jeff Talarico, Wells Fargo McDonald & Associates
& Conference Center Financial Advisor
Ken Stoepel Ford Kerr County Abstract
Gazelle Studios Inn of the Hills
River’s Edge Gallery Bank of the Hills

4

SPONSORSHIP LEVELS
Celebrating 39 Years!
$17,000
PRESENTING SPONSOR Available: 1

♦ Official Presenting Sponsor Designation
♦ Major Logo Placement on All Marketing Materials
♦ Logo or Coupon on Fair Tickets
♦ Fair Entrance and Exit Banners
♦ Up to 4 - 4’ x 8’ Banners on Fair Grounds
♦ Logo and Hyperlink on Website
♦ Four VIP Parking Passes
♦ 85 Multi-Day Fair Passes
♦ 100 Monday—Kerr County Day Fair Passes
♦ 50 Friday Night Wine & Beer Tasting and Dance Tickets
♦ 2 Reserved Tables at the Texas Wine & Beer Tasting
♦ Color Ad or Coupon in Fair Program
♦ Logo on Volunteer T-Shirts

SPECIAL EVENT SPONSOR $7,500
Available: 1
♦ Sponsorship of Friday Night Wine & Beer Tasting & Dance
♦ 4’ x 8’ Banner in the River Star Pavilion
♦ 4’ x 8’ Banner on Fair Grounds
♦ Logo on Friday Night Wine & Beer Tasting Tickets & Marketing Ads
♦ Four VIP Parking Passes
♦ 3 Reserved Tables at the Texas Wine & Beer Tasting
♦ Business Name and Hyperlink Posted on www.tacef.org

STAGE SPONSOR $2,500
Available: 1
♦ Sponsorship of the Hal & Charlie Peterson Amphitheater Stage
♦ 4’ x 8’ Banner on the Back of the Stage

EXHIBITING SPONSOR $1,750

♦ 10’ x 20’ Exhibiting Space for Displays, Presentations or Tours
5

TENT SPONSOR $1,000

♦ Tent Identification Signs with Business Name & Logo on both ends of the tent
♦ 4’ x 8’ Banner on the Fair Grounds

EDUCATIONAL SPONSOR Hands-On Art Education Activities
& Art Demonstrations
♦ 3’ x 6’ Banner in Educational Areas $750
♦ Logo on Volunteer T-Shirts and Related Marketing Materials
♦ Featured as sponsor in a Press Release sent out statewide

FAIR LIMO Sponsor one of the Golf Carts
♦ Decorate a golf cart promoting your business. $250/day
♦ Logo on Volunteer T-Shirts and Related Marketing Materials
Golf Carts will be used to shuttle fair
attendees to and from their vehicles.
Saturday Sunday Monday

Yes, I want to be a sponsor of the Texas State Arts and Crafts Fair.
Please enter my Sponsorship in the following category:

$17,000 ~ Presenting Sponsor $7,500 ~ Preview Day Sponsor $2,500 ~ Stage Sponsor

$1,750 ~ Exhibiting Sponsor $1000 ~ Tent Sponsor

$1000 ~ Special Exhibit Sponsor $750 ~ Educational Sponsor $_____ ~ Fair Limo

Add an additional Banner to any package: 2’x4’ $96.00 3’x6’ $215.00 4’x8’ $395.00
Business:

Address, City, State, Zip:

Contact Name: Email Address:

Phone No: Website:

I will supply my own banner Payment Enclosed Please Bill Me

Signature:______________________________________________ Date:_____________________________
Commitment Forms must be in by May 1, 2010 in order to be in fair program and on volunteer t-shirt.
Please email business logo to fair@tacef.org

6

CORPORATE SUPPORT PROGRAM
Celebrating 38 Years!
The continued support of our area’s business community has enabled the Texas Arts and Crafts Fair to maintain its
many quality events and activities for 38 years. Your support is greatly appreciated.

COMMUNITY ~ $750
♦ 4’ x 8’ Banner with Business Name & Logo on Fair Grounds

CORPORATE ~ $500
♦ 3’ x 6’ Banner with Business Name & Logo on Fair Grounds

BENEFACTOR ~ $250

ENTERTAINMENT SUPPORT ~ $200
♦ Sponsor Sign and Announcements of Sponsorship During Performance

PARTNER ~ $150

ASSOCIATE ~ $100

7

Yes, I want to support the Texas State Arts and Crafts Fair.
Please enter my support in the following category:
$750 ~ Community Support
□ I will use my own banner
□ My banner should read ____________________________________________

$500 ~ Corporate Support
□ I will use my own banner
□ My banner should read ____________________________________________

$250 ~ Benefactor Support

$200 ~ Entertainment Support
□ My announcement should say ______________________________________
□ My sign should read ______________________________________________

$150 ~ Partner Support
$100 ~ Associate Support

Custom Package: ___________________________________________

Add an additional Banner to any package: 2’x4’ $96.00 3’x6’ $215.00 4’x8’ $395.00

Business:
Address:
City, State, Zip:
Email: Website:
Contact Name: Phone #:

Payment Enclosed Please Bill Me

Signature:______________________________________________ Date:_________________
Thank you for your support!
Commitment Forms must be in by May 1, 2010 in order to get logo in fair program and on volunteer t-shirt.
Please email business logo to fair@tacef.org

8

20098-2010 Texas Arts & Crafts Educational Foundation
Board of Directors
Peter Lewis, President, Peter Lewis Architect & Associates
Rhonda Taylor, Vice President, Farmers Branch Insurance
Jarrod Hamil, Kerr County Abstract
Patty Hatch, Texas Finial
Mark Haufler, Wells Fargo
Mike Kasberg, Musician
Jeana Krause, KBAR Ranch Company
Mike Lowe, JM Lowe & Company
Crystal Lozano, Wells Fargo
Joy Thomas, Real Estate by Design
Staff
Penni Carr, Executive Director
Erin Lohden, Assistant Director
Malcolm Marcy, Grounds & Maintenance

Who are our Fair Attendees?
Our group is well-educated, white, married, and with an income range of $75K – 150K+. They live in homes
valued at $300K- $500K+. They are white-collar executives in management and sales. They own seasonal
homes. For more detailed demographics, see pages 10-13.

Their lifestyles are in line with their income levels and they use travel agencies and travel both domestically
and foreign. They go on cruises, entertain at home and exercise at home. They go to live theater and
museums, garden, use coupons and order clothes by mail. They are very civic minded. They volunteer,
contribute to public broadcasting, take part in civic issues, vote and write to magazine and newspaper editors.

2009 Fair Attendees Came From:

9

Microvision 50 Rank Order Correlation Report
Comparison Profile: Texas Arts & Craft Fair
Profile Pool: Demographic (Full Listing)
* Significant at 95% level
** Significant at 99% level
(%) is number of households answering question

Profile Sig. ROC Profile Sig. ROC
1 Worker in Family ** -0.46 Education: Post Graduate ** 0.46
2 Workers in Family 0.30 Education: Some College 0.27
3+ Workers in Family 0.04 Employ Status: In Armed Forces -0.20
Age 0-4 ** -0.52
Age 5-9 ** -0.51 Female in LF: Children <6 -0.13
Age 10-14 ** -0.47 Female in LF: Children <6 & 6-17 -0.31
Age 15-17 -0.29 Female in LF: Children 6-17 -0.05
Age 18-20 ** -0.59 Female in LF: No Children 0.16
Age 21 ** -0.62 Female Not in LF: Children <6 -0.26
Age 22-24 ** -0.65 Female Not in LF: Children <6&6-17 -0.12
Age 25-29 -0.21 Female Not in LF: Children 6-17 -0.14
Age 30-34 * -0.37 Female Not in LF: No Children -0.06
Age 35-39 -0.14 Heating Fuel: Coal Coke -0.08
Age 40-44 0.15 Heating Fuel: Electricity 0.05
Age 45-49 * 0.39 Heating Fuel: No Fuel Used * -0.32
Age 50-54 ** 0.51 Heating Fuel: Oil * 0.37
Age 55-59 ** 0.58 Heating Fuel: Other -0.13
Heating Fuel: Other Gas -0.12
Age 60-64 ** 0.62 Heating Fuel: Solar 0.05
Age 65-69 ** 0.51 Heating Fuel: Utility Gas -0.21
Age 70-74 * 0.41 Heating Fuel: Wood 0.04
Age 75-84 0.28 HH Tenure: Owner Occupied 0.31
Age 85+ 0.14 HH Tenure: Renter Occupied -0.31
Asian Pop 1990: Asian Indian 0.29 HH with No Vehicles * -0.37
Asian Pop 1990: Chinese 0.29 HH with 1 Vehicle -0.27
Asian Pop 1990: Japanese 0.29 HH with 2 Vehicles * 0.33
Asian Pop 1990: Korean ** 0.49 HH with 3+ Vehicles 0.18
Asian Pop 1990: Other Asian ** -0.45 Hisp Orig 1990 Cuban 0.29
Asian Pop 1990: Vietnamese ** -0.50 Hisp Orig 1990 Mexican -0.23
Below Poverty ** -0.59 Hisp Orig 1990 Other 0.31
Blue Collar Total ** -0.50 Hisp Orig 1990 Puerto Rican 0.00
Built 1939 or Earlier -0.30 Hisp Pop 1990 Race: Asian 0.20
Built 1940 - 1959 -0.15 Hisp Pop 1990 Race: Black -0.15
Built 1960 - 1979 0.24 Hisp Pop 1990 Race: Nat Amer 0.04
Built 1980 - 1988 0.25 Hisp Pop 1990 Race: Other ** -0.62
Built 1989 - March 1990 * 0.35 Hisp Pop 1990 Race: White ** 0.59
Education: < High School ** -0.47 Hisp Pop 1990 Total * -0.40
Education: Assoc Degree 0.30
Education: Bachelors Degree ** 0.49
Education: High School -0.04
Income 0-15K ** -0.51 Property Value CY: 0-50K ** -0.51
Income 15-25K ** -0.49 Property Value CY: 50-100K ** -0.44
Income 25-35K -0.24 Property Value CY: 100-150K 0.16
Income 35-50K -0.04 Property Value CY: 150-200K 0.31
Income 50-75K 0.26 Property Value CY: 200-300K ** 0.44
Income 75-100K ** 0.45 Property Value CY: 300-400K ** 0.50
Income 100-150K ** 0.50 Property Value CY: 400-500K ** 0.50

10

Income 150K + ** 0.59 Property Value CY: 500+K ** 0.52
No Workers in Family -0.20 School Enroll College 0.25
Occupation: Exec & Mgmt ** 0.62 School Enroll Private Thru HS ** 0.54
Occupation: Sales ** 0.54 School Enroll Public Thru HS -0.30
Occupation: Professional ** 0.51 Time To Work: 0-9 Min -0.10
Occupation: Technical 0.25 Time To Work: 10-29 Min -0.03
Occupation: Administrative -0.08 Time To Work: 30-59 Min 0.03
Occupation: Farm, Fish -0.24 Time To Work: 60-89 Min -0.03
Occupation: Prec Craft -0.25 Time To Work: 90+ Min -0.24
Occupation: Protect Serv -0.26 Time To Work: Average -0.09
Occupation: Trans & Mov ** -0.42 Trans To Work: Car Pooled ** -0.58
Occupation: Pri HH Occs ** -0.45 Trans To Work: Drove Alone * 0.37
Occupation: Mach Oper ** -0.47 Trans To Work: Other Means ** -0.46
Occupation: Other Serv ** -0.54 Trans To Work: Public Trans -0.19
Occupation: Laborers ** -0.54 Trans To Work: Walked -0.23
Occupied Status: Vacant -0.05 Trans To Work: Worked Home ** 0.44
Persons Per Unit: 1 Persons -0.10 Units/Structure: 1 Attached 0.03
Persons Per Unit: 2 Persons ** 0.46 Units/Structure: 1 Detached 0.19
Persons Per Unit: 3-4 Persons 0.07 Units/Structure: 10-49 -0.12
Persons Per Unit: 5-6 Persons -0.18 Units/Structure: 2 ** -0.42
Persons Per Unit:7 or more Persons ** -0.47 Units/Structure: 3-9 -0.31
Pop 1990 Female Prev Married -0.23 Units/Structure: 50+ 0.02
Pop 1990 Female Single * -0.40 Units/Structure: Mobile -0.07
Pop 1990 Male Prev Married * -0.32 Units/Structure: Other -0.29
Pop 1990 Male Single * -0.39 Vacant Housing: For Rent ** -0.45
Pop 1990 Married * 0.37 Vacant Housing: For Sale Only 0.28
Pop Household Type: Family -0.03 Vacant Housing: Other ** -0.58
Pop Household Type: Group Quarters -0.09 Vacant Housing: Seasonal ** 0.51
Pop Household Type: Non Family -0.05 Veteran Status Civilian Vet ** 0.43
Pop Race 1990: Asian 0.04 White Collar Total ** 0.50
Pop Race 1990: Black ** -0.55 Household Type: Family Female Head ** -0.53
Pop Race 1990: Nat Amer * -0.39 Household Type: Family Male Head ** -0.57
Pop Race 1990: Other ** -0.51 Household Type: Married * 0.37
Pop Race 1990: Pac Islander * -0.33 Household Type: Non Family -0.13
Pop Race 1990: White ** 0.53 Household Type: Single Female -0.04
Household Type: Single Male -0.22
Households Children: Female Head ** -0.53
Households Children: Male Head ** -0.58
Households Children: Married ** 0.55
Households Children: Non Family -0.30
Households with Children -0.17

Significance levels shown for an ROC (single or double asterisks) indicate the level of confidence in the cor-
relation.

A single asterisk (*) indicates the correlation is significant at the 95 per cent confidence level. Double aster-
isks (**) indicate the correlation is significant at the 99 percent confidence level.

11

Microvision 50 Rank Order Correlation Report
Comparison Profile: Texas Arts & Craft Fair
Profile Pool: MRI Lifestyles
* Significant at 95% level
** Significant at 99% level
(%) is number of households answering question
Adult Ed Course Last Year (7.9%) 0.28 Exercise 2+/Wk LY: Club (9.0%) 0.30
Aerobic Exercise Last Year (9.7%) 0.10 Exercise 2+/Wk LY: Home (30.8%) ** 0.58
Any Domestic Trips LY (56.0%) ** 0.57 Exercise 2+/Wk LY: Other (6.6%) 0.15
Any Domestic Trips LY(C) (56.0%) -0.17 Fishing Last Year (16.8%) -0.01
Any Foreign Travel L3Y (23.5%) ** 0.48 Flowers by Wire L6Mos (6.1%) ** 0.64
Any Foreign Travel L3Y(C) (23.5%) -0.20 Flowers by Wire L6Mos(C) (6.1%) -0.27
Any Housekeeping ServiceLY (17.0%) ** 0.68 Foreign Travel: April-June (8.5%) ** 0.45
Any Phone Calling Card (40.7%) * 0.38 Foreign Travel: Coach (15.8%) ** 0.55
Attend Movies 2-3x/Month (8.2%) -0.07 Foreign Travel: Jan-March (6.7%) ** 0.54
Attended Movies Last 6 Mos (61.6%) 0.20 Foreign Travel: July-Sept (9.8%) * 0.35
Backpacking/Hiking LY (7.3%) 0.26 Foreign Travel: Oct-Dec (6.3%) ** 0.44
Bar/Nightclub Last Year (19.0%) -0.07 ForeignTrav 15+ Nights L3Y (5.2%) * 0.39
Barbecuing Last Year (31.6%) 0.26 ForeignTrav:TravelAgentL3Y (14.5%) ** 0.49
Barber Shop:$40+ in L6Mos (14.8%) ** 0.50 Go Dancing Last Year (11.8%) -0.13
Beauty Parlor:$100+ L6Mos (13.9%) ** 0.61 Go to the Beach Last Year (25.7%) * 0.34
Bicycling Last Year (12.9%) 0.25 HeavyCouponUser(12+/3Mos) (14.6%) ** 0.49
Birdwatching Last Year (5.6%) ** 0.67 Hunting Last Year (6.0%) -0.02
Boating Last Year (6.6%) 0.26 Jogging Last Year (9.6%) 0.13
Bowling Last Year (12.1%) -0.20 Laundry/Laundromat L6Mos (8.6%) * -0.32
Business Domestic Trip LY (8.8%) ** 0.56 Laundry/LaundromatL6Mos(C) (8.6%) -0.01
Buy Greeting Cards L6Mos (70.2%) ** 0.60 LightCouponUser(0-3/3Mos) (24.8%) * 0.33
Casino Gambling Last Year (20.9%) 0.07 Live Theater Last Year (16.1%) ** 0.61
Contrib $50+Pub Brdcstng LY (3.6%) ** 0.64 Long Distance Calls LM (63.3%) ** 0.51
Contrib Less $50 PBS LY (6.4%) * 0.41 Long Distance Calls LM(C) (63.3%) -0.17
Contrib Pub Broadcasting LY(10.3%) ** 0.60 Long Distance:Spent $60+LM (13.5%) 0.10
Cruise Last 3 Years (7.2%) ** 0.61 Long Distance:Spent$100+LM (5.3%) -0.10
Cruise Last 3 Years(C) (7.2%) -0.30 Long Distance:U.S.SprintLM (5.7%) 0.26
Dining Out Last Year (51.6%) ** 0.65 Long Distance:Use AT&T LM (53.2%) ** 0.56
Domestic Travel: Agent LY (14.7%) ** 0.66 Long Distance:Use MCI LM (12.1%) * 0.35
Domestic Travel: April-June(27.0%) ** 0.51 LstDomesticTripTravelByCar (31.0%) 0.24
Domestic Travel: Jan-March (19.3%) ** 0.42 LstDomesticTripTravelPlane (19.8%) ** 0.54
Domestic Travel: July-Sept (29.3%) ** 0.53 LstDomTripTravelRented Car (3.9%) 0.25
Domestic Travel: Oct-Dec (20.3%) ** 0.65 Maid/Housekeeper LY (10.5%) ** 0.60
DomesticTrav 15+ Nights LY (4.8%) ** 0.70 MedCouponUser(4-11/3Mos) (17.4%) ** 0.51
Dry Cleaning:$100+ L6Mos (7.2%) ** 0.45 Member of Church Board (5.0%) 0.13
Eat FamilyRestaurant L6Mos (71.1%) * 0.36 Member of Civic Clubs (3.5%) * 0.41
EatFastFoodRestaurantL6Mos (87.7%) -0.06 Member of Fraternal Order (5.3%) * 0.38
Engaged in Fundraising LY (10.5%) 0.29 Member of Religious Clubs (9.0%) 0.06
Entertaining at Home LY (44.8%) ** 0.67 Member of Union (6.0%) 0.24
Member of Veteran Clubs (4.2%) 0.23
Non-Political Volunteer LY (17.3%) ** 0.57

12

Order Items by Internet LY (8.0%) 0.26 SourceCoupon:FromNewspaper (46.4%) ** 0.58
Order Videos Main/Phone LY (4.1%) 0.24 SourceCoupon:Item Itself (24.2%) ** 0.48
OrderHomeDeliveryMealsL6Mos(10.9%) -0.21 SourceCoupon:Magazine (17.1%) * 0.39
OrdRec/Tapes/CD Mail/Phn LY (8.7%) 0.27 SourceCoupon:Recvd in Mail (22.9%) * 0.38
OrdShoe/Cloth Mail/PhoneLY (17.5%) ** 0.63 SourceCoupon:Store Premises(22.4%) ** 0.46
Outdoor Gardening LY (41.8%) ** 0.61 Swimming Last Year (21.1%) * 0.37
Own Answering Machine (49.8%) ** 0.61 Takn Prt in LocalCivicIssue (5.6%) ** 0.66
Own Cordless Phone (65.7%) ** 0.48 Tennis Last Year (4.1%) 0.25
Own Passport (22.5%) * 0.41 Traveler Checks:$250+ LY (8.3%) ** 0.49
Personal Domestic Trip LY (15.6%) ** 0.46 Travelers Checks Last Year (10.2%) ** 0.50
Pet Ownership (40.2%) 0.29 Travelers Checks LY(C) (10.2%) -0.11
Photography Last Year (11.6%) * 0.36 Use Dry Cleaning L6Mos (24.0%) ** 0.51
Place Mail/Phone Order LY (38.8%) ** 0.50 Use Dry Cleaning L6Mos(C) (24.0%) -0.16
PlaceMail/PhnOrder:$200+LY (15.7%) ** 0.55 Vacation Domestic Trip LY (37.7%) ** 0.51
PlaceMail/PhoneOrder LY(C) (38.8%) -0.11 Vacation Foreign Trip L3Y (16.2%) ** 0.53
Play Baseball Last Year (5.7%) -0.12 Visit Barber Shop L6Mos(C) (26.7%) -0.16
Play Basketball Last Year (9.3%) * -0.40 Visit Barber Shop Last6Mos (26.7%) * 0.37
Play Bingo Last Year (5.6%) 0.17 Visit Beauty Parlor L6Mos (34.1%) ** 0.70
Play Cards Last Year (26.9%) 0.26 Visit Disneyland (CA) LY (2.9%) -0.04
Play Golf Last Year (11.5%) ** 0.45 Visit DisneyWorld (FL) LY (4.7%) 0.10
Play Lottery Last Year (42.5%) 0.19 Visit Theme Park LastYear (25.5%) -0.13
Play Lottery Last Year (C) (42.5%) -0.13 VisitBeautyParlor L6Mos(C) (34.1%) -0.15
Pre-Paid Calling Card LY (9.6%) -0.31 Visited Museum Last Year (16.4%) ** 0.50
Prof Cleaning Service LY (3.5%) ** 0.55 Volleyball Last Year (3.7%) -0.06
Prof Exterminator LY (14.2%) * 0.40 Voted in Election Last Year(47.4%) ** 0.71
ProfessionalCarpetClean LY (8.3%) ** 0.52 Walking for Exercise LY (35.4%) ** 0.70
Purchase Cat Food L6Mos (23.5%) 0.18 Weightlifting Last Year (9.4%) 0.04
Purchase Dog Food L6Mos (31.5%) 0.22 Wrote Elected Official LY (6.8%) ** 0.66
PurchaseFlea/TickProduct LY(25.7%) 0.05 Wrote to Mag/Nwsppr Edt LY (4.6%) ** 0.64
Purp:SaveMoney Spec Brand (32.3%) ** 0.61 Wrote/PhoneRadio/TV Sta LY (7.2%) 0.30
Purp:SaveMoney w/NoBrand (37.5%) * 0.35 Zoo Attendance Last Year (13.2%) * 0.33
Purp:TryNewProdTrial Basis (17.6%) ** 0.46
QuickSvcCopy/Print L6Mos (8.3%) ** 0.58
QuickSvcCopyPrint L6Mos(C) (8.3%) -0.16
Recycled Products Last Year(38.1%) ** 0.59
Redeem Coupons Drug Store (11.6%) * 0.34
Redeem CouponsGroceryStore (54.4%) ** 0.54
RedeemCpns Discount Store (13.6%) 0.15
Rent Car: Business Use LY (10.0%) * 0.32
Rent Car: Personal Use LY (14.8%) 0.30
Rollerblade/In-LineSkateLY (4.0%) 0.00
SeaWorld Marine Parks LY (3.8%) -0.14
Shop at Flower Shop L6Mos (14.5%) ** 0.55
Shop Flower Shop L6Mos(C) (14.5%) -0.21
SixFlags Amusement Park LY (7.3%) ** -0.45
Snow Skiing Last Year (4.2%) ** 0.46
Softball Last Year (4.6%) -0.18

13

2010 Marketing Sponsorship Packet

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