MOOSE MILK By: Keith Isaacs
Target Market <ul><li>Who’s going to buy Moose Milk? </li></ul><ul><ul><li>Men </li></ul></ul><ul><ul><ul><li>Age ranging ...
Function <ul><li>Protein Supplement </li></ul><ul><ul><li>Moose Milk contains more protein than cow’s milk </li></ul></ul>...
Marketing Principals <ul><li>Product: </li></ul><ul><ul><li>Moose Milk </li></ul></ul><ul><ul><ul><li>“ A real man’s drink...
Advertising “Moose Milk” Commercial <ul><li>Producing the commercial </li></ul><ul><ul><li>Shoot will take place outdoors ...
Integrated Marketing Communication Plan <ul><li>Advertising </li></ul><ul><ul><li>Commercials w/ main focus on target mark...
Integrated Marketing Communication Plan <ul><li>PR/Publicity </li></ul><ul><ul><li>Promote certain animal protection event...
Summary <ul><li>People wouldn’t buy a risky product like Moose Milk unless the results were shown by the people who have e...
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Marketing Moose Milk

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Moose Milk is a widget created to simulate product marketing strategy.

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Marketing Moose Milk

  1. 1. MOOSE MILK By: Keith Isaacs
  2. 2. Target Market <ul><li>Who’s going to buy Moose Milk? </li></ul><ul><ul><li>Men </li></ul></ul><ul><ul><ul><li>Age ranging from early 20s to late 40s </li></ul></ul></ul><ul><ul><ul><li>Income level </li></ul></ul></ul><ul><ul><ul><ul><li>Lower to Middle class </li></ul></ul></ul></ul><ul><ul><ul><li>Any part of the United States </li></ul></ul></ul><ul><ul><ul><li>Men looking to add a supplement to meet health goals </li></ul></ul></ul><ul><ul><ul><ul><li>Accompany Moose Milk with exercise for best results </li></ul></ul></ul></ul><ul><ul><ul><li>Men looking to lose weight, gain strength, and/or recover faster from physical activities </li></ul></ul></ul><ul><ul><ul><ul><li>Scientifically proven to work better and faster than comparable competition </li></ul></ul></ul></ul>
  3. 3. Function <ul><li>Protein Supplement </li></ul><ul><ul><li>Moose Milk contains more protein than cow’s milk </li></ul></ul><ul><ul><li>Helps meet goals in weight management and strength building/recovery </li></ul></ul><ul><ul><li>Can be purchased in multiple flavors </li></ul></ul><ul><ul><ul><li>Chocolate </li></ul></ul></ul><ul><ul><ul><li>Strawberry </li></ul></ul></ul><ul><ul><ul><li>Regular White </li></ul></ul></ul>
  4. 4. Marketing Principals <ul><li>Product: </li></ul><ul><ul><li>Moose Milk </li></ul></ul><ul><ul><ul><li>“ A real man’s drink”, dedicated to help meet health goals created by men </li></ul></ul></ul><ul><li>Price: </li></ul><ul><ul><li>$1.99 per bottle </li></ul></ul><ul><ul><li>$9.99 per case </li></ul></ul><ul><ul><ul><li>12 per case </li></ul></ul></ul><ul><li>Place: </li></ul><ul><ul><li>Sold in the United States </li></ul></ul><ul><ul><ul><li>Sold in gyms </li></ul></ul></ul><ul><ul><ul><li>Sold in sports complexes </li></ul></ul></ul><ul><li>Promotion: </li></ul><ul><ul><li>Commercials relating to the target market we’re trying to sell to </li></ul></ul><ul><ul><li>Ads on radio, internet, and television to promote Moose Milk </li></ul></ul><ul><li>People: </li></ul><ul><ul><li>Men </li></ul></ul><ul><ul><ul><li>Ranging from 20s to 40s </li></ul></ul></ul><ul><ul><ul><li>Active in fitness or outdoor recreational activities </li></ul></ul></ul><ul><ul><ul><li>Targeting people with personal health goals in mind </li></ul></ul></ul>
  5. 5. Advertising “Moose Milk” Commercial <ul><li>Producing the commercial </li></ul><ul><ul><li>Shoot will take place outdoors to target male demographic </li></ul></ul><ul><ul><li>Would be shown on late night or early morning television for younger to mid-age males </li></ul></ul><ul><ul><li>Targeting sports stations and broadcasts as means to drive product advertising </li></ul></ul><ul><ul><li>Run product info commercials at gyms and fitness outlet to target fitness-minded males </li></ul></ul>
  6. 6. Integrated Marketing Communication Plan <ul><li>Advertising </li></ul><ul><ul><li>Commercials w/ main focus on target market. Played in the evening when the target market isn’t at work, and on channels that are male-driven. </li></ul></ul><ul><li>Direct Marketing </li></ul><ul><ul><li>Moose Milk website – Offers reviews, statistics, nutritional facts, etc… </li></ul></ul><ul><ul><li>Ads in Outdoor Magazine and Fitness Magazines targeting male consumers </li></ul></ul><ul><ul><li>TV, Radio, and Internet ads and promotional campaigns </li></ul></ul><ul><li>Interactive/Internet Marketing </li></ul><ul><ul><li>Internet website displaying/describing product </li></ul></ul><ul><ul><li>Email marketing (Spam), social networking, search engine optimization marketing </li></ul></ul><ul><ul><li>Pop-ups and ads on sites (Men’s Fitness, Outdoors, Other target sites…) </li></ul></ul><ul><li>Sales Promotion </li></ul><ul><ul><li>Coupons in local newspaper where target market(s) is/are located </li></ul></ul><ul><ul><li>Coupons on the product itself that can be cut off and taken to the store, located on the website </li></ul></ul><ul><ul><li>Commercials and radio campaigns offering special promotions and deals </li></ul></ul>
  7. 7. Integrated Marketing Communication Plan <ul><li>PR/Publicity </li></ul><ul><ul><li>Promote certain animal protection events involving Moose </li></ul></ul><ul><ul><li>Give back to the community </li></ul></ul><ul><ul><ul><li>Provide information on vitamins and healthy foods to people not aware of nutrition in the US to help make a stronger, healthier nation </li></ul></ul></ul><ul><ul><ul><li>Promote events dedicated to spreading awareness of health issues, factors, and ways to improve health </li></ul></ul></ul><ul><li>Personal Selling </li></ul><ul><ul><li>Send surveys and offer methods of communication for existing customers </li></ul></ul><ul><ul><ul><li>Allows better product development to meet needs of existing customers to grow business </li></ul></ul></ul><ul><ul><ul><li>Allow personal service through customer service, email, and hotlines with experts that can help customers meet goals on a one-on-one basis </li></ul></ul></ul><ul><ul><li>Go to Conventions where other Supplement vendors will be </li></ul></ul><ul><ul><ul><li>Talk one-on-one with consumers and wholesalers </li></ul></ul></ul><ul><ul><ul><li>Develop new products to meet needs and expectations of existing customers </li></ul></ul></ul>
  8. 8. Summary <ul><li>People wouldn’t buy a risky product like Moose Milk unless the results were shown by the people who have experienced it successfully </li></ul><ul><li>Moose Milk is positioned to sell itself based on results and innovation compared to competition </li></ul><ul><li>Knowing the product, price, place, promotion, and people in Moose Milk’s product life cycle is vital in the success of Moose Milk in such a defined market segment </li></ul><ul><li>Health and fitness market is growing which will increase sales and expand Moose Milk’s pipeline </li></ul>

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