2. WHAT IS BARB
1. Barb stands for broadcast audience research board.
2. Barb is an organisation devoted to keeping track of
television show viewing numbers, they also keep other
data like how the show was viewed.
3. The producer might want to know which shows are on
as well as their program
3. HOW WILL TV CHANNELS USE THEIR INFO
They will use the info by advertising different TV shows
on different channels also you can advertise on the
radio about your channel.
