2. Introduction
Ways of communicating has evovled greatly from
back in the day and can only seem to get better.
Communicating is a way of life and it plays a big
role in our society today. As time goes on our
technology become more in depth and advanced,
which enhances everything around us including
our ways to communicate.
3. Theories of Communication
The Umbrella Perspective
Rogers Diffusion Of Innovations
Moores Innovation Adoption Theory
Critical Mass Theory
Uses and Gratifications Theory
Media System Dependency Theory
Social Learning Theory
The Theory of The Long Tail
The Principle of Relative Constancy
4. The Umbrella Perspective
The Umbrella Perspective talks about adapting
new technologies.
With this being said everyday as human being we
have to except new things in life outside of
technology.
As time goes on new technologies are constantly
being forced into our face because it whats
keep us going.
Technology just keeps getting better and better.
5. Diffusion of Innovations
This theory talks about how new ideas are
spread and get around.
This helps new ideas and thought get out on
what the people want and what they like.
Also this helps play when it comes to what hot or
not and what people want to change.
New ideas and thought is always a positive long
as their came about the correct way.
6. Moore Innovation Adoption Theory
Moores Innovation of Adoption talk about how
something will only get adopted if their a major
new benefit that comes laong with it.
For example a new model of a car comes out a
key new benefit would be its get 10 more miles
out of a gallon.
Something that would attract the mind of a
consumer.
7. Critical Mass Theory
The Critical Mass Theory talks about instead of
us waiting for something to happen, lets make it
happen faster.
With this we push for newer and better
technologies.
We have the power to speed up production of
basically anything in the world.
8. Uses and Gratification Theory
Founded by Bulmer and Katz.
This talks about how we should take pride in
being able to help change the way we
communicate.
This also talks about how we crave whats best
for us and what fits us best.
In our everyday life we are also given options on
the daily basis.
9. Media System Dependency Theory
Media System Dependecy Theory explains our
relationship, between us and society, along with
institution and media.
In todays world in our to get through, we have to
be able to relate to many things.
These things can change on the daily basis from
day to day.
10. Social Learning Theory
The Social Learning Theory was founded by
Albert Brandua
He explains how we can learn from not only what
we read, and hear but from what we see as
well.
He also explains the more we understand what
we see on the daily basis, the better off we will
be in todays society.
11. The Principle of Relative Constancy
This basically is a scale or model of how much
money is being spent on the media.
When they say money being spent its not just by
us, this includes advertisers and all.
The better the economy the more money will be
spent on media and vice versa.
12. Cars In the 2022
Moore Innovation
Adoption Theory
applys to cars
because every new
car that comes out,
almost all of them
have something new
and benefial about
that.
14. Computers In 2022
The critical mass theory
applies to computers
because almost every
new computer out, is
what we wanted. We
constantly push for
new ideas for
computer to come out
for better production.
17. Cellphone/Phones in 2022
Uses and Gratification
Theory aplies to this
subject because we
change the way to
communicate alsmot
every couple months
with new cell phones
and house phones
coming out.
19. Conclusion
In all, whether we like it or not technology will
continue to advance as will our way of
communicating.
In todays society that can both be for the worst or
for the better. Without communication as
humans wouldnt be able to handle it.
We feed off of entertainment, communicating and
involvement with others.
