E business 2014 l 05

 What is e-commerce?
 Discuss the benefits of e-business to the
business enterprise.
14-Jun-14 ITM 3232.1 E Business 2

 Create a Web page with links to the any five
(05) selected popular e-commerce web sites
and name it as “home.html”.
 Discuss the strategies used in above selected
e-commerce web sites and the factors for
success of each.
 Submit on or before : 25th April 2014

ISP offers a variety of services including;
 Linking consumers and businesses to the
Internet
 Monitoring and maintaining customers’ Web
sites
 Network management and system integration
 Backbone access services
 Payment systems for online purchases

 Earlier, the cost of internet access was high,
but at present, cost of internet access is low
 Internet has political, educational &
commercial benefits
 Access to privileged information
 Free services of the Internet.

 Hotlists that tell the user what is popular and
what is not
 Comics that focus on entertainment events
 Software archives that list the latest free
software available
 Weather services that provide free weather
forecasts anywhere in the world

 Magazines and broadcasting stations that
constantly update the news
 Searchers that help locate items or subjects
on the Internet
 Dictionaries that include thesauruses and
“fact” books on almost all subjects
 Government services that publicize what is
available from them.

 Launching a business on the Internet involves
a life cycle that includes the business planning
and strategizing phase; the hardware,
software, security and set-up phase; the
fulfillment phase; and the maintenance and
enhancement phase.

1. The business planning and strategizing
phase:
having a vision, preparing a business plan,
defining the target market, and setting
immediate and long-range goals

Launching a business on the Internet requires:
 Careful planning
 Understanding the customer base, and
 Choosing the right products & services to
offer.

 Strategizing means evaluating a company’s
position and the competition, setting a course
for the years ahead, and figuring out how to
get it done.

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 Vision
 What is your business trying to achieve?
 Resources
 How much can your business afford to build the
right Website?
 Culture
 Is your business politically amenable for
coordinating efforts to support e-business?

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 Community
 Content
 Commerce
 Business-to-business
 Back-end of e-commerce
 Business-to-consumer
 Front-end of e-commerce
 Consumer-to-consumer
 One consumer contacts another to transact business

There are specific goals to consider when
planning an e-business:
 Create and maintain a competitive edge
 Reduce operational costs
 Improve employee communication and
satisfaction
 Find new markets for products or services

 Improve relationships with partners who
provide the goods
 Create distinct distribution channels
 Ensure customer satisfaction
 Improve supply-chain management

2. The hardware, software security, and set-
up phase:
Deciding on the infrastructure

 The hardware, software, security, and set-up
phase focuses on the hardware to buy;
whether to buy through magazines or from
stores; and what software to buy. Among the
software needed are FTP, Telnet, Archie,
NetNews, e-mail, SLIP, and a WWW browser,
plus the security programs.

 Behind every Web site are programs stored on
the Web server to present your application to
site visitors and the hardware that will host
your server and application. These programs
include the database server, the store
administrator, the catalog builder, the
shopping cart, and the order-processing
system.

3. The design phase:
building the site and placing it on the Web,
and making your Web pages rich in content
and interactive

In Web design, the focus is on:
 User control and freedom
 Consistency and standards
 Recognition rather than recall
 Aesthetic design
 Recovery from error
 Help desk to handle customer queries and
complaints

4. The marketing phase:
Advertising the site, setting up feedback
mechanisms, and providing customer service.

 The marketing phase includes advertising,
knowing the customer, making the sale,
getting the goods, and follow-up procedure
after the sale. The critical aspect is knowing
the customers and finding ways to keep them
at the site long enough to make a sale. The
ideal is to cultivate recurring customers rather
than one-time customers.

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 Providing Good Services
 Advertising
 Knowing the Customers
 Selling Products & Services
 Following Up

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 Focus on niche market
 Know your visitors
 Integrate online sales with other channels
 Provide a fast, easy payment process

5. The fulfillment phase:
Selling and shipping the product

 The fulfillment phase typically includes
packing up the merchandise, shipping the
goods, answering questions about the order,
and sending out the bill or the copy of the bill.
There is also a follow-up to see if the
customer is satisfied. From the customer’s
view, this phase is the most important
business activity.

6. The maintenance and enhancement phase:
Maintaining and growing the business.

 The maintenance and enhancement phase
addresses the need to keep the Web storefront
up to date and to make any changes that will
enhance the use and effectiveness of the Web
site. Managing the business-to-consumer
environment is essential and can be a full-time
commitment.

E business 2014 l 05

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