Decks Matter, And Other startup Font Tales

DEXCKS MATER
Keith Brooks
CEO B2B Whisperer
058.661.6987
keith@b2bwhisperer.com
Class of 2020

058-661-6987
Mentor 2017-2020

MassChallenge Israel 2020
How Many Pitches Will You Do?
2 MANY!
Do it in 1 sentence, the deck is backup for later

https://medium.com/@ryansheffer/10-truths-i-wish-i-had-known-about-pitch-decks-3d7a06fb068e
Learn your 1, 5, 10, and 20 minute pitches

Font Matters
Everything
You Create
Should Be
Legible
Not
Indecipherable
1 Font for Headings
1 Font for Body
Text should be at least 30pt, Titles 40pt+

Color Blindness
https://www.changeagain.me/what-colors-can-bring-you-money/

Pitch Insights #1
You will be pitching 30-65 year old white males*
They Probably Have no Sense of Humor
Understand their Culture, Region & Personality
Be Concise, On Time, and Respectful
Easy to Understand Concepts
Simple, Consistent and Clean Visuals and Layouts
Your Eloquence will be Crushed by Technical Jargon
“We are the Zoom of Z” NO! You are unique!
*=Over 91% of VCs decision makers are male

Pitch Insights #2
Prepare to Improvise
No Bullet Points
Reasonable and Useful Metrics
Check your Ego at the Door
No Demo Videos!
Be Compelling
THEY care about YOUR idea that YOU care about
Send PDFs only (Keep Your Deck Updated)

Storyboard First
Vision and Value Proposition
Come First
If you have no story,
how will you pitch your
company?
Creately has some examples and a template for free
https://creately.com/blog/examples/storyboard-templates-creately/
Canva has a free option and is designed for this with templates for you
https://www.canva.com/templates/search/presentations/

Cover/Title Page
Company Name and Contact Details
Suggest you use a Business Card template with your
Logo instead of just plain text with the details
Moo Cards, come in all sizes, I use Mini-Moos use my discount link: https://refer.moo.com/s/keith771

Explain the Problem you are Solving or the
Greatness you are Providing
Keep it Simple and Short, 1 Sentence
Provide Graphical Representation, if it makes sense
https://venngage.com/blog/best-pitch-decks/

Market Potential
Be Definitive, Not 2% of $1Billion
https://piktochart.com/blog/startup-pitch-decks-what-you-can-learn/#Buzzfeed
Mint.com

Explain Your Solution
NEVER USE VIDEOS

Revenue/Business Model
Pricing, Who Pays, Levels

Sales/Marketing
Niche, Industry Targeted or ABM

Competition
IT DOES EXIST! Do.Your.Research!

The ME in Team
Your team & any Investors - Stay Focused!

Financial Information
Show Sales, Traction/Customers, Future Expenses
and Profits, NOT A Spreadsheet
Mint.com

Closing – THE ASK
Ask for 2X+ what you think, explain why you need it
Closing Tag Lines

Achievements, Screenshots/Demo if Fully Functioning,
Future Usage of Funds, Key Partnerships
Extras

Critical Analysis
Let’s Review Some Decks,
How about Yours?

Homework #1
◦ https://creately.com/blog/examples/storyboard-templates-creately/
◦ https://www.canva.com/templates/search/presentations/
◦ https://refer.moo.com/s/keith771
◦ https://venngage.com/blog/best-pitch-decks/
◦ https://guykawasaki.com/the-only-10-slides-you-need-in-your-pitch/
◦ https://www.pier8group.com/the-10-20-30-rule-of-powerpoint/
◦ https://visme.co/blog/best-pitch-decks/
◦ https://about.crunchbase.com/blog/pitch-deck-slide-examples/
◦ https://www.brightcarbon.com/blog/10-best-presentation-fonts/
◦ https://slidebean.com/blog/startups-pitch-deck-examples

Homework #2
◦ https://articles.bplans.com/what-to-include-in-your-pitch-deck/
◦ https://medium.com/@ryansheffer/10-truths-i-wish-i-had-known-about-pitch-decks-3d7a06fb068e
◦ https://www.changeagain.me/what-colors-can-bring-you-money/
◦ https://medium.com/@Raydar/should-you-use-brand-colours-for-your-pitch-
deck-45566d30e111
◦ https://business.tutsplus.com/tutorials/what-is-a-investor-pitch-deck--cms-
32776
◦ https://business.tutsplus.com/tutorials/10-presentation-design-tips-for-the-
best-pitch-deck--cms-24860
◦ https://www.basetemplates.com/blog/how-to-design-a-unique-pitch-deck
◦ https://synapsiscreative.com/what-do-fonts-have-to-do-with-it-5-font-rules-for-
powerpoint-presentations/

Quick Review
Story Board – If you have no story, how will you pitch
your company? Vision and Value Proposition Come First
1. Cover/Title Page - Company Name and Contact Details
2. KISS and Explain the Problem you are Solving
3. Market Potential? Be Definitive, Not 2% of $1Billion
4. KISS and Explain Your Solution, NO VIDEO
5. Revenue/Business Model – Pricing, Who Pays, Levels

Quick Review #2
6. Sales/Marketing – Niche, Industry Targeted or ABM
7. Competition – IT DOES EXIST! Research Them
8. The ME in Team – Your Team & any Investors Focus!
9. Financial Info – Show Sales, Traction/Customers,
Future Expenses and Profits, NOT A Spreadsheet
10.Closing – THE ASK, 2X+ it! Achievements and
Future Usage of Funds, Closing Tag Line

Quick Review Extras
1. Key Partnerships
2. Demo/Screenshots - IF no more than 4 steps
3. NO BULLET POINTS
4. Keep Decks up to Date
5. Send PDFs ONLY
Learn your 1, 5, 10, and 20 Minute Pitches!

QUESTION TIME
Keith Brooks
CEO B2B Whisperer
058.661.6987

Decks Matter, And Other startup Font Tales

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