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Decks Matter, And Other startup Font Tales

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The class I gave to the MassChallenge Israel 2020 startups about their pitch decks and the pitching process.
If you want your deck reviewed, just ask.

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Decks Matter, And Other startup Font Tales

  1. 1. DEXCKS MATER Keith Brooks CEO B2B Whisperer 058.661.6987 keith@b2bwhisperer.com Class of 2020
  2. 2. 058-661-6987 keith@b2bwhisperer.com Mentor 2017-2020
  3. 3. MassChallenge Israel 2020 How Many Pitches Will You Do? 2 MANY! Do it in 1 sentence, the deck is backup for later
  4. 4. MassChallenge Israel 2020 https://medium.com/@ryansheffer/10-truths-i-wish-i-had-known-about-pitch-decks-3d7a06fb068e Learn your 1, 5, 10, and 20 minute pitches
  5. 5. MassChallenge Israel 2020
  6. 6. MassChallenge Israel 2020 Font Matters Everything You Create Should Be Legible Not Indecipherable 1 Font for Headings 1 Font for Body Text should be at least 30pt, Titles 40pt+
  7. 7. MassChallenge Israel 2020 Color Blindness https://www.changeagain.me/what-colors-can-bring-you-money/
  8. 8. MassChallenge Israel 2020 Pitch Insights #1 You will be pitching 30-65 year old white males* They Probably Have no Sense of Humor Understand their Culture, Region & Personality Be Concise, On Time, and Respectful Easy to Understand Concepts Simple, Consistent and Clean Visuals and Layouts Your Eloquence will be Crushed by Technical Jargon “We are the Zoom of Z” NO! You are unique! *=Over 91% of VCs decision makers are male
  9. 9. MassChallenge Israel 2020 Pitch Insights #2 Prepare to Improvise No Bullet Points Reasonable and Useful Metrics Check your Ego at the Door No Demo Videos! Be Compelling THEY care about YOUR idea that YOU care about Send PDFs only (Keep Your Deck Updated)
  10. 10. MassChallenge Israel 2020 Storyboard First Vision and Value Proposition Come First If you have no story, how will you pitch your company? Creately has some examples and a template for free https://creately.com/blog/examples/storyboard-templates-creately/ Canva has a free option and is designed for this with templates for you https://www.canva.com/templates/search/presentations/
  11. 11. MassChallenge Israel 2020 Cover/Title Page Company Name and Contact Details Suggest you use a Business Card template with your Logo instead of just plain text with the details Moo Cards, come in all sizes, I use Mini-Moos use my discount link: https://refer.moo.com/s/keith771
  12. 12. MassChallenge Israel 2020 Explain the Problem you are Solving or the Greatness you are Providing Keep it Simple and Short, 1 Sentence Provide Graphical Representation, if it makes sense https://venngage.com/blog/best-pitch-decks/
  13. 13. MassChallenge Israel 2020 Market Potential Be Definitive, Not 2% of $1Billion https://piktochart.com/blog/startup-pitch-decks-what-you-can-learn/#Buzzfeed Mint.com
  14. 14. MassChallenge Israel 2020 Explain Your Solution NEVER USE VIDEOS https://piktochart.com/blog/startup-pitch-decks-what-you-can-learn/#Buzzfeed
  15. 15. MassChallenge Israel 2020 Revenue/Business Model Pricing, Who Pays, Levels https://piktochart.com/blog/startup-pitch-decks-what-you-can-learn/#Buzzfeed
  16. 16. MassChallenge Israel 2020 Sales/Marketing Niche, Industry Targeted or ABM https://piktochart.com/blog/startup-pitch-decks-what-you-can-learn/#Buzzfeed
  17. 17. MassChallenge Israel 2020 Competition IT DOES EXIST! Do.Your.Research! https://piktochart.com/blog/startup-pitch-decks-what-you-can-learn/#Buzzfeed
  18. 18. MassChallenge Israel 2020 The ME in Team Your team & any Investors - Stay Focused! https://piktochart.com/blog/startup-pitch-decks-what-you-can-learn/#Buzzfeed
  19. 19. MassChallenge Israel 2020 Financial Information Show Sales, Traction/Customers, Future Expenses and Profits, NOT A Spreadsheet Mint.com https://piktochart.com/blog/startup-pitch-decks-what-you-can-learn/#Buzzfeed
  20. 20. MassChallenge Israel 2020 Closing – THE ASK Ask for 2X+ what you think, explain why you need it Closing Tag Lines
  21. 21. MassChallenge Israel 2020 Achievements, Screenshots/Demo if Fully Functioning, Future Usage of Funds, Key Partnerships Extras
  22. 22. MassChallenge Israel 2020 Critical Analysis Let’s Review Some Decks, How about Yours?
  23. 23. MassChallenge Israel 2020 Homework #1 ◦ https://creately.com/blog/examples/storyboard-templates-creately/ ◦ https://www.canva.com/templates/search/presentations/ ◦ https://refer.moo.com/s/keith771 ◦ https://venngage.com/blog/best-pitch-decks/ ◦ https://guykawasaki.com/the-only-10-slides-you-need-in-your-pitch/ ◦ https://www.pier8group.com/the-10-20-30-rule-of-powerpoint/ ◦ https://visme.co/blog/best-pitch-decks/ ◦ https://about.crunchbase.com/blog/pitch-deck-slide-examples/ ◦ https://www.brightcarbon.com/blog/10-best-presentation-fonts/ ◦ https://slidebean.com/blog/startups-pitch-deck-examples
  24. 24. MassChallenge Israel 2020 Homework #2 ◦ https://articles.bplans.com/what-to-include-in-your-pitch-deck/ ◦ https://medium.com/@ryansheffer/10-truths-i-wish-i-had-known-about-pitch-decks-3d7a06fb068e ◦ https://www.changeagain.me/what-colors-can-bring-you-money/ ◦ https://medium.com/@Raydar/should-you-use-brand-colours-for-your-pitch- deck-45566d30e111 ◦ https://business.tutsplus.com/tutorials/what-is-a-investor-pitch-deck--cms- 32776 ◦ https://business.tutsplus.com/tutorials/10-presentation-design-tips-for-the- best-pitch-deck--cms-24860 ◦ https://www.basetemplates.com/blog/how-to-design-a-unique-pitch-deck ◦ https://synapsiscreative.com/what-do-fonts-have-to-do-with-it-5-font-rules-for- powerpoint-presentations/
  25. 25. MassChallenge Israel 2020 Quick Review Story Board – If you have no story, how will you pitch your company? Vision and Value Proposition Come First 1. Cover/Title Page - Company Name and Contact Details 2. KISS and Explain the Problem you are Solving 3. Market Potential? Be Definitive, Not 2% of $1Billion 4. KISS and Explain Your Solution, NO VIDEO 5. Revenue/Business Model – Pricing, Who Pays, Levels
  26. 26. MassChallenge Israel 2020 Quick Review #2 6. Sales/Marketing – Niche, Industry Targeted or ABM 7. Competition – IT DOES EXIST! Research Them 8. The ME in Team – Your Team & any Investors Focus! 9. Financial Info – Show Sales, Traction/Customers, Future Expenses and Profits, NOT A Spreadsheet 10.Closing – THE ASK, 2X+ it! Achievements and Future Usage of Funds, Closing Tag Line
  27. 27. MassChallenge Israel 2020 Quick Review Extras 1. Key Partnerships 2. Demo/Screenshots - IF no more than 4 steps 3. NO BULLET POINTS 4. Keep Decks up to Date 5. Send PDFs ONLY Learn your 1, 5, 10, and 20 Minute Pitches!
  28. 28. MassChallenge Israel 2020 QUESTION TIME Keith Brooks CEO B2B Whisperer 058.661.6987 keith@b2bwhisperer.com

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