Katrin Weller
@kwelle
katrin.weller@gesis.org
Axel Bruns
@snurb_dot_info
a.bruns@qut.edu.au

FRIENDS OR FOLLOWERS
The Rela...
Twitter and sports

2
Job offer: https://twitter.com/jobs/positions?jvi=oCLoWfwr,Job
3
1.Fußball Bundesliga

4
Some facts
•
•
•
•

18 teams per season
50 years history
€1.6 billion in 2009/10
largest average attendance
in European so...
Twitter steps in

6
https://blog.twitter.com/de/2012/die-fu%C3%9Fball-saison-20122013-auf-twitter
Source: twitter.com an 2. Februar 2012 /
See also: http://blog.de.twitter.com/2012/02/twitter-und-fuball.html

8
2011/12 Season: Account chaos

9
Heavy-Handed Tactics

http://www.nettooor.be/
account-s04-suspendedfail-schalke/
2012/13 Season:
Consolidation

new account
Fans as Followers

12
Account Follower Growth
Account Follower Growth
Membership numbers from www.bundesliga.de,
collected Oct. 2013. Follower numbers July 2013

Followers / Fans

Strong corre...
Global Fanbase
Local Following
(Inter)action

18
2012/13

Season Ends

Season Begins
2011-13

2011/12 Season

2012/13 Season
2011-13

2011/12 Season

2012/13 Season
2012/13

Champions League Final: FC Bayern – Borussia Dortmund
Season Ends

Season Begins
Season Ends

Season Begins
Growth in @mentions
Thank You!

25
JOIN US!
Roundtable and
Book Launch:
Twitter and
Society and
Beyond
26 Oct. 2013,
13:30-15:00,
Confluence B

26
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Friends or Followers. German Soccer Clubs and Their Fans on Twitter

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Presentation at Internet Research IR14, Denver.
October 2013.
Katrin Weller and Axel Bruns

https://www.conftool.com/aoir-ir14/index.php?page=browseSessions&form_session=35

Published in: Social Media, Technology, Sports
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Friends or Followers. German Soccer Clubs and Their Fans on Twitter

  1. 1. Katrin Weller @kwelle katrin.weller@gesis.org Axel Bruns @snurb_dot_info a.bruns@qut.edu.au FRIENDS OR FOLLOWERS The Relations between German Soccer Clubs and Their Fans on Twitter #IR14 Internet Research 14, October 2013, Denver CO.
  2. 2. Twitter and sports 2
  3. 3. Job offer: https://twitter.com/jobs/positions?jvi=oCLoWfwr,Job 3
  4. 4. 1.Fußball Bundesliga 4
  5. 5. Some facts • • • • 18 teams per season 50 years history €1.6 billion in 2009/10 largest average attendance in European soccer • Recent champions: FCB, BVB 5
  6. 6. Twitter steps in 6
  7. 7. https://blog.twitter.com/de/2012/die-fu%C3%9Fball-saison-20122013-auf-twitter
  8. 8. Source: twitter.com an 2. Februar 2012 / See also: http://blog.de.twitter.com/2012/02/twitter-und-fuball.html 8
  9. 9. 2011/12 Season: Account chaos 9
  10. 10. Heavy-Handed Tactics http://www.nettooor.be/ account-s04-suspendedfail-schalke/
  11. 11. 2012/13 Season: Consolidation new account
  12. 12. Fans as Followers 12
  13. 13. Account Follower Growth
  14. 14. Account Follower Growth
  15. 15. Membership numbers from www.bundesliga.de, collected Oct. 2013. Follower numbers July 2013 Followers / Fans Strong correlation Pearson: 0.84 Spearman: 0.91 15
  16. 16. Global Fanbase
  17. 17. Local Following
  18. 18. (Inter)action 18
  19. 19. 2012/13 Season Ends Season Begins
  20. 20. 2011-13 2011/12 Season 2012/13 Season
  21. 21. 2011-13 2011/12 Season 2012/13 Season
  22. 22. 2012/13 Champions League Final: FC Bayern – Borussia Dortmund Season Ends Season Begins
  23. 23. Season Ends Season Begins
  24. 24. Growth in @mentions
  25. 25. Thank You! 25
  26. 26. JOIN US! Roundtable and Book Launch: Twitter and Society and Beyond 26 Oct. 2013, 13:30-15:00, Confluence B 26

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