Katrin Weller
@kwelle
katrin.weller@gesis.org
Axel Bruns
@snurb_dot_info
a.bruns@qut.edu.au

FRIENDS OR FOLLOWERS
The Relations between German Soccer Clubs
and Their Fans on Twitter

#IR14

Internet Research 14, October 2013, Denver CO.
Twitter and sports

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Job offer: https://twitter.com/jobs/positions?jvi=oCLoWfwr,Job
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1.Fußball Bundesliga

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Some facts
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•
•
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18 teams per season
50 years history
€1.6 billion in 2009/10
largest average attendance
in European soccer
• Recent champions: FCB, BVB

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Twitter steps in

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https://blog.twitter.com/de/2012/die-fu%C3%9Fball-saison-20122013-auf-twitter
Source: twitter.com an 2. Februar 2012 /
See also: http://blog.de.twitter.com/2012/02/twitter-und-fuball.html

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2011/12 Season: Account chaos

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Heavy-Handed Tactics

http://www.nettooor.be/
account-s04-suspendedfail-schalke/
2012/13 Season:
Consolidation

new account
Fans as Followers

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Account Follower Growth
Account Follower Growth
Membership numbers from www.bundesliga.de,
collected Oct. 2013. Follower numbers July 2013

Followers / Fans

Strong correlation
Pearson: 0.84
Spearman: 0.91

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Global Fanbase
Local Following
(Inter)action

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2012/13

Season Ends

Season Begins
2011-13

2011/12 Season

2012/13 Season
2011-13

2011/12 Season

2012/13 Season
2012/13

Champions League Final: FC Bayern – Borussia Dortmund
Season Ends

Season Begins
Season Ends

Season Begins
Growth in @mentions
Thank You!

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JOIN US!
Roundtable and
Book Launch:
Twitter and
Society and
Beyond
26 Oct. 2013,
13:30-15:00,
Confluence B

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Friends or Followers. German Soccer Clubs and Their Fans on Twitter