proposal by Rachel for our campaign plan

1. Proposal identifying
the product being
advertised.

2. Aims and objectives
 -To promote the Ringwood school and sixth form open day and persuade
people to come along.
 -To reach a variety of people at different times within the day.
 -To show reasons why Ringwood School and sixth form is the right place
to be going/sending your children.

3. Target audience
 -Parents of children planning to attend secondary school in September
2019.
 -Children looking to find a school for September 2019.
 -Students planning to attend sixth form/collage in September 2019.
This image shows the target audience for the secondary school open
day. It would predominantly be male and female parents with aged
10/11 (year six) children because they will be looking for a school for
their child to attend
This image shows the target audience for the sixth form open day. It
would be 15/16 (year 11) aged children because they will be looking
themselves for a sixth form/ collage to attend. These people will be
looking to do A-levels or BETC courses in September 2019 so they will
probably have target grades to achieve at least 3 C’s and 2 B’s at GCSE.

4. Campaign message
 -Send your children to Ringwood School.
 -Come to Ringwood sixth form.
 “Inspired to learn, supported to succeed”
 “Supported through the next stage of development”