2. Aims and objectives
-To promote the Ringwood school and sixth form open day and persuade
people to come along.
-To reach a variety of people at different times within the day.
-To show reasons why Ringwood School and sixth form is the right place
to be going/sending your children.
3. Target audience
-Parents of children planning to attend secondary school in September
2019.
-Children looking to find a school for September 2019.
-Students planning to attend sixth form/collage in September 2019.
This image shows the target audience for the secondary school open day. It would predominantly be male
and female parents with aged 10/11 (year six) children because they will be looking for a school for their
child to attend.
It is likely that the target audience would be between C2 and B as they would be likely to be parents in full-
time employment who would support themselves, however they probably wouldn’t be at A as they may
want to send their children to private school rather than public school.
Regarding the 4C’S scale it is likely the target audience would be the Mainstream audience as they thrive on
routine which Ringwood School offers with the timetable.
This image shows the target audience for the sixth form open day. It would be 15/16 (year 11) aged children
because they will be looking themselves for a sixth form/ collage to attend. These people will be looking to
do A-levels or BETC courses in September 2019 so they will probably have target grades to achieve at least
3 C’s and 2 B’s at GCSE.
Regarding the NRS scale it is likely that our target audience would be likely to be E or D because they would
still be in full-time education so would either be unemployed or part-time meaning they would not be able
to support themselves with the money they are earning.
Additionally with the 4C’S scale the target audience would be likely to be the explorer as they would be
seeking for discovery and challenge with the new experiences which Ringwood Sixth Form offer.
4. Campaign message
-Send your children to Ringwood School.
-Come to Ringwood sixth form.
“Inspired to learn, supported to succeed”
“Supported through the next stage of development”
