A digipack is a type of CD or DVD packaging that resembles the foldable, book-style packaging used for vinyl records. A typical digipack consists of a gatefold cover and contains the disc inside, along with additional information about the artist and album. Conventions for digipacks include prominent images and text on the front cover to identify the artist and title, track listings on the back, and extra details inside along with a plastic holder for the disc. Digipacks come in various designs and styles and are commonly used to package music in genres like pop and R&B.

1. Digipack
Jenny and Kate

2. What is a digipack
A digipack is a patented style of CD, DVD or
BD packaging. A digipack usually consists of a
gatefold, which is a former packaging of LP
records (book-style). A digipack is often used
generically as the disk tray is rather brittle
and prone to cracking.

3. Conventions of a digipack?
A digipack conventionally has a fold and is designed to fold into a
square CD case. They can fold in many different ways. The Front and
back panels are the main promoters of the CD (have a picture of the
artist on the front and have a track list on the back). The inside has
extra information on the artist, song and album. The inside
packaging is more subtle than the outside (can be plain in colour).
Front – Large eye catching picture, usually a picture of the artist or a
picture with some relation to the artist or album. The song/album
title is also found on the front cover.
Back – has a track list on, barcode, the record label, who the album
artwork was created by, and a repeat of the artist and album name.
Inside – a plastic holder for the actual CD itself. The plastic is usually
see through and there is usually a picture of the artist behind it.
Extra information provided within the packaging and show lyrics or
personal messages.

4. Conventions - Different styles
A digipack can be all different styles and designs.

5. Digipack example for our genre
On the front of this digipack we can see a picture of the artist (Taylor
Swift), the album name and an abbreviated version of the artist’s
name is clearly stated on the cover in dominant text with the
typography in her writing to add her own personal touch to the
album. We are able to see that she is the dominant factor of the
front cover to highlight her stardom. No other props are used to
draw away the attention from her as she is framed in the centre of
the album cover. The lighting is also focused on her.
The colours used are pastel and faded with a sepia tone over the top
to give it a vintage and cute feel.
On the inside of this album we are able to see how the artist has
added polaroid picture with writing from the artist as well as each
individual track name and lyrics on the picture. This adds a personal
touch to the album as though it is from the artist herself to the
audience.
The back cover of this album shows the track
list typed out so that they are clear to the
audience. However the track numbers are
again hand written to give a personal touch to
the album. There is no information on the
record label or who the album artwork was
created by in order to give it a simple home-made
look and so as not to take the attention
away from the artist.

6. Digipack example for our genre
On the front of this digipack is a picture of Gabrielle
in centre frame with focused lighting on her, showing
that she is the dominant factor of the album cover.
She is holding a simple prop of an umbrella which
links to the album’s name. The artist and album’s
name can clearly be seen at the top of the album
centre of the cover. The typography of the artist’s
name is bold so as to stand out and highlight who the
album belongs to.
The back cover of this album shows the track list of
both CD’s as well as the barcode, record label and
the album artwork designer. The font is very girly and
easily readable. The background image carries on
from the front cover image to create a sense of
continuity and peace which reflects her songs.
The inside of the album gives extra information on
the artist including a handwritten note and lyrics to
the songs on both CD’s. The image on the CD’s link
with the front cover’s theme with the use of primary
and pastel colours.