1. The United Nations believes it is
imperative to keep future
warming from rising more than 2
degrees Celsius above pre-
industrial levels.
www.ipcc.ch

2. Climate Change
• Security Threat
– www.cna.org
• Health Threat
– www.whitehouse.gov/energy

3. Solution
• Three pronged solution:
– Change the attitude of the world population
towards consumption of ruminant products.
– Change methane outputs of ruminants.
– Sequestration of ruminant methane.

4. COMPLEX PROBLEMS NEED
COMPLEX SOLUTIONS

5. - Highlighted Approach -
Change the attitude of the world population
towards consumption of ruminant products.
• Eat lower on the food chain!
• Go GREEN, be RETRO!

6. Benefits to Stakeholders
• Decreased methane production mitigates the
effects of climate change
• "reduced ruminant meat and dairy
consumption will be indispensable for
reaching the 2 °C target with a high
probability, unless unprecedented advances in
technology take place," they assert in a study
in Climatic Change.

7. Timeline & Resources
• 3 Months
– Development and testing of culturally appropriate
educational materials.
– Recruitment of significant endorsers
• 1 Year
– Distribution of educational materials.

8. Why Ours?
• Cost Effective
• The ATTITUDE of people is the BIGGEST agent
of change.
• Shifts in the attitude of people will positively
affect the outcome of the other two
mentioned approaches.