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How to Use Neuroscience to Increase Conversions

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How to Use Neuroscience to Increase Conversions

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Attention is the first and most important feature in the human brain when it comes to making decisions. We are constantly bombarded with millions of different impressions, and our brain copes with this immense pressure by being very selective of what it decides to pay attention to.

What we pay attention to, plays a very big role in the internal narrative, and in the end the perception that we ascribe to a website, landing page or situation. In this webinar you will learn what mechanisms drive attention, and how to use that knowledge to better understand the reasons your website and landing pages are not performing like they could.

Attention is the first and most important feature in the human brain when it comes to making decisions. We are constantly bombarded with millions of different impressions, and our brain copes with this immense pressure by being very selective of what it decides to pay attention to.

What we pay attention to, plays a very big role in the internal narrative, and in the end the perception that we ascribe to a website, landing page or situation. In this webinar you will learn what mechanisms drive attention, and how to use that knowledge to better understand the reasons your website and landing pages are not performing like they could.

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