Slides from The Kick off of the #ComCaseCompetition17 with #Novozymes challenge for graduate / master students : #Creatingbetterlives. November 16th at Copenhagen Business School

1. KICK-
OFF

2. WELCOME

3. 16.00: Welcome by Lars Brittain, Djøf
16.05: Case presentation by Mads Twomey Madsen, Novozymes
16.20: How to approach the case by Karl-Heinz Pogner, CBS
16.35: Jury, evaluation criteria and group enrollment by Karl-Heinz, CBS
16.45: Tips from former winners by Terese Faurholdt, Maria Homann & Alex Berger
17.00: Q&A with Novozymes, jury and former participants
17.15: Networking

4. Mads Twomey Madsen
VP, Global Communications
Novozymes

5. Aviation
Penicillin
Television
Space
exploration
Computers
Internet

11. Exploring the future
potential of biology

13. Engaging
the many

15. How to
approach
the case…
Karl-Heinz Pogner, Ph.D.
Associate Professor
Copenhagen Business School

16. How to approach the case

17. How to approach the case
• The new normal:
• Dynamic networks of stakeholders and media
• Analog, digital, interactive, social, mobile
• New stakeholder management
• New stakeholder communications

18. How to approach the case

19. January 25-26
• 6 teams
• All 6 teams present their
solution to the jury
• Hard work and great fun
• 6 leading agencies as mentors
• experts in QAs

20. Objectives
• Build bridges between the academic
world and business
• Prepare you for the professional market
and give your profile a competitive edge
• Clarify your skills for employers

21. Be prepared to
• Work with a 24-hour deadline,
• Use your knowledge, skills and experiences,
• Build relationships and networks with peers and potential
future employers,
• Get more insights into the business world and global
communications,
• Be challenged and evaluated by a professional jury,
• Show your talents.

22. Finals
JANUARY 26, 2017
Free public event from 3 pm to 6 pm
Meet the talents of tomorrow and hear the
recommendations for Novozymes
Understand the challenges of international
business communication and see what it takes to
win ComCaseCompetition

23. Jury,
evaluation
criteria &
enrollmentKarl-Heinz Pogner, Ph.D.
Associate Professor
Copenhagen Business School

24. The jury
Director & Senior Comm. Advisor
ANDERS MONDRAD RENDTORFF
Zens
Co-founder & Managing Partner
DANIEL BÆK
NodesAgency
Dean
Associate Professor
SIMON MØBERG TORP, Ph.D
University of Southern Denmark,
Odense
Professor
WINNI JOHANSEN, Ph.D.
Aarhus University
Head of Jury
Dean
Professor
CRAIG R. SCOTT , Ph.D
Rutgers University
Associate Professor
KARL-HEINZ POGNER , Ph.D
Copenhagen Business
School
Senior Comm. Advisor
ASTRID GADE NIELSEN
Behavioral Designer & Partner
Simon Bentholm
KL.7

25. Evaluation criteria
The participants should demonstrate their ability to
• Identify, analyse and solve a key problem,
• Apply theories, models and key concepts to practical communication
in a solution oriented manner,
• Design professional, innovative and creative - yet realistic -
communication strategies that are embedded in an organisational
context,
• Reflect on how preconditions, chosen key concepts, methods and
theories impact on strengths, limitations and weaknesses of the
problem solution,
• Communicate the results in an adequate, correct language in a
coherent, convincing presentation and discussion that meet rhetorical,
academic and professional standards.

26. Important 2 know
• Teams from outside CPH and from abroad can apply for travel grants
• Venue: CBS - Solbjerg Plads
• Private workspace with access to internet and blackboards
• You should expect to be working almost non stop for 24 hours
• We will provide food and snacks throughout the whole competition
• You should bring:
• A sleeping bag
• Computer and charger (and a functioning USB key)
• Academic books – in order to combine theory and practice

27. Who can participate?
• Eligible: Graduate students within the field of communication
• 6 teams, max. 5 students on each team
• Students are encouraged to form cross-educational,
international and interdisciplinary teams (diversity).
• Participation is free.
• Each team must send a short motivational application letter
together with CVs for each person in the team and submit the
entry essay (NB. Individual applicants will be gathered in teams
administratively).

28. Reaching the millennials
At the start of the twentieth century, people were standing
before a century of great transformations powered by fossil
fuels, with an unprecedented effect on climate.
Novozymes believes that changes in the twenty-first century
will take place at even greater speed, and this time progress
will be built on nature and biology.
Novozymes, the world leader when it comes to biological
solutions, is looking for answers: How can the company use
social and mobile platforms to engage millennials in
supporting biology-based answers to the world’s problems?
How can Novozymes create awareness and engagement
among groups of young global citizens / consumers?

29. Entry essay
In your assignment (max 2 pages = max 4450 STU
Standard Graphic Units), your group should on the
basis of an analysis of the above sketched challenge
and of Novozymes’ strengths and weaknesses (SW)
outline the opportunities and threats (OT) that come
with the digital communication era and the
communication preferences and habits of the
“millennials” or “digital natives” / “digital naturals.”

30. Award
• The prize for the winning team is 25,000
kroner and dinner with VP Mads Madsen and
other senior Novozymes communicators.
• Selected participants will be invited to join
Novozymes’ Young Advisory Board.

31. Deadline
Apply by noon, January 5, 2017 latest.
Apply via djoef.dk/ccc.

32. Tips from
the winners
Terese Faurholt · Maria Homann · Alex Berger

33. Q&A

34. Follow ComCaseCompetition’17
For more information go to:
djoef.dk/ccc
facebook.com/comcasecompetition

35. THANK
YOU

36. The session will be vodcasted by .