Presentation that was given to Columbia College students for a Series put on by the Portfolio Center.

1. How to set a professional online presence for yourself

3.  Answer these questions:
o What do you want to do? Work for yourself? Work for someone
else? Work with your friends?
o Who are your clients? Where do they hang out? What do they
do? Why would they want to hire you? What is your USP (unique
selling point) ? Why you?
 Build an identity
o This includes a URL!
 Establish your manifesto

5. Use privacy settings.
Manage your professional image.
Remember, you are one whole person!

6. Tips to use LinkedIn:
 Use Applications
o Behance
o Slideshare
o Blog/RSS
 Engage in Discussions in the Q&A
section
 Subscribe to groups
 Keep your network updated
Why Use
LinkedIn:
- Its professional
- Its easy to
connect to
others
- You can
research
companies and
industries
- Establish your
expertise

7. How to use Twitter:
 Searching for your future customers,
your colleagues, and your industry
 Sharing is caring
 Use Hashtags, Twitter Lists
 Be Real.
Why Use Twitter:
- Easy to find and
cultivate
community around
your niche
- Message will be
amplified
- Higher rate of
Follow-to-buy than
Facebook
- Real-time
interaction with
potential
customers

8. Tips for using Facebook:
 Profile Vs. Page
 Using Events, Photos, etc.
 Marketplace & other business Apps
Why Use
Facebook:
- Leverage your
personal
network
- Time spent on
FB higher than
search engines
combined

10.  Blogs Can be used as
o Gathering place
o Showcase
o Conversation hub
 Blogs to use:
o Tumblr
o Wordpress

11. Flavors.me Pulls
all your activity on
your sites into one
space, creating a
more dynamic
portfolio of who
you are

12.  Elance
 Etsy
 Odesk
Be warned, people have had
good and bad experiences
with both Odesk and
Elance, do not use this as
your only method of getting
projects!
A site
where
freelancers
bid for and
manage
projects
A crafty site
to sell your
crafty stuff

13. In addition to the job-seeking elements of the sites we’ve
gone over, here’s a few additional sites to keep in mind
 General Job Search Sites:
o Indeed
 Creative Recruiting agencies:
o Aquent
o Creative Circle
o Sima Says

14.  How will others pay for your services/products?
 PayPal
 Square
 WePay

16. Kara Carrell,
Social Media Manager for see3 Communications
(this presentation was created and given outside of the representation of
see3, and is solely the opinion and work of Kara Carrell)
Feel free to contact me @karitas, or Kara@see3.net
Special Thanks to @typodactyl and @typeis4lovers for their
suggestions in my research for this presentation
Other Resources:
http://slidesha.re/bm9Db9 http://slidesha.re/cO963p