The document discusses the financial costs of being late to market with a new product. It shows cash flow over time for a company, with negative cash flow during development, an increase when the product launches, growth as the product matures, and decline near the end of the product's life. It notes that if a product is late to market, customers may lose interest and switch to competitors, revenue decreases and expenses increase compared to an on-time launch. The document stresses the importance of innovation to avoid this by innovating business models, technologies, products/services, and targeting new customers and markets.
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Being late to market
1. Being late to market
HOW MUCH MONEY YOU LOSE WHEN YOUR NEW “INNOVATIVE”
PRODUCT SHIPS LATE
By/ K.fathy
2. Cash flow over time
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-1
0
1
2
3
4
5
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0 5 10 15 20 25
$
TIME
Cash flow
Series1 Series2 Series3 Series4 Series5
Cash flow
in or out.
3. Cash flow over time
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-1
0
1
2
3
4
5
6
0 5 10 15 20 25
$
TIME
Cash flow
Development
and research.
Vision, Mission, Time plan, collecting requirements,….
4. Cash flow over time
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-2
-1
0
1
2
3
4
5
6
0 5 10 15 20 25
$
TIME
Cash flow
Lunching your
product Revenue.
Product Lunching
5. Cash flow over time
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-1
0
1
2
3
4
5
6
0 5 10 15 20 25
$
TIME
Cash flow
Mature to max
revenue.
6. Cash flow over time
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-1
0
1
2
3
4
5
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0 5 10 15 20 25
$
TIME
Cash flow
Near
End
7. Cash flow over time
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-1
0
1
2
3
4
5
6
0 5 10 15 20 25
$
TIME
Cash flow
8. When getting late to Market
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-2
-1
0
1
2
3
4
5
6
0 5 10 15 20 25
$
TIME
Cash flow
Customers lost
interest
& go to your
competitors
9. When getting late to Market
-3
-2
-1
0
1
2
3
4
5
6
0 5 10 15 20 25
$
TIME
Cash flow
Your end time does
not change
10. When getting late to Market
-3
-2
-1
0
1
2
3
4
5
6
0 5 10 15 20 25
$
TIME
Cash flow
Revenue decreases
Expenses
increase
11. When getting late to Market
You need to refresh your product lines.
Be innovative !!!
12. Innovate or die
Business Model innovation
Value proposition.
Supply Chain.
Target Customers.
Technology innovation
Product and Services.
Process Technology.
Enabling Technology.
What
How
Whom