DM acquisition package for home warranty product

1. 6x9.5_OE
Size: 6”h x 9.5”w
Window Size: 1.5”h x 4.5”w
Window placement
.875”L x 2.75” from fold
Ink: 1c/1c Black/PMS Cool Grey 11
Stock: 20# WW
Indicia Placement:
.375” from right edge.
.375” from the top fold.
<<Partner_Logo>>
BENEFIT INFORMATION ENCLOSED
X4632_FH_OE
PRSRT STD
U.S. POSTAGE
PAID
MAILED FROM
ZIP CODE XXXXX
PERMIT NO. XXXX

3. FOR YOUR REVIEW:
Important Heating
Information Enclosed
<<Partner_Logo>>
PLEASE
RESPOND
BY
<<X/X/XXXX>
COMPLETE
AND
RETURN
THE
ACCEPTANCE
FORM,
or
call
1-XXX-XXX-XXXX.
For
fastest
processing,
visit
<<website.com_XXXXXX>.
11"
long
5.5"
5.5"
8.5" wide
Fold Fold
Flat Size: 8.5” wide x 11” high
Folds to: #10 OE, 5.5” w x 5.5” high
Ink: 2c/2c; K
Stock: TBD
Window
4.5”w x 1.5”h
Window placement
.375”L x 2.75” from fold
3.25"
1"

4. ‡
National
average
repair
costs
as
of
June
2020.
No
charge
for
covered
repairs
<<up
to
the
benefit
amount>>.
Covered
Repair
Typical
Repair
Cost
Without
Coverage
Your
Repair
Cost
With
Coverage
Repair
blower
motor
and
wheel
$677
‡
$0
Repair
fan/limit
control
switch
$301
‡
$0
Repair
gas
valve
$424
‡
$0
Help
keep
your
family
warm
and
budget
intact
this
heating
season
with
the
PremierHeat
PLUS
Plan
from
HomeServe.
For
just
$XX.XX
per
month
(50%
OFF
the
renewal
price
plus
tax
for
your
first
year),
you
get
as
many
service
calls
as
you
need
for
any
covered
repairs
needed
to
your
natural
gas
heating
system,
all
season
long,
with
$0
deductible
and
NO
additional
bills
up
to
your
benefit
amount.
An
optional
repair
plan
like
this
can
help
protect
homeowners
from
costly
repairs
during
the
long,
cold
winter.
HEATING
EMERGENCIES
EXPLAINED
11"
long
5.5"
5.5"
8.5" wide
Fold Fold

5. X4632_FH
<<Partner_Logo>>
<<MR. SAMPLE A SAMPLE>>
<<MAIL_ADDRESS1_XXXXXXX>>
<<MAIL_ADDRESS2_XXXXXXX>>
<<MAIL_CITY, ST ZIP>>
Deliver Only To Homeowner:
ACCEPTANCE FORM
Signature (required) <<Customer_No>>
Mailcode
<<Disclosure>>
HOMEOWNER RESPONSIBILITY
Please respond within 30 days
MAILCODE:
<<Mailcode-xxxx>>
PLEASE RESPOND BY <<X/X/XXXX>
COMPLETE AND RETURN THE ACCEPTANCE FORM, or call 1-XXX-XXX-XXXX.
For fastest processing, visit <<website.com_XXXXXX>.
IMPORTANT HEATING SYSTEMS INFORMATION
<<Mailcode-xxxx>>
ATTENTION: <<Sample A. Sample>>:
We are writing to tell you the natural gas heating system that you rely on to keep your household warm during
colder months at <<Serv_Address1>> can break down at any time, regardless of age. Heating systems are
complex with many components, including fixer blower motors and wheels, regulators, belts and gas valves.
All it takes is one small break, crack or leak in the system to put you at financial risk. Normal wear and tear
happens, emergency breakdowns occur and unexpected damages can cost well into the hundreds. Without a
service plan, finding prompt, reliable help when you need it can be difficult. Heating coverage is available for
eligible <<Partner_Name>> customers this 2020-2021 season. See below.
IMPORTANT:
You, not <<TOWN_CITY>>, are responsible to pay for any natural gas heating system failure in your home.
These expensive repairs that can include your gas line aren’t typically covered under basic homeowners.
<<Partner_Name>> also does not pay for repairs.
Coverage is available in your <<TOWN_CITY>> in <<COUNTY_NAME>>
Property owners are advised to maintain sufficient protection in the event of emergencies and that’s why
<<Partner_Name>> has partnered with HomeServe to offer any optional PremierHeatTM Plus plan in your
area at an affordable rate. For just $X.XX per month you can have essential protection. Plus, new customers
save 50% off the regular price of these repair plans for their first year.
Benefits include no deductible and eligible customers receive <<up to $X,XXX <<annually with multiple
service calls/per service call with multiple calls annually>> for covered repairs up to your benefit amount. As
you probably already have basic homeowners insurance coverage, you will want to make sure all the critical
functions in your home, like your natural gas heating system, continue to run smoothly.
Take action to help protect your home and finances from unexpected heating system emergencies.
All plans include water heater coverage at no extra cost.
E-Z PAY (SEE BACK OF LETTER): I authorize HomeServe to use account information from the enclosed check to make electronic fund transfers to automatically
initiate debits to my bank account at the frequency and in the amounts specified in the Payment Schedule<<, plus any applicable taxes,>> in connection with
my payments for <<Product_Name>>. I understand the enclosed check itself will not be deposited but rather used for account information. I understand that,
regardless of the payment frequency I select, my optional coverage is based on an annual contract and will be automatically renewed annually on the same
payment terms I selected at the then-current renewal price <<(currently $X.XX per month<<, plus any applicable taxes>>)>>. I have the option to cancel this
contract at any time without additional cost to me by calling 1-XXX-XXX-XXXX. I confirm that I am the homeowner and have read the information in this package,
understand there are limitations and exclusions, and meet the eligibility requirements for this coverage.
PHONE E-MAIL
CHOOSE YOUR PAYMENT FREQUENCY
Includes 50% Off the Renewal Price for
our First Year Of Coverage
Annual Monthly
$XXX.XX $XXX.XX $XX.XX $XX.XX
$XXX.XX $XXX.XX $XX.XX $XX.XX
$XXX.XX $XXX.XX $XX.XX $XX.XX
CHOOSE THE PLAN THAT’S RIGHT FOR YOU.
Remember, All heating plans include water heater coverage.
<<Prices include applicable sales tax. Additional local tax may apply.>>
PAYMENT SCHEDULE
PremierHeat™ Plan - Parts and labor coverage. Mailcode-xxxx
PremierHeat PLUS™ Plan - Parts and labor coverage, PLUS one annual tune-up
for your heating system. Mailcode-xxxx
PremierHeat Cool™ PLUS Plan - Parts and labor coverage for your A/C system, heating
system and water heater, PLUS one annual A/C and heating tune-up. Mailcode-xxxx
Sample A. Sample Serv_Address1 Serv_Address2 Serv_City, ST Zip
Byprovidingmye-mailaddress,IrequestthatIbee-mailedmycurrentandfutureagreementsandanyrelateddocuments,
andIacknowledgethatIcanaccessthesedocuments.Icanchangemypreferencesorrequestpapercopiesonlineorby
calling HomeServe. The phone number and e-mail address provided below are good ways to reach me.
Please correct name and address information below, if necessary, before submitting.
Flat size: 8.5” x 14”
Finished Size: 8.5” x 3.5”
Fold: Folds at 7”, then 3.5”
Color: 1/1; K / K
Finishing: 1 horiz perf + fold to final size
PC/JM
fold
14”
long
folds
at
5.5”
folds
at
5.5”
folds
in
half
11”
8.5”
fold @ 10.5”
Printed perf
Printed perf
Window
4.5”w x 1.5”h
Window placement
.375”L x 2.75” from fold
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6. X4632_FH
What am I responsible for?
As a homeowner, you are responsible for the exterior water service
line on your property.
Does my homeowners insurance cover this?
Most basic homeowners insurance policies do not cover repair
or replacement due to normal wear and tear of the exterior water
service line.
Who is eligible for coverage?
An owner of both a residential home permanently secured to the
ground and the land it is located on may be eligible for coverage.
Recreational vehicles or homes on wheels and properties used for
commercial purposes are not eligible for coverage. Your property is
not eligible if you are aware of any pre-existing conditions, defects or
deficiencies with your exterior water service line prior to enrollment.
If you live in a development community with a condominium,
co-op or homeowners association, your exterior water service line
may not be an individual homeowner’s responsibility, so please
check with your association before accepting this coverage.
What should I know about this coverage?
What’s covered: Coverage provides, up to the benefit amount, for
the covered cost to repair or replace a leaking, low pressure or
permanently blocked exterior water service line, for which you have
sole responsibility, from your property boundary or external wall of
your well casing to the external wall of your home, that is damaged
due to normal wear and tear, not accident or negligence.
Not covered: Repair to any water line that branches off the main
water service line, thawing of frozen pipes, and damage from
accidents, negligence or otherwise caused by you, others or
unusual circumstances. Additional exclusions apply. To see full
Terms and Conditions with complete coverage and exclusion
details prior to enrolling call 1-XXX-XXX-XXXX or go to
www.LWCWaterPlans4.com.
When can I make a service call?
Your plan starts the day your form is processed, and there is an initial
30-day waiting period before you can make a service call, giving
you 11 months of coverage during the first year. Upon renewal/
reactivation (if applicable), you will not be subject to a waiting period.
What is the cancellation policy?
You may cancel within 30 days of your start date for a full refund
(or less any claims paid if cancelled at any time after renewal/
reactivation, where applicable). Cancellations after the first 30
days will be effective at the end of the then-current billing month,
and you will be entitled to a pro-rata refund less any claims paid
(where applicable). You may also contact HomeServe to cancel if
you find your utility or municipality provides similar coverage to you
at no charge, and you will receive a refund less any claims paid
(where applicable).
What is the term of my service agreement?
Your coverage is based on an annual contract and is billed on a
monthly basis through your utility bill. Your service agreement will be
automatically renewed annually at the then-current renewal price.
What quality of repair can I expect?
Local, licensed and insured plumbers perform covered repairs,
which are guaranteed against defects in materials and workmanship
for one year.
Who is HomeServe?
HomeServe is an independent company, separate from Louisville
Water Company, providing emergency home repair services and
protection solutions to homeowners across the U.S. If you would
prefer not to receive solicitations from HomeServe, please call
1-XXX-XXX-XXXX.
Frequently Asked Questions And Answers
FPO
Mailcode
M_PR per month
Q_PR per quarter
A_PR per year
Prices include applicable state tax. Additional local tax may apply.
I authorize HomeServe to charge my first and all future payments, plus
any applicable taxes, for Product_Name_XXXXXXXXXXXXX to my
credit/debit card at the frequency specified. I understand that, regardless of
the payment frequency I select, my optional coverage is based on an annual
contract and will be automatically renewed annually on the same payment terms
I selected at the then-current renewal price (currently $X.XX per month,
plus any applicable taxes). I have the option to cancel this contract at any
time without additional cost to me by calling 1-XXX-XXX-XXXX. I confirm that I
am the homeowner and have read the information in this package, understand
there are limitations and exclusions, and meet the eligibility requirements for
this coverage.
CARD NUMBER:
EXPIRATION DATE:
Please be sure to sign and date your check or money order in the
amount of A_PR, which includes applicable taxes, for
this coverage.
PLEASE MAKE PAYABLE TO HOMESERVE
I have enclosed my check or money order for my payment of A_PR,
which includes applicable taxes, for optional Product_Name_
XXXXXXXXXXXXX. I confirm that I am the homeowner and have read the
information in this package, understand there are limitations and exclusions, and
meet the eligibility requirements for this coverage.
VISA MASTERCARD DISCOVER AMERICAN EXPRESS
SIGNATURE(required)
SIGNATURE(required)
CREDIT/DEBIT CARD
ONE-TIME CHECK OR MONEY ORDER
MatchbackID Mailcode
fold
14”
long
folds
at
5.5”
folds
at
5.5”
folds
in
half
11”
8.5”
fold @ 10.5”
Printed perf
Printed perf
.25”
.25”
.375”
.375”
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7. ✓
Heating System Tune-Up and Water Heater Coverage Included
✓
✓
PremierHeatSM
PLUS Plan from HomeServe
The 2021-2022 Heating Service Plan — 50% Off for the first year
of optional coverage for eligible customers
Pay just $XX.XX a month (50% OFF the renewal price for your first year)
Enjoy unlimited benefit amount including parts and labor
No deductible, plus no bills for covered repairs up to the benefit limit
For Serv_Address1xxxxxx
Flat Size: 3.75” high x 8.5” wide
Ink: Color: 2/5 - K, PMS 286U / K, PMS 286U
Stock: 60# WHITE uncoated text
3.75”
8.5” wide

8. $
0
‡
Heating system repairs can be expensive, especially during peak heating
season. Protect your home heating system with a PremierHeat℠ plan.
Typical repair costs without a PremierHeat℠ plan
• REPLACE FAN/LIMIT CONTROL SWITCH...................................... $301‡
• REPAIR GAS VALVE.................................................................................... $424‡
• REPLACE BLOWER MOTOR AND WHEEL..................................... $677‡
• REPLACE CIRCULATOR PUMP............................................................. $XXX‡
• REPLACE INDUCED DRAFT MOTOR................................................. $XXX‡
With a PremierHeat℠ Plan
‡
National average repair costs as of June 2020. No charge for covered repairs up to your annual/service call benefit amount.
Heating System Tune-Up and Water Heater Coverage Included
3.75”
8.5” wide