XR (VR/AR/MR) technology is currently moving into the deployment phase in the enterprise. Leading companies have uncovered massive benefits using XR tech in various functions such as product development, maintenance and sales.

1. State of XR in
the Enterprise
2019
Kari Peltola
CEO, Leonidas Oy
2018-01-08

2. Kari Peltola
CEO, Leonidas &
Chairman, VR Finland
Kari is the CEO of Leonidas, the leading Finnish
XR company. He is also the founder of VR
Finland association which develops and
supports the Finnish XR ecosystem.
Twitter & Medium - @kapelto
LinkedIn - www.linkedin.com/in/karipeltola
Email - kari.peltola@leonidasoy.fi
Leonidas Oy - www.leonidasoy.fi
Intro - Author

3. Contents
1. Industry Perspective
2. Case Studies and Results
3. Recommendations
4. What’s Around the Corner

4. Industry Perspective

5. Entering the Deployment Phase

6. Top Identified Use Cases

7. Top Benefits Companies Seek

8. Case Studies and Results

9. 1. Product Development
2. Sales & Marketing
3. Assembly
4. Maintenance
5. Training

10. Product Development

11. Accelerated Product Development
Speed in product
development
10X
● From 5-7 years to less
than 6 months
● Rapid feedback cycle
● Less need for physical
prototypes

12. Interface between
development and
production
AUDI
● Multi-user holodeck to
review car design
● Interface between
development and
production
● Faster decision making
Accelerated Product Development
Reduce time to
market & R&D cost
15%
● Significant reductions
observed in time to
market and R&D costs
● Simultaneously
achieving gains in
product performance
Replacing physical
prototypes to gain
speed
BAE
● Applied in many areas
● E.g. Astute class
submarine design
Speed in product
development
10X
● From 5-7 years to less
than 6 months
● Rapid feedback cycle
● Less need for physical
prototypes

13. Using VR to
Accelerate
R&D

14. Sales & Marketing

15. Immersive and Engaging Experience
VR Showrooms
worldwide
1000
● Let’s customers explore
their digitally
configured car
● High level visual quality
and scalability due
optimisation
Picture credit Audi

16. Immersive and Engaging Experience
Drive engagement
using immersive
tech
ENGAGING
● Experience products
like VSR 700 Drone
helicopter or
Bartholomeo platform
on ISS
Drive tangible
business results
EFFECTIVE
● Winner of 2017 B2B
marketing awards
● A 23% increase in
bookings for the
training service
VR in Showrooms in
Asia and Middle
East
UNIQUE
● Provide customers
unique product views
and enhanced product
information
VR Showrooms
worldwide
1000
● Let’s customers explore
their digitally
configured car
● High level visual quality
and scalability due
optimisation

17. Assembly

18. XR Goals in Assembly
Recall of Work Instructions
Changing from training on paper and 2D
media to 3D and immersive learning
enables better retention of information.
Reduction of Training
Requirements
As information is in a form that is easier to
absorb and remember, training time is
shortened and part of the training can be
done during the task itself. Transfer of “Tribal
Knowledge”
AR and VR enable better and more flexible
transfer of silent knowledge that
experienced employees have. mauris.
Reduction in Assembly
Errors
Better task understanding drives the
reduction in errors.
Reduction in Assembly
Time
Better training and better
guidance/training happening during the
task enables faster task completion.
05
01
02 03
04Decreased
Cost
&
Increased First
Time Quality

19. Increased Productivity
Faster Assembly
25%
● Electrical wiring and
wing assembly
● Integrated end-to-end
solution using Hololens
and Less Defects
Less Defects
70%
● First time inspection
defect rate dropped 60-
70%
Picture credit Boeing

20. Example: Boeing BARK Wire Install

21. Increased Productivity in Assembly
Reduction in
assembly time
25%
● Electrical wiring and
wing assembly
● Integrated end-to-end
solution using Hololens
Reduction in
production time
25%
● Low volume, complex
assemblies
Overall productivity
improvement
46%
● Satellite manufacturing
use case
● Overall productivity
improvement 42-46%
Reduction in
assembly time
50%
● Cut assembly time in
half using step-by-step
AR instructions

22. Maintenance

23. Reduced Resolution Time
Reduced service time
40%
● Deployment ongoing to
200 dealerships in USA
● ODG glasses, Atheer
software
Picture credit Porche

24. Improved Maintenance Operations
Reduced service time
40%
● Deployment ongoing to
200 dealerships in USA
● ODG glasses, Atheer
software
Reduction in
resolution time
25%
● Increase efficiency of
expert technical
support and reduce
customer downtime
● Reduction in resolution
time 25 %
Reduction in
downtime
50%
● Problem - factory losing
expertise as people are
retiring
● Remote AR solution
helping share remaining
experience
Time savings
75%
● Problem - limited
number of expert front-
line technicians
● Remote AR solution
resulted in 25-75% time
savings

25. Training

26. Retention of
information
Better
● Better retention of
information
● Better test results
● Scaling to 5 countries in
2018
Engaging and Effective Training

27. Engaging and Effective Training
Reduced training
time
60%
● Present information in
clear and compelling
way
● Training time for
technicians reduced
from 5 days to 2 days
Information
retention
Better
● Better retention of
information
● Better test results
● Scaling to 5 countries in
2018
Faster training
40%
● 30-40 % faster training
(BAE Systems case)
Faster training
67%
● Pilot training time from
1 year to 4 months
● Simulator equipment
cost reduction from
$4,5M to $300k

28. Recommendations

29. Think Digital
Twin
Build digital twin capabilities that
enable leveraging the XR tech.
XR will be integrated to core
processes from R&D to
Maintenance.

30. Prototype
Fast
Prototype to uncover business
value at the intersection of
1) use case,
2) organisational capability and
3) technological maturity.

31. Build Backend
to Scale
Integrations, APIs and supporting
backend systems will enable
effective scaling of XR.

32. What’s Around The Corner

33. Standalone VR
Oculus Quest
$399
Spring 2019.

34. Hololens 2
Rumors are promising but we
shall see.
Expected in 2019.
?

35. Eye-tracking
and Foveated
Rendering
Vive Pro Eye
Launch in Q2 2019.

36. Human-Eye
Resolution
Enables a wide variety of
special use cases.
Varjo HMD
Coming in 2019.

37. Indoor
Location and
AR Cloud
Getting rid of markers and
building digital layers to the
world.
Image Credit : Lockheed Martin

38. Thank you!
Twitter & Medium - @kapelto
LinkedIn - www.linkedin.com/in/karipeltola
Email - kari.peltola@leonidasoy.fi
Leonidas Oy - www.leonidasoy.fi