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DR Congo Green Coffee Marketing
1. Green Coffee Markets
in the
Democratic Republic of Congo
by
Kambale Kisumba Kamungele
Justin, Caroline, Enrico and Diego
An Production
2. Contents
• Country Profile
• Coffee Industry
• Production
• Consumption
• Supply Chain
• Future Outlook
• Market Analysis
• Environmental Impact Source: www.justfoodnow.com
3. Why DR Congo?
• Climate
• Temperature
• Land / soil
• Hydrography
• Rainforest
• Mixed Production
• Arabica
• Robusta
D.R.C.
Kinshas
a
4. Country Profile
• Population : 79,375,136
• Area : 2’344’858 Km2 (1/3 of USA)
• GDP: $63.27 billion
• GDP Growth: 8.4%
• Referred to as:
• “D.R.C.” or “Congo-Kinshasa”
D.R.C.
5. Profile of Coffee Industry
• Began in 1898
• Produces Arabica and Robusta
• Dry and Wet Processing
• Harvest Period: October-
September
• Ports of Evacuation:
• Matadi & Boma, DRC
• Mombasa, Kenya
• Dar-es-Salaam, Tanazania
D.R.C.
Matadi & Boma
Dar-es-Salaam
Mombasa
6. Production Methods Production by Province in 2010
(as % of total production)
FARM:
• Mostly Manual Labor done by Small
Scale Farms.
• Very Few organized plantations
POST-HARVEST:
• Sun Drying Method is used for
ROBUSTA
• ARABICA is Washed or Semi-Washed
PROCESSING :
• Conventional Full-Equipped Processing
Plants
(Sorting/Homogenizing/Grading)
Source: ONC
7. Production
• 43% Arable Land
• Robusta
• Primarily in the Northeast
and Southwest Lowlands
• Petit Kwilu
• Arabica
• Higher elevations areas to
the East
• Blue Mountain, Bourbon,
Rumangabo
Production by Species
(approximate locations)
Robusta
(72%)
Arabica
(28%)
Petit Kwilu
(Robusta)
Source: Ministry of Land Affairs
Sources: ONC
USDA
8. Domestic Consumption
• DR Congo is mostly a tea-
drinking country
• Most consumption is instant
coffee imported from Cote
d’Ivoire, Kenya, Uganda, and
India
• Best coffee is exported and lower
quality grades are roasted locally
• Limited number of cafés in urban
centers, mostly for the
expatriate consumers
• In the Eastern Arabica growing
region, there is new trend of
local coffee consumption (ex.
Café Kivu)
www. joeypro.com
9. The Trouble with Data in the DRC
0
10000
20000
30000
40000
50000
60000
70000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Comparing Data Sources
(Annual Coffee Production in DRC)
USDA ONC Average
10. Smuggling
• Smuggling is a MAJOR issue in the
DRC
• 70%+ of coffee production is
smuggled across the borders
• Over $80 million in 2015
• Or 0.13% of GDP
D.R.C.
Source: ONC
11. upply Chain
Farmers
Dry Processing Wet Processing
Fully Washed
Traditional
Intermediaries
Processing Mills
-
Exporters
Green Coffee
Market
International
Domestic
Regional
Smuggling
12.
13.
14. Future Outlook
• Increasing Demand for Specialty
Coffee
• Arabica/Robusta Producer
• Robust potential for development
• Relations with International
Organizations
• Capacity-building for local actors to
access international funds
• Access to major markets and players
• Strengthening of the Supply Chain
Source: Starbucks
15. Market Analysis
Opportunities
- Increasing Global
Coffee Consumption
- Business Climate
Improvement Policy
- Niche Market
Development
(Specialty Kivu
Arabica & Washed
Petit Kwilu Robusta)
- Local Consumption
- Global Climate
Change
Threats
- Aging of plantations
& Farming
Population
- Political Instability
- Hyper-taxation &
Administrative
Hassle
- Pest & Diseases
- Smuggling into
neighboring
countries
Mitigations
- Improve
International
perception through
better governance
- Cross-border
partnerships
- Associate with
networks of
businesswomen
- Promote specialty
coffee industry
- Create wealth and
jobs in rural areas
16. Environmental Impact
• Carbon Footprint of production:
• Extensive system with minimum inputs and low yields
• Mixed farming / intercropping
• Some improved planting materials
• Limited to no use of chemicals:
• Pesticides
• Fungicides
• Preservatives
• Per capita CO2: 0.1 metric tons
• Compared to Italy at 6.7 metric tons
www.worldbank.org, 2011
Intercropping
Source: Musarama.org
17. Climate Change
• Changes in rainfall
• More intense and destructive
rainfall
• Longer dry season
• Increased temperature
• Environmental degradation
• Increased risk of disease
• Cassava Mosaic Virus
• Lack of information is a critical
barrier
Low
Medium
High
Climatic Risk to the Biome
(Projections for 2071-2100)
Source: IPCC