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Green Coffee Markets
in the
Democratic Republic of Congo
by
Kambale Kisumba Kamungele
Justin, Caroline, Enrico and Diego
An Production
Contents
• Country Profile
• Coffee Industry
• Production
• Consumption
• Supply Chain
• Future Outlook
• Market Analysis
• Environmental Impact Source: www.justfoodnow.com
Why DR Congo?
• Climate
• Temperature
• Land / soil
• Hydrography
• Rainforest
• Mixed Production
• Arabica
• Robusta
D.R.C.
Kinshas
a
Country Profile
• Population : 79,375,136
• Area : 2’344’858 Km2 (1/3 of USA)
• GDP: $63.27 billion
• GDP Growth: 8.4%
• Referred to as:
• “D.R.C.” or “Congo-Kinshasa”
D.R.C.
Profile of Coffee Industry
• Began in 1898
• Produces Arabica and Robusta
• Dry and Wet Processing
• Harvest Period: October-
September
• Ports of Evacuation:
• Matadi & Boma, DRC
• Mombasa, Kenya
• Dar-es-Salaam, Tanazania
D.R.C.
Matadi & Boma
Dar-es-Salaam
Mombasa
Production Methods Production by Province in 2010
(as % of total production)
FARM:
• Mostly Manual Labor done by Small
Scale Farms.
• Very Few organized plantations
POST-HARVEST:
• Sun Drying Method is used for
ROBUSTA
• ARABICA is Washed or Semi-Washed
PROCESSING :
• Conventional Full-Equipped Processing
Plants
(Sorting/Homogenizing/Grading)
Source: ONC
Production
• 43% Arable Land
• Robusta
• Primarily in the Northeast
and Southwest Lowlands
• Petit Kwilu
• Arabica
• Higher elevations areas to
the East
• Blue Mountain, Bourbon,
Rumangabo
Production by Species
(approximate locations)
Robusta
(72%)
Arabica
(28%)
Petit Kwilu
(Robusta)
Source: Ministry of Land Affairs
Sources: ONC
USDA
Domestic Consumption
• DR Congo is mostly a tea-
drinking country
• Most consumption is instant
coffee imported from Cote
d’Ivoire, Kenya, Uganda, and
India
• Best coffee is exported and lower
quality grades are roasted locally
• Limited number of cafés in urban
centers, mostly for the
expatriate consumers
• In the Eastern Arabica growing
region, there is new trend of
local coffee consumption (ex.
Café Kivu)
www. joeypro.com
The Trouble with Data in the DRC
0
10000
20000
30000
40000
50000
60000
70000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Comparing Data Sources
(Annual Coffee Production in DRC)
USDA ONC Average
Smuggling
• Smuggling is a MAJOR issue in the
DRC
• 70%+ of coffee production is
smuggled across the borders
• Over $80 million in 2015
• Or 0.13% of GDP
D.R.C.
Source: ONC
upply Chain
Farmers
Dry Processing Wet Processing
Fully Washed
Traditional
Intermediaries
Processing Mills
-
Exporters
Green Coffee
Market
International
Domestic
Regional
Smuggling
Future Outlook
• Increasing Demand for Specialty
Coffee
• Arabica/Robusta Producer
• Robust potential for development
• Relations with International
Organizations
• Capacity-building for local actors to
access international funds
• Access to major markets and players
• Strengthening of the Supply Chain
Source: Starbucks
Market Analysis
Opportunities
- Increasing Global
Coffee Consumption
- Business Climate
Improvement Policy
- Niche Market
Development
(Specialty Kivu
Arabica & Washed
Petit Kwilu Robusta)
- Local Consumption
- Global Climate
Change
Threats
- Aging of plantations
& Farming
Population
- Political Instability
- Hyper-taxation &
Administrative
Hassle
- Pest & Diseases
- Smuggling into
neighboring
countries
Mitigations
- Improve
International
perception through
better governance
- Cross-border
partnerships
- Associate with
networks of
businesswomen
- Promote specialty
coffee industry
- Create wealth and
jobs in rural areas
Environmental Impact
• Carbon Footprint of production:
• Extensive system with minimum inputs and low yields
• Mixed farming / intercropping
• Some improved planting materials
• Limited to no use of chemicals:
• Pesticides
• Fungicides
• Preservatives
• Per capita CO2: 0.1 metric tons
• Compared to Italy at 6.7 metric tons
www.worldbank.org, 2011
Intercropping
Source: Musarama.org
Climate Change
• Changes in rainfall
• More intense and destructive
rainfall
• Longer dry season
• Increased temperature
• Environmental degradation
• Increased risk of disease
• Cassava Mosaic Virus
• Lack of information is a critical
barrier
Low
Medium
High
Climatic Risk to the Biome
(Projections for 2071-2100)
Source: IPCC
Viva la Robusta!

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DR Congo Green Coffee Marketing

  • 1. Green Coffee Markets in the Democratic Republic of Congo by Kambale Kisumba Kamungele Justin, Caroline, Enrico and Diego An Production
  • 2. Contents • Country Profile • Coffee Industry • Production • Consumption • Supply Chain • Future Outlook • Market Analysis • Environmental Impact Source: www.justfoodnow.com
  • 3. Why DR Congo? • Climate • Temperature • Land / soil • Hydrography • Rainforest • Mixed Production • Arabica • Robusta D.R.C. Kinshas a
  • 4. Country Profile • Population : 79,375,136 • Area : 2’344’858 Km2 (1/3 of USA) • GDP: $63.27 billion • GDP Growth: 8.4% • Referred to as: • “D.R.C.” or “Congo-Kinshasa” D.R.C.
  • 5. Profile of Coffee Industry • Began in 1898 • Produces Arabica and Robusta • Dry and Wet Processing • Harvest Period: October- September • Ports of Evacuation: • Matadi & Boma, DRC • Mombasa, Kenya • Dar-es-Salaam, Tanazania D.R.C. Matadi & Boma Dar-es-Salaam Mombasa
  • 6. Production Methods Production by Province in 2010 (as % of total production) FARM: • Mostly Manual Labor done by Small Scale Farms. • Very Few organized plantations POST-HARVEST: • Sun Drying Method is used for ROBUSTA • ARABICA is Washed or Semi-Washed PROCESSING : • Conventional Full-Equipped Processing Plants (Sorting/Homogenizing/Grading) Source: ONC
  • 7. Production • 43% Arable Land • Robusta • Primarily in the Northeast and Southwest Lowlands • Petit Kwilu • Arabica • Higher elevations areas to the East • Blue Mountain, Bourbon, Rumangabo Production by Species (approximate locations) Robusta (72%) Arabica (28%) Petit Kwilu (Robusta) Source: Ministry of Land Affairs Sources: ONC USDA
  • 8. Domestic Consumption • DR Congo is mostly a tea- drinking country • Most consumption is instant coffee imported from Cote d’Ivoire, Kenya, Uganda, and India • Best coffee is exported and lower quality grades are roasted locally • Limited number of cafés in urban centers, mostly for the expatriate consumers • In the Eastern Arabica growing region, there is new trend of local coffee consumption (ex. Café Kivu) www. joeypro.com
  • 9. The Trouble with Data in the DRC 0 10000 20000 30000 40000 50000 60000 70000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Comparing Data Sources (Annual Coffee Production in DRC) USDA ONC Average
  • 10. Smuggling • Smuggling is a MAJOR issue in the DRC • 70%+ of coffee production is smuggled across the borders • Over $80 million in 2015 • Or 0.13% of GDP D.R.C. Source: ONC
  • 11. upply Chain Farmers Dry Processing Wet Processing Fully Washed Traditional Intermediaries Processing Mills - Exporters Green Coffee Market International Domestic Regional Smuggling
  • 12.
  • 13.
  • 14. Future Outlook • Increasing Demand for Specialty Coffee • Arabica/Robusta Producer • Robust potential for development • Relations with International Organizations • Capacity-building for local actors to access international funds • Access to major markets and players • Strengthening of the Supply Chain Source: Starbucks
  • 15. Market Analysis Opportunities - Increasing Global Coffee Consumption - Business Climate Improvement Policy - Niche Market Development (Specialty Kivu Arabica & Washed Petit Kwilu Robusta) - Local Consumption - Global Climate Change Threats - Aging of plantations & Farming Population - Political Instability - Hyper-taxation & Administrative Hassle - Pest & Diseases - Smuggling into neighboring countries Mitigations - Improve International perception through better governance - Cross-border partnerships - Associate with networks of businesswomen - Promote specialty coffee industry - Create wealth and jobs in rural areas
  • 16. Environmental Impact • Carbon Footprint of production: • Extensive system with minimum inputs and low yields • Mixed farming / intercropping • Some improved planting materials • Limited to no use of chemicals: • Pesticides • Fungicides • Preservatives • Per capita CO2: 0.1 metric tons • Compared to Italy at 6.7 metric tons www.worldbank.org, 2011 Intercropping Source: Musarama.org
  • 17. Climate Change • Changes in rainfall • More intense and destructive rainfall • Longer dry season • Increased temperature • Environmental degradation • Increased risk of disease • Cassava Mosaic Virus • Lack of information is a critical barrier Low Medium High Climatic Risk to the Biome (Projections for 2071-2100) Source: IPCC