2. Introduction of IKEA
• IKEA is a Swedish company registered in the
Netherlands that designs and sells ready-toassemble furniture, appliances, and home
accessories. As of January 2008, the company is
the world's largest furniture retailer.
• Headquarters: Delft, Netherlands
• Founder: Ingvar Kamprad
• Founded: 1943, Älmhult Municipality, Sweden
• CEO: Peter Agnefjäll
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10. Business Philosophy
emerges
• Build long-standing partnerships
• Buy unused production capacity, not
products
• IKEA directly involved in production
abroad
• Retail expands
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16. Ikea’s Challenges in India
• Competitors with very low price
• Low home and gardens expenditure.
US- $2000
China- $300
India- $50
• Scendinavia design too plain
• No brand awerness
