1. KAIZO ADVOCACY INDEX 2011

3. KAI Score (%) Winter 2011 KAI Score (%) Summer 2010 Rank Increase/ decrease Supermarkets: Sector Average: 20 30 Waitrose 48 52 - Sainsbury’s 28 20 ↑ Morrisons 23 44 ↓ Asda 11 38 ↓ Tesco -8 -4 - Airlines: Sector Average: 10 16 Virgin Atlantic 31 10 - easyJet 4 -4 - BMI -16 -16 ↑ British Airways -20 -14 ↓ Ryanair -51 -56 - Mobile: Sector Average: 3 3 Vodafone 7 12 - O2 5 3 ↑ 3 Mobile 5 6 - T-Mobile -11 2 ↓ Orange -11 -10 - Cereals: Sector Average: 24 Weetabix 37 - - Kellogg’s Corn Flakes 29 - - Shredded Wheat 26 - - Special K 16 - - Shreddies 13 - - PC Manufacturers: Sector Average: 26 Lenovo 32 - - HP 27 - - Acer 26 - - Dell 23 - - Asus 20 - -

5. Supermarket sector

6. Airline sector

7. Mobile sector

8. Cereal sector

9. Computer Manufacturer sector

10. For a full report please visit http://www.kaizo.net/newsroom/kaizo/kaizo-advocacy-index-winter-2011/