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1. Search Engine Marketing

2. As part of your overall Internet marketing strategy, it is
important to devote resources to search engine marketing.
This component of your marketing mix has become
increasingly critical due to the importance that search
engines and directories play in how prospects access
information. Search engines have the advantage of driving
highly qualified traffic due to the self-selection process
initiated by the searcher in choosing their search query.

3. Research shows that there are more than 8 hundred
million people in the world have the habit to access
Internet. 86% of them tend to locate information via
search engines. In addition, research shows that most
people will only look at 2 to 3 pages of search results, so
your ranking among the results is becoming increasingly
important.

4. When developing your search engine strategy you need to
understand how search engines work, how they are
different from directories, and how to maximize their
effectiveness in making sure that your business gets as
much exposure as your budget allows.

6. If your site has not been developed with search engines in
mind, you could have difficulty in having your content
properly indexed. Search engines also determine relative
rankings of results based on certain algorithms that
include factors like link popularity, site traffic, site content,
etc.

8. Please visit:
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087
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