Digital Story - Structure, Costs, and Competition

2. Market Structure

3. Rob Walton Consultant with
Indiana Wesleyan University

5. Although Ford Motor Company is having issues
with money, it is still an oligopoly. Ford can still
affect the market with their automobiles. The
world market still waits to see what we are going
to do with our products. Potential automobile
manufacturers trying to get into the market still
wish they could have the kind of success we have
had in our long history.

6. Opportunity Cost

7. In order to better understand
opportunity cost please watch the
following video.

9. Opportunity cost from the video.
1. In the video above, Ford must weigh the cost between laying off people and
redistributing that money into other facilities that could potentially make more
money for the company.
2. Another scenario could be the money paid to the white-collar workers that
were layoff could go into paying blue-collar workers to work overtime to produce
more products.
3. Money from the white-collar workers could go toward hiring more blue-collar
workers.
4. Money from the white-collar workers could also go toward buying more
machinery to produce more products.

10. The Competition

11. TOYOTA MOTOR CORPORATION

12. Volkswagen

13. Tesla

14. Daimler

15. General Motors Company

16. Honda Motor

17. There is a lot of competition in this industry. But
Ford has the experience and the knowledge to
make a huge come back. We have to keep our eyes
on the prize and focus on getting better. If we work
as a team, there is nothing that can stop us from
being the best automobile manufacturer in the
world again!