Porsche - Brand story | Brand elements
•
1 like•1,195 views
Brand identity|Brand elements A brand story that turns into the mission of the Porsche family.
Recommended
More Related Content
What's hot
What's hot (20)
Recently uploaded
Recently uploaded (20)
Porsche - Brand story | Brand elements
- 1. KAAVYANJALI PRASAD MFM – 3 BRAND STORY AND ELEMENTS
- 3. "It was," as Ferry Porsche told this writer some forty years ago, "only to do something." The big, fast cars to which he was accustomed had been confiscated during the war and he set about supercharging the Volkswagen cabriolet that was now his daily ride. "I saw that if you have enough power in a small car, it is nicer to drive than if you have a big car which is also overpowered. And it is more fun. On this basic idea we started the first Porsche prototype. To make the car lighter, to have an engine with more horsepower: that was the first two-seater that we made in Carinthia."
- 4. As it emerged from the workshops at Gmünd, Austria, the mid-engined roadster was the realization of Ferry Porsche’s “dream car.” Though constructed chiefly of Volkswagen parts, it marked the birth of the Porsche brand. The sleek silver roadster, sitting in the courtyard of its birthplace on June 8, 1948, was a miracle of human ingenuity and determination.
- 6. Black rampant horse A black horse headlong, an expression of forward putting power and an origin of the city note. Family name The Porsche word as the overarching inscription, the top over the whole logo, as it were, adds the highly effective picture. Black and red stripes and antlers are symbols of the German region of Baden- Württemberg The inscription «Stuttgart» reminded that native Stuttgart brand was created as a horse farm in 1950 The logo was adopted in 1952, when the brand came to the US market, for better recognition. Previously just the inscription «Porsche» was on the hoods of the cars. Word “Porsche” uses extended lettering, while letters in “Stuttgart” are raised and appear on a recessed background.
Editor's Notes
- Where does Porsche come from? Porsche was made in Germany in 1887 when the company was made the 2 owners were captured in world war 2 for selling the vw beetle to Hitler and working with him to make it and they were mistaken for a terrorist group which was sorted out later in the earily 1990's Why was Porsche created? Porsche was created in 1948 By: Ferdinand Porsche because he could not find the car of his choice........
- Porsche India is a division of Volkswagen Group Sales India Private Limited, with its headquarters in Mumbai. We are the sole importers for Porsche’s range of sport luxury cars – including the iconic 911, Boxster, Cayman, Macan, Cayenne and Panamera
- The very first Porsche, a hand-built aluminum prototype, was completed on June 8, 1948. The history of Porsche automobiles goes back much farther, however. We have to look all the way back to 1900, and that's when Dr. Ferdinand Porsche introduced his first design, a Lohner-Porsche.
- Porsche is the surname of the founder of the company - Dr Ferdinand Porsche. He was of Austria-Hungarian birth. Where is Porsche from? Porsche was founded in 1931 by a German engineer, Ferdinand Porsche... It is s German company, which is now owned by Ferdinand's family. Porsche logo appeared more than 20 years after the company was registered. The first car to have Porsche symbol was 356 Pre-A.
- http://www.car-brand-names.com/porsche-logo/