![DlxL8.[F.r.e.e] International
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LwE0S.[B.e.s.t] International Business: Competing in the Global Marketplace
- 3. Book details Author : Alain Verbeke Pages : 611 pages Publisher : Cambridge University Press 2013-03-07 Language : English ISBN-10 : 1107683092 ISBN-13 : 9781107683099
- 4. Synopsis book Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases., Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including management takeaways , key lessons that can be applied to MNEs and a wide range of online resources.
- 5. DlxL8.[F.r.e.e] International Business Strategy K.I.N.D.L.E International Business Strategy Book details Author : Alain Verbekeq Pages : 611 pagesq Publisher : Cambridge University Press 2013-03-07 q Language : Englishq ISBN-10 : 1107683092q ISBN-13 : 9781107683099q Book Synopsis Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases., Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including management takeaways , key lessons that can be applied to MNEs and a wide range of online resources.