analyses of dsp

1. Conventions- Thebig image is used as direct
address for enticement to the reader.
- The quote “I lovebeing recognised in the
street” his opinion gives insight to his
personality which people can identify with
(Maslow’s theory belonging).
- Instead of his name in big bold letters
there is another quote “my dinosaur life” to
stand out from other artists and to confuse,
shock, grip the audience’s attention to read
for understanding and curiosity purpose.
- The stand roughly describes the artist
mentioned. The introduction prepares the
reader who could havebeen confused when
reading the article if not introduced.
Text-Drop Caps areused so the reader
knows whereto startreading from.
Text is divided in three columns so it looks
organised.
-The Imageprops (dinosaur and scratch) and
artists pose relates to the text.
Audience-Targetaudienceof Kerrang!is roughly 16-25.
Because of this Mark Hoppus (theartist being reviewed) who
is 44 years old had to appear much younger by using
stereotypical teenagers’ rock fans- black clothes, old
tionship]). Conversestyletrainers, jewellery and untidy hair
(rebellious) His face looks like he is trapped like teenagers are
in teenage hood. This was done to appeal the target audience
(so they can relate to {use of gratification- personal
relationship})
There is a synergy fromthe colour scheme and theme;
The theme is carried through by image, context, fontdesign and link to
artist identity.
Colours- black to emphasisegenre, artist life occupation.
Orangeis to represents adventurewhich associates with dinosaur
(theme) to symbolizechildhood (reason for being easy to
accommodate to new home city).
Orangealso means general wellness which suggests himdecision to
startliving in London has been well satisfactory.

2. Conventions
The images give an insight to the
bands work given the reader
more appeal to read on the
thought of a welcoming band.
The instruments show how
professional. Thelack of direct
address (eyecontact) is not
unreasonableas it gives the idea
they are concentrated when
making music giving the idea of
quality music is created with
much meaning to.
The quote “Werebeing the best
MCR we can!” this quote is used
boldly instead of the band’s
name to drag the attention and
create a curiosity of who are
they. As there is an abbreviation
people are not expected to
know (MCR) drags the reader
read further of search for a
meaning. The definition is at the
stand right below the main
quote. People would for the
senseof knowledgeand feeling
of belonging when talking to
friends about something other
don’t know.
As soon as you start reading you
see a drop cap for reference.
Ithas two columns in small font,
a small amount of text.
By-lines are used in each picture to
indicate who is seen in each
picture. With quotations of their
opinion, it gives personal identity
information, fans would love it and
feels they are talking to us as they
say what is happening when the
picture was taken.
The colour scheme (black, red and white) are will stereotypical of
the genre, the colours introducethe genre as well as the
instruments and artists appearance.
The synergy of this double spread page is how they filtered all the
picture to blend all together as they are different sizes and very
different fromeach other making overallthe background black
with a few white details which links to white fontused on the
heading and text. This makes the red stand out even more.