2. INDIAN COMMUNICATION THEORIES
Indian and Ceylon Scholars, developed Indian Comm.
Theories
Indian Communication forms a part of Indian poetics
It can be traced to a period b/w Second Century B.C. and
First Century A. D. in Bharata (Sage).
It pivots the concept of ‘Sadharanikaran’.
Which quite close to Latin term ‘Communis’
3. INDIAN COMMUNICATION THEORIES
Through ‘Sahridayas’, Sadharanikaran can be
achieved.
It can be acquired through culture, adaptation and
learning.
Communication is an activity among ‘Sahridaya’
It denotes only about quality of mind or receptivity
But, not the positive or negativity in reception.
5. RASAS
Human psyche is composed of permanent moods
i.e. Sthai bhava
Harsh (Joy)
Karuna (Compassion)
Bhayanaka (Anger)
Shant (Peace)
Srungar (Love)
Rudra (Terror)
Bibhatsa (Disgust)
Adbhuta (Wonder)
Shaurya (Heroism)
6. INDIAN COMMUNICATION THEORIES
The sthai bhavas are also accompanied by secondary
moods
These moods are completely manifest the permanent
moods
Such as Nirveda (sadness) or glani (tiredness)
These are known as sancharis or vyabhichari bhavas
There are vibhavas and anubhavas
These emotions that units man and woman in live.
7. HINDU THEORY
Hindu Theory based on philosophical perspective.
It also believe in concept of individual in the universal
Based on view of "Virat Purush"
Dharma is the basic principle of the whole universe
It is existing eternally.
People believe ‘Dharma’ because it connects everyone.
8. BUDDHIST THEORY
Wilma Dissanayaka developed ‘Buddhist theory’
This concept lies at the principles that sum up of
Anitya or impermanence
Dukkha or suffering
Anatma or no-self
10. BARRIERS
We may find different barriers.
The barriers clubbed under common label-‘noise’
There may be several forms of barriers.
Physical barriers
Psychological barriers
Linguistic & Cultural barriers
Mechanical barriers
11. PHYSICAL BARRIERS
Four main distraction act as Phy.barriers
i. The Competing Stimulus (disturbance)
ii. Environmental Stress (temp., humidity)
iii. Subjective Stress (ill health, sleeplessness)
iv. Ignorance of the Medium (use of medium)
12. PSYCHOLOGICAL BARRIERS
Communication depends on the flexible nature
World made with rigid, inflexible and prejudiced
attitudes
Reactions and responses depend on the source’s attitude
Our fast experiences/ frames of references are also
influence.
Heredity too has a great influence
Reference group-we adopt as our own
(towards religion, politics, education and so on)
13. PSYCHOLOGICAL BARRIERS
Self Image- We retain only that information that is pleasant to us
Self image makes us always defend our point of view
Resistance to change- new ideas that don’t support our own
views
Defensiveness and Fear- We tend to rationalize the mistakes we
make
Fear is the most constricting of nervousness, anxiety and
tension (For e.g. Interviewee’s fear impacts his performance)
14. LINGUISTIC & CULTURAL
Language is the tool of an expression
It takes on another meaning and colour
Each language shapes the speakers
Language has not only cross cultural, generation gaps.
But, also political and social gaps
15. MECHANICAL BARRIERS
Mech.barriers raised by the channels
Message is interfered with by disturbance
i. increased the difficulty in reception
ii. Prevented some elements of the message