WeAreDevelopers, Berlin, Germany (2019): Same, same but different - Upscaling the Open Source Startup
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Jutta Horstmann discusses how eyeo grew from a small startup to a larger organization over time. She emphasizes the importance of culture and embracing agile principles while avoiding bureaucracy. Key lessons include using culture as the foundation for growth, building an organizational design that supports communication and autonomy, and teaching agile values in a way that is rooted in an organization's culture.
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WeAreDevelopers, Berlin, Germany (2019): Same, same but different - Upscaling the Open Source Startup
- 1. Same, same… but different Upscaling the Open Source Startup Jutta Horstmann, COO
- 2. Upscaling
- 5. Culture
- 6. Culture Eats Everything Else for Breakfast
- 7. eyeo… Who?
- 8. 8 Open source Most popular browser extension worldwide #1 ad blocker
- 9. “Putting you in charge of a fair and profitable web.”
- 11. 11 Growth
- 12. 1 2 From 2 to 12 products From 6 to 160 people From 3 to 32 nationalities From 0 to 8 lawsuits From 1 to 700 partners
- 13. Culture
- 14. Startup
- 15. Open Source
- 16. Remote
- 17. Startup Culture
- 18. 18 Everybody knows each other Everybody does everything Flat Creative and innovative Consensus-driven
- 19. 19
- 20. 20 Teams and Departments Career Development paths Communication guidelines Code of Conduct Role descriptions Vacation handover process
- 21. 21
- 22. Stuff to keep Core Values Great parties All-Hands meeting @_lunchcrew 22
- 23. Stuff to keep Core Values Great parties All-Hands meeting @_lunchcrew Stuff to add Hackathon Yoga eyeWoW Speed Dating 23
- 24. 24
- 26. 26 Scratch your own itch Benevolent dictator Sharing economy Free software Community Copyleft Debate Male Non-profit Individualist Transparent International Asynchronous Anarchist-Libertarian
- 28. Stuff to keep Free Software Community support Knowledge sharing Moral compass 28
- 29. Stuff to keep Free Software Community support Knowledge sharing Moral compass Stuff to add Team work eyeo Identity Diversity User Research Business POV 29
- 30. Remote Culture
- 31. 31
- 32. 32 44% Cologne 39% Remote 13% Berlin 4% Malmö 100% Home Office
- 34. 34 Cool Digital nomadism Best talent Family-friendly Inclusive Eco-friendly Sucks Remote to the team Timezones Crappy connection Conference calls Loneliness
- 35. Stuff to keep Great headsets Office allowance Summer Week Home Office 35
- 36. Stuff to keep Great headsets Office allowance Summer Week Home Office Stuff to add Team Weeks Team Agreements Communication++ More serendipity 36
- 37. 37
- 38. 38
- 39. 39
- 41. 41
- 42. 42
- 43. 43
- 44. 44
- 45. 45
- 46. 46
- 48. 48
- 51. “The first rule of organizational design is that all organizational designs are bad.” -- Ben Horowitz
- 52. 52 Communication ✅ Decision making ✅ Knowledge sharing ✅ End-to-end ownership ✅ Autonomy ✅
- 53. Stuff to keep Customer focus Team Autonomy Servant Leadership Local decisions 53
- 54. Stuff to keep Customer focus Team Autonomy Servant Leadership Local decisions Stuff to add Delegation Alignment Leadership principles Iterative org design 54
- 55. Embrace Agile
- 56. 56
- 57. 57 ⭐ Sustainable Pace 👍 Self-Organizing Teams 💋 Creating value for the user 🤩 Continuous Improvement 🌞 Trust 💪 Commitment 💗 Collaboration
- 58. 58
- 59. 59 😱 Micro-Management 💩 Control 💤 Meeting-Mania 💣 Inflexible 👿 Cringeworthy 💀 Anti-Remote 👎 Only for devs
- 60. 60 Agile Us Corp Individuals and interactions Working software Customer collaboration Responding to change Processes and tools Documentation Contract negotiation Following a plan Heroes and remoteness Release when it is ready Scratch your own itch Firefighting
- 61. 61 What is a team? Psychological Safety Continuous Improvement Team accountability What is work? Break down work Measure WIP Control Flow Agile Us
- 62. Stuff to keep Transparency Quality focus Cross-functional teams Motivation 62
- 63. Stuff to keep Transparency Quality focus Cross-functional teams Motivation Stuff to add Iterations Retrospectives Team Coaches Automation Short release cycles63
- 64. Take-Aways
- 65. Take-Away Use your culture as the soil to nurture your company’s growth.
- 66. Take-Away Build your org design to support communication, collaboration, autonomy.
- 67. Take-Away Teach agile values instead of frameworks and root them in your culture.
- 70. Thank you. j.horstmann@eyeo.com @smphr 70 Jutta Horstmann Chief Operating Officer (COO)
- 71. 71 ▪ Eric S. Raymond: Erc_S_Raymond_and_company.jpg: jerone2, CC BY-SA 2.0 ▪ The various faces of face2face calls: by Thomas Ferris Nicolaisen ▪ Sococo animation ▪ Alice in Wonderland illustrations: Public domain ▪ Memes generated with https://imgflip.com ▪ Sliced Bread: Carol Buenosia Credits