2.  Ek Idea jo Apki Jindigi Badal De !
 Why are you looking for that Idea?
 To succeed in life as a “Person”- meaning -
to get rich in as short a time as possible!
 So- YOU ARE LOOKING FOR AN IDEAS THAT
WOULD HELP YOU EARN LOTS AND LOTS OF
MONEY – may be also FAME – may be
some self ESTEEM – may be some
intellectual satisfaction– and some personal
dreams- OR SOMETHING ELSE ???!!! !
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3.  So- no ordinary idea would do – has to
be very special – that no one else has
thought of in
- your place
or/and
- in your times, before !!!!
- It is only then that you qualify as an
“ENTREPRENUER”
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4.  Not in the sky – not on another planet – But
has to be on this earth – around you !
 Are there any UNSATISFIED “Roti- Kapda –
Makan” needs and wants of the society
around you ?
 Go to next higher needs –
education, health, good
environment, Transport, entertainment.
 And the next higher wants –
Comfort, luxury, security, speed, thrills and
spills etc.
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5.  Do YOU have the domain knowledge?
 Do YOU have the needed skill to translate
that knowledge at ground level?
 Do YOU have idea of financial
implication of its implication?
 Do YOU think YOU can do it on your own?
 Do YOU have support of your
family, elders, industry contacts, likely
financial supporters etc.?
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6.  Market Reasons – Perhaps the target
market simply won’t buy!
 Industry Reason- Competition beats you!
 Entrepreneurial Team Reason – The team
may lack what it takes to cope up with
the wide array of forces that conspire to
bring fledging entrepreneurial ventures
to their knees !
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7.  Those who have
 - Passion
 - Conviction
 - Tenacity
 Have a tested ideas to start with
 Have a good business Plan
 Ever ready to shaping up their idea to match
opportunities and better ;’fit’ the emerging
competition.
 Ever prepared to do mid-course corrections.
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8. 1: Are they Market Attractive?
2: Are they Industry Attractive?
3:What are the attractiveness of the benefits that
the target segment going to get?
4: The advantage you are seeing sustainable?
Capacity of the implementing team to sustain
5: Stated Mission, aspirations and risks they
are willing to undertake.
6:Ability to execute critical success factors
(CSF)
7: Connectedness – up down and across
the value chain of business.
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9.  All seven domains are not equally
important
 Nor are they additive
 A simple score sheet to add up scores will
not do
 Wrong combinations can kill the venture
 Sufficient strengths on one factor can
mitigate the negatives of other factors
 Good opportunities can be found in not so
attractive markets and industries, too!
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