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20 Epic Examples of Content Marketing

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Joe Pulizzi
Joe Pulizzi

20 amazing examples of content marketing coming straight from Joe Pulizzi's book, Epic Content Marketing. Examples include John Deere, Google, Adobe, LEGO, Coca-Cola, Red Bull, Copyblogger, American Express and many more.

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20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent 20 Epic Examples of Content Marketing
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Publishing is the NEW MARKETING. How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers’ digital space?  Epic Content Marketing. If you are interested in developing epic content marketing yourself, order “Epic Content Marketing” by Joe Pulizzi now! EpicContentMarketing.com
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent John Deere The Furrow Magazine Since 1895, John Deere has been delivering The Furrow to solve the daily problems of farmers.  The Furrow is now the largest circulated farming magazine in the world, delivered to 1.5 million farmers in 40 countries.
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Burns & McDonnell Benchmark Magazine Engineering firm Burns & McDonnell has been publishing its customer magazine for over 100 years.
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Google Zero Moment of Truth Google’s own bit of content marketing is this compelling research project, now leveraged in almost every marketing speech around the world.
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Adobe CMO.com “We believe that Adobe should have a strong industry voice, and that it’s our responsibility to cover the marketplace, providing helpful and relevant content for our customers and prospects. The more our readers know and understand, the better for them and for Adobe.” Tim Moran Editor-in-Chief, Adobe’s CMO.com
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent LEGO LEGO Club Magazine LEGO Club magazine, and its multiple versions, have been going strong since 1987 (originally called Brick Kicks).
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Coca-Cola Coca-Cola Journey Coca-Cola assigns four full-time journalists and over 40 freelance writers and employees to develop content that emotionally connects with Coca-Cola customers.
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Red Bull Red Bulletin Magazine Delivered digitally and in print to approximately five million readers around the world.
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Jyske Bank Jyske Bank TV Jyske Bank has one of the most high-tech, in-house television production studios in Denmark. It proclaims itself as both a media company and a bank.
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent OpenView Venture Partners OpenView Labs OpenView Labs, the content platform for OpenView Venture Partners, is one of the leading educational resources for technology entrepreneurs looking for funding.
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent River Pools & Spas River Pools & Spas Blog After just a few years blogging, River Pools and Spas was able to attract almost 100,000 unique visitors to its blog site in just one month.
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Copyblogger Copyblogger.com Brian Clark and his software business Copyblogger Media have approximately 200,000 people signed up to get his regular content updates.
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Kraft Food & Family Magazine Kraft Foods has over one million people that request and pay to receive the company’s print magazine, Kraft Food & Family.
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Smosh Two individuals known as Smosh started developing and distributing videos on YouTube back in 2005. Eight years later, Smosh runs the most popular YouTube channel with eight million subscribers.
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent P&G Home Made Simple Millions of moms have signed up to receive regular recipe updates from the CPG giant.
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent American Express OPEN Forum This useful resource for small businesses now generates as many credit card inquiries (without pitching product) as any other marketing initiative from AMEX.
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent TD Ameritrade ThinkMoney Magazine Ninety percent of TD Ameritrade’s trader audience takes direct action on a product it sells through the print magazine.
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Indium From One Engineer To Another Blog Indium has seen a 600 percent jump in leads since the launch of the blog.
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Lauren Luke In an effort to improve her eBay sales, Lauren created practical makeup application videos and distributed them on YouTube.
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Lifetime Fitness Experience Life Magazine Experience Life is now published 10 times per year and has a circulation of more than 600,000 subscribers.
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Cleveland Clinic Health Hub The Cleveland Clinic has dedicated editorial resources to its comprehensive blog, Health Hub. From questions about autism to what to feed babies, the clinic is working to answer all patient questions in one convenient location.
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent What do all these examples have in common? Content marketing is •  Compelling original or curated content •  Targeted at a specific audience •  Consistently delivered •  An Epic way to attract and retain customers. Go out and be EPIC!
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent About EPIC CONTENT MARKETING No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about. One of the world’s leading experts on content marketing, Joe Pulizzi, explains how to draw prospects and customers in by creating information and content they actually want to engage with.
20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Whether you’re the CMO of a Fortune 500, a digital marketer, or entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Order “Epic Content Marketing” now! EpicContentMarketing.com

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20 Epic Examples of Content Marketing

  • 1. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent 20 Epic Examples of Content Marketing
  • 2. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Publishing is the NEW MARKETING. How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers’ digital space?  Epic Content Marketing. If you are interested in developing epic content marketing yourself, order “Epic Content Marketing” by Joe Pulizzi now! EpicContentMarketing.com
  • 3. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent John Deere The Furrow Magazine Since 1895, John Deere has been delivering The Furrow to solve the daily problems of farmers.  The Furrow is now the largest circulated farming magazine in the world, delivered to 1.5 million farmers in 40 countries.
  • 4. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Burns & McDonnell Benchmark Magazine Engineering firm Burns & McDonnell has been publishing its customer magazine for over 100 years.
  • 5. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Google Zero Moment of Truth Google’s own bit of content marketing is this compelling research project, now leveraged in almost every marketing speech around the world.
  • 6. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Adobe CMO.com “We believe that Adobe should have a strong industry voice, and that it’s our responsibility to cover the marketplace, providing helpful and relevant content for our customers and prospects. The more our readers know and understand, the better for them and for Adobe.” Tim Moran Editor-in-Chief, Adobe’s CMO.com
  • 7. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent LEGO LEGO Club Magazine LEGO Club magazine, and its multiple versions, have been going strong since 1987 (originally called Brick Kicks).
  • 8. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Coca-Cola Coca-Cola Journey Coca-Cola assigns four full-time journalists and over 40 freelance writers and employees to develop content that emotionally connects with Coca-Cola customers.
  • 9. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Red Bull Red Bulletin Magazine Delivered digitally and in print to approximately five million readers around the world.
  • 10. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Jyske Bank Jyske Bank TV Jyske Bank has one of the most high-tech, in-house television production studios in Denmark. It proclaims itself as both a media company and a bank.
  • 11. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent OpenView Venture Partners OpenView Labs OpenView Labs, the content platform for OpenView Venture Partners, is one of the leading educational resources for technology entrepreneurs looking for funding.
  • 12. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent River Pools & Spas River Pools & Spas Blog After just a few years blogging, River Pools and Spas was able to attract almost 100,000 unique visitors to its blog site in just one month.
  • 13. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Copyblogger Copyblogger.com Brian Clark and his software business Copyblogger Media have approximately 200,000 people signed up to get his regular content updates.
  • 14. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Kraft Food & Family Magazine Kraft Foods has over one million people that request and pay to receive the company’s print magazine, Kraft Food & Family.
  • 15. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Smosh Two individuals known as Smosh started developing and distributing videos on YouTube back in 2005. Eight years later, Smosh runs the most popular YouTube channel with eight million subscribers.
  • 16. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent P&G Home Made Simple Millions of moms have signed up to receive regular recipe updates from the CPG giant.
  • 17. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent American Express OPEN Forum This useful resource for small businesses now generates as many credit card inquiries (without pitching product) as any other marketing initiative from AMEX.
  • 18. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent TD Ameritrade ThinkMoney Magazine Ninety percent of TD Ameritrade’s trader audience takes direct action on a product it sells through the print magazine.
  • 19. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Indium From One Engineer To Another Blog Indium has seen a 600 percent jump in leads since the launch of the blog.
  • 20. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Lauren Luke In an effort to improve her eBay sales, Lauren created practical makeup application videos and distributed them on YouTube.
  • 21. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Lifetime Fitness Experience Life Magazine Experience Life is now published 10 times per year and has a circulation of more than 600,000 subscribers.
  • 22. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Cleveland Clinic Health Hub The Cleveland Clinic has dedicated editorial resources to its comprehensive blog, Health Hub. From questions about autism to what to feed babies, the clinic is working to answer all patient questions in one convenient location.
  • 23. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent What do all these examples have in common? Content marketing is •  Compelling original or curated content •  Targeted at a specific audience •  Consistently delivered •  An Epic way to attract and retain customers. Go out and be EPIC!
  • 24. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent About EPIC CONTENT MARKETING No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about. One of the world’s leading experts on content marketing, Joe Pulizzi, explains how to draw prospects and customers in by creating information and content they actually want to engage with.
  • 25. 20 Epic Examples of Content Marketing epiccontentmarketing.com #epiccontent Whether you’re the CMO of a Fortune 500, a digital marketer, or entrepreneur, Epic Content Marketing gives you the tools you need to vanquish the competition. Order “Epic Content Marketing” now! EpicContentMarketing.com