1. Guide to Becoming A Successful Property Manager
You’re Licensed! Now What?
Introduction
Author: Julie Deon ARM, CPMS, REPM, FMS

2. Table of Contents
ABOUT THE PROPERTY MANAGEMENT SHOPPE
PREFACE
Purpose of our Training Program………………………………………………………
Who is This Training Program Created For?
Products From Our Website
Ask The Property Manager – Mentorship
Office In A Box
PROGRAM OBJECTIVES
Course Descriptions
Part 1. Starting Your Property Management Company
Part 2. Marketing Yourself and Marketing Your Listings
Part 3. Tenancy
Part 4. Your Accounting Procedures
Part 5. Protecting Yourself

3. Table of Contents
STARTING YOUR PROPERTY MANAGEMENT COMPANY
Course Topics
One. Setting Up Your Property Management Company
• Foundation of Your Business
• Setting Up For Success
• Setting up Operations / Escrow Accounts
• Creating a Name for Your Company and How to Do It
• Creating a File Management System
• Putting Together Property Management Software
• Creating a Company Website
• Setting Up Property Management Payment Service - Owners
• Setting Up On-line Payment Services – Tenants
Two. Learning the Processes and Procedures for You,
• Your Client, and Your Tenant
• Agreements: Management/Listing (Q&A)
• Setting Up a Tenant Screening System
• Setting up Fee Structure
• Scope of Services
• Business Model
• Forms
• Operations Manual
• We’ve Created Everything For You
• Your Network of Vendors
• Licensing and Insurance Requirements
• Business Plan

4. Table of Contents
MARKETING YOURSELF TO MARKETING YOUR
LISTINGS
Course Topics
One. Marketing Yourself
• Tell Them Who You Are and What You Do
• Types of Advertising
• Choosing Your Market
• Types of Properties You Want To Manager
Two. Owner Inquiries
• Leads
• Following Up
• Rental Analysis
• Market Analysis
• Setting Yourself Apart
• Getting The listing Appointment
Three. You Got The Appointment
• Listing Presentation
• Listing Package - Checklist
• How to Get The Listing
• Setting The Rent
• Q / A’s For The Owner
• Owner’s Handbook
• Going Prepared
Four. You Got The Listing
• What To Do When You Get The Listing (Next Steps)
• Setting The Rent Price
• Property Presentation
• Marketing The Property
• Prequalifying Applicants
• Scheduling Showings
• Prequalifying Tenants
• Application Process
• Tenant Screening
• Forms

5. Table of Contents
TENANCY
Course Topics
One. You Got The Tenant
• Move In Process
• Creating The Lease
• Tenant Handbook
• Inspections – Owner / Tenant
• Move In Prep
• Tenant Incentives
• Follow Up
• Forms
Two. The Lease
• Maintenance
• Maintenance Program & Repairs
• Repairs When Tenant Moves In
• Preventative Maintenance
• Placing a Service Request on Your Property
• Rules & Regulations
• Emergencies
• Lease Violations
• Notices
• Tenant Issues
• Renewals
• Supporting documents
Three. Move Out Process
• Types of Notices
• Checklists
• Security Deposits
• Preparing The Home
• Showings
• Inspections
• Start All Over!

6. Table of Contents
ACCOUNTING
Course Topics
One. Setting Up The File
• Tenant File (Folder, Software, Payments)
• Owner File (Folder, Software, Payments)
Two. Security Deposits
• Rent Escrow Account
• Deposit Escrow Account
• Deposit Procedure
• Refunding
• Deducting Charges
Three. Rent Collections
• Due Dates
• Tenant Payments
• Owner Disbursements
• Reconciliations
• How You Get Paid
• Notices
Four. Ledgers
• Owner
• Tenant
• Year End Statements
• 1099’s

7. Table of Contents
PROTECTING YOURSELF
Course Topics
One. Know The Laws
• Landlord / Tenant Laws
• Florida Statutes
• Fairhousing
Two. Documentation and Consistency
• Addendums
• Code of Ethics
• Legislation
• E & O Policy
Three. Expectations
• Owners Expectations
• Tenant Expectations
• Property Manager Expectations
• Cancelling Management Agreement
• Forms

8. Introduction
The course is designed for real estate professionals who wish to
take their real estate career to the next level.
• Brokers
• Agents
• Broker associates
You will learn how to market yourself, list, rent, prequalify, inspect
and manage residential properties in accordance with the
Residential Landlord Tenant Laws.
How? Using the Property Management Shoppe

9. Introduction
PROGRAM OBJECTIVES
This training manual covers 5 Phases of successful the property management:
Phase 1: Starting Your Property Management Company
This phase will explain how to become a property manager or start a
property management company. We’ll take you through the necessary steps to set up the foundation of your property
management company. You’ll learn what to do and how to do it!
Phase 2: Marketing Yourself and Marketing Your Listings
This phase will cover all topics from marketing yourself and your properties. We’ll take you through the necessary steps
to market yourself and your listings. You’ll learn what to do and how to do it!
Phase 3: Tenancy
This phase explains how to help tenants with the move in process, information about writing leases, how to manage the
maintenance of the property, and how to manage leases for violations and renewals.
You’ll learn what to do and how to do it!
Phase 4: Accounting
This phase explains all the steps you need to take to set up accounting procedures for your property
management company.
You’ll learn what to do and how to do it!
Phase 5: Protecting Yourself
This course explains what you need to do to protect yourself if you encounter any problems. We’ll take you through the
necessary steps to Protect Yourself.

10. Introduction
Property management is a part of the real estate industry that will always be in demand
in any economy.
Becoming a property manager or starting a property management company can be
overwhelming. It can also be very exciting and rewarding.
While we learn a lot in during a real estate course, it doesn’t cover the necessary steps to
become a property manager that will set you up for success.
I’ve written and designed this course for those desiring to enter into the property
management industry.
To start, you must obtain your real estate license (state specific).
If you are licensed, there are three ways to become a property manager:
• Become a Property Manager under your current Broker
• Become a Broker and start your own company
• You are a Broker and want to add a Property Management Division

11.  Downloads
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How-To Videos
Forms
Q&A Sessions
Monthly Newsletter
Property Manager Mondays
Ongoing Support
Live Chats
The Property Management Shoppe
Ongoing mentorship that will offer you
unlimited resources
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Tenant Handbook
Owner’s Manual
Policy & Procedure Manual
Forms CD
Operations Manual
Business Organizer
Presentations
Fair housing Poster
Florida Statutes
Listing Package
Move In Package
Business Plan
Scripts
Client Org Form
Flyer/Brochure Samples
Checklists
Scope of Services Manual (Initial Contact)
Business Model
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File Management System
Investor Package
To join our Mentor Program and to purchase products,
visit our website at www.ThePMShoppe.com.

12. Your personal organization of all pertinent
business and personal information at your
fingertips! Download FREE!
The Property Management Shoppe
www.ThePMShoppe.com
The Property Management Shoppe
A One Stop Shoppe that contains:
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A complete training course – 5 phases
A resource manual
Over 100 Q&As
Resources and Links
Ask the Property Manager Mentorship

13. This concludes Phase I
Starting Your Property Management Company
The workbook and reference guide are your tools to refer back to as needed.
They are available for download in our shoppe at:
https://www.thepmshoppe.com/shop/