Mirai: The Story of CUTEEXPERIENCE DESIGN   Jeffrey Tzu Kwan Valino Koh            February 2nd, 2012       http://villain...
LET’S TALK ABOUT...• me   :)• What      is Experience Design?• Case      Studies
JEFFREY TZU KWANVALINO KOH  Experience Designer           &        Curator
PRADA WOMEN SPRING SUMMER 2008           Milan, Italy 2007
CCTVHEADQUARTERS   Beijing, China        2008
FIGHT WITH  FLOWERSSingapore Design Festival         2009
TEDX ZÜRICH   2010     http://tedxzurich.com/previous/2010/2010/09/05/jef-koh-builds-animated-             interactive-liq...
OMA: PROGRESS     The Barbican   London, UK 2011
UNCONVENTIONAL              BACKGROUND• BFA   Monumental Kunst, NL• MA    Creative Practice for Narrative Environments, UK...
WHAT IS EXPERIENCE    DESIGN?     It all started with...
THE  EXPERIENCE  ECONOMY         A book written in 1999by B. Joseph Pine II and James H. Gilmore
WHAT IS THE EXPERIENCE ECONOMY?•   The experience economy is the    next economy following the    agrarian economy, the in...
HOW MUCH WOULD YOU PAY...        For a Cup of Coffee?
WANNA GO FOR A COFFEE?   Where would you rather sit?
SELLING YOUR IMAGINATION BACK TO YOU     Brand Power and the Human Experience
WHAT IS EXPERIENCE DESIGN?•   Experience design is driven by    consideration of the moments of    engagement, or touchpoi...
OMA | PRADAWoman’s Spring - Summer 2008 Fashion Show | Milan, Italy
DESIGN PROBLEM:How to communicate the exclusivity of a brand identity?
THE INDIVIDUALIST’S LOUNGE    An Installation by Masterpiece Cleaners
DESIGN PROBLEM:How to encourage visitors to engage with one another?
LET’S RECAP!• Experience   design is driven by touchpoints between people and brands and the ideas, emotions and memories ...
THANKS FOR YOUR TIME!www.villainous.biz | @smallcaps | jtkvkoh@gmail.com
Experience Design
Experience Design
Experience Design
Experience Design
Experience Design
Experience Design
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Experience Design

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Introductory lecture on Experience Design at the Art House in Singapore.

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Experience Design

  1. 1. Mirai: The Story of CUTEEXPERIENCE DESIGN Jeffrey Tzu Kwan Valino Koh February 2nd, 2012 http://villainus.biz/
  2. 2. LET’S TALK ABOUT...• me :)• What is Experience Design?• Case Studies
  3. 3. JEFFREY TZU KWANVALINO KOH Experience Designer & Curator
  4. 4. PRADA WOMEN SPRING SUMMER 2008 Milan, Italy 2007
  5. 5. CCTVHEADQUARTERS Beijing, China 2008
  6. 6. FIGHT WITH FLOWERSSingapore Design Festival 2009
  7. 7. TEDX ZÜRICH 2010 http://tedxzurich.com/previous/2010/2010/09/05/jef-koh-builds-animated- interactive-liquids/
  8. 8. OMA: PROGRESS The Barbican London, UK 2011
  9. 9. UNCONVENTIONAL BACKGROUND• BFA Monumental Kunst, NL• MA Creative Practice for Narrative Environments, UK• More then 5 year’s working experience in architecture, advertising, design research and media art
  10. 10. WHAT IS EXPERIENCE DESIGN? It all started with...
  11. 11. THE EXPERIENCE ECONOMY A book written in 1999by B. Joseph Pine II and James H. Gilmore
  12. 12. WHAT IS THE EXPERIENCE ECONOMY?• The experience economy is the next economy following the agrarian economy, the industrial economy and the most recent service economy.• Because of technology, increasing competition, and the increasing expectations of consumers, services today are starting to look like commodities.
  13. 13. HOW MUCH WOULD YOU PAY... For a Cup of Coffee?
  14. 14. WANNA GO FOR A COFFEE? Where would you rather sit?
  15. 15. SELLING YOUR IMAGINATION BACK TO YOU Brand Power and the Human Experience
  16. 16. WHAT IS EXPERIENCE DESIGN?• Experience design is driven by consideration of the moments of engagement, or touchpoints, between people and brands, and the ideas, emotions, and memories that these moments create.• Experience designers are often employed to identify existing touchpoints and create new ones, and then to score the arrangement of these touchpoints so that they produce the desired outcome.
  17. 17. OMA | PRADAWoman’s Spring - Summer 2008 Fashion Show | Milan, Italy
  18. 18. DESIGN PROBLEM:How to communicate the exclusivity of a brand identity?
  19. 19. THE INDIVIDUALIST’S LOUNGE An Installation by Masterpiece Cleaners
  20. 20. DESIGN PROBLEM:How to encourage visitors to engage with one another?
  21. 21. LET’S RECAP!• Experience design is driven by touchpoints between people and brands and the ideas, emotions and memories that these moments create.• Experience designers attempt to identify existing touchpoints in order to create new ones, and then score the arrangement of these touchpoints so that they produce the desired outcome.
  22. 22. THANKS FOR YOUR TIME!www.villainous.biz | @smallcaps | jtkvkoh@gmail.com

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