This document provides an overview of the evolution of the web from Web 1.0 to Web 2.0. Web 1.0 consisted of flat, read-only pages with no user contribution, while Web 2.0 enables interactive information sharing, user-generated content, interoperability, and collaboration through features like social networks, crowdsourced content, location services, multimedia sharing, microblogging, and open APIs. It discusses how governments can leverage open data and services through initiatives like Gov 2.0 to engage users and enable innovation. The key aspects of Web 2.0 that make information more useful and valuable are enabling user contribution and interaction, opening and sharing of data, and connecting people.

1. WHAT IS THIS WEB 2.0 THING? John Sutton, Director of Interaction Design Nikki Pampalone, Senior Information Architect

2. The Internet: a brief history in time The first widely adopted web sites were called Bulletin Board Systems (BBS)> Local> Dial Up> News and Information > Message Boards and Chat> Files, Images and Software Downloads> System Operator (SysOp) Hobby

3. Web 1.0 > Flat Pages > Sections > No User Contribution > Content Ownership

4. Sound like a book?

5. Actually less technologically savvy than a book Printers inserted blank pages and flyleaves into books, so readers can contribute their own words> Scribbled in the margins> Added their own paragraphs and chapters> Writing in books was the norm > Books are portable

6. But, Web 1.0 was cool! > Message reached a world-wide audience > Access for anyone with an internet connection > Designers had a new canvas > Retailers had a new outlet > Non-profits had a new soapbox > Governments could go green

7. But, Web 1.0 was limited > Users could not contribute > Content was exclusive > Designers were limited to pages and sections > Web was not portable

8. Web 2.0: Defined "Web 2.0" refers to web development and web design that facilitates: > Interactive information sharing - User Generated Content > Interoperability - Portability > User-centered design - Designing for User Needs > Collaboration on the World Wide Web - Shared Ownership

9. More Flavors than just Chocolate and Vanilla

10. Lifestreams & Social Networks 2002 2004 2002 2005 > Your life in bits of data > Personal and/or Professional > Connect with others > Open API, or Closed System > Facebook? Think social, not biz

11. Crowdsourced/Aggregated Content 2005 2004 2007 2007 > Leverage the “Wisdom of Crowds” > Working together to find what’s important > News and Information or Task Based

12. Location 2004 2004 2008 2009 > Find things near you > Find things that interest you > Let others know where you’re at > Leverage GPS and Interactive Map Tools

13. Multimedia Share 2002 2004 2003 2004 2005 > Shoot it, share it > Steal it, share it > View it, share it

14. Micromedia and Microblogging 2006 2007 2006 > What’s on your mind? > Please limit that to 140 characters! > Connect to customers > Connect with whoever is listening

15. One Web 2.0 application can spawn hundreds

16. Open APIs > Free use and flow of data > Instructions for use > Can use the data for almost anything > Imagination is the only major limitation

17. Finally, true mobility > OneWeb vs. Mobile Web > One Web is winning > Open API spawns thousands of new businesses > Access anywhere – not perfection

18. Biggest Data Store? > Federal, state and local governments > Open Government/Sunshine Laws > Gov 2.0 > Can use the data for almost anything > Imagination is the only major limitation

19. What can we do with this data? > Work with data type combinations > Create something useful for your audience > Safety, services, intelligence, procurement…

20. Gov 2.0 definition: not just social media, but government as an open platform that provides data, services, & systems that can be built upon. It is idea-sourcing, and enables action & innovation.

21. Air Force: GPS

22. Utah.gov

23. Recovery.gov

24. What’s Your Strategy? Understand why you’re using social media•connect•conversations•collaborate•customer service •promote content…etc

25. Things to Remember One size does not fit allIt’s not about technologySocial media is an attitudeMake sure content is shareable & portableBe interesting! Have a content planKeep it simple & well designed

26. Takeaways - Web 2.0 is about > Making information more useful for users > Opening data for public or private enterprise > Building a soapbox and encouraging voice > Connecting and socializing > Access, delivery and mobility