My presentation at Acceler8's "Marketing to Millennials" event. In this talk, I spoke on the best use of social for brands (old and new alike) - through integration with other, non-social and non-digital channels. Social is a pretty cluttered platform; the best way to survive is by finding the Truth about our brands, and telling that really, really well. After all, creativity is the only way to survive. Videos: Google's "Zero Moment of Truth" Volvo's "Interception" XBOX / Lara Croft's "Survival Billboard"

1. Five Questions
Every Business
Owner Needs to
Answer Right Now
Jason Cruz © 2017
Acceler8

2. Jason Cruz
MRM//McCann Manila
McCann Worldgroup PH

3. jsncruz

4. In the next 196 slides…
What are businesses missing out on?
How has the world changed?
What can I do next?
Does it all really matter?

5. We live in a country
That lives & breathe
Social media.

6. We live in a country
Where we spend nine
Connected hours. Daily.

7. We live in a country
Called the social media
Capital of the world.

8. whyAre we still asking if we need it?
Are we still justifying ‘the role of social’?
Are we still questioning its importance?

9. We know that
Mass marketing is important
for our brands.

10. We know that
Social can now play
This crucial role.

12. Social
Has not ‘replaced’
Any Mass media.

13. Social
Helps & enhances
These other Mass media.

17. WhatShould we do next?
Questions do we need to answer?

18. 1. Why would social be great?
2. How will we be meaningful?
3. What is our brand’s truth?
4. How do we tell it well?
5. Are my chips all-in?
6. Who can help me?

20. Jsncruz
Jason.cruz@mccann.com