In business, no-one likes surprises. Jamie has found that the most successful product managers ensure that their stakeholders’ expectations are grounded in reality and aligned with the product vision. This talk reveals the best techniques to achieve this.

1. Product Manager Skills:
Managing Expectations

2. Me…
- Maker
- Experimentalist
- Product Leader
- Coach
- Brewer

3. “expectations
=
understanding of the future”

4. - Landscape
- Product
- People & Organisation

5. Headline:
"You can be a more successful
product manager by actively
managing your stakeholders’
expectations and ensuring that
they are realistic and aligned
with your product vision."

6. 1. The importance of managing
expectations
2. A framework for managing
expectations
3. Some things I’ve
experienced

7. Section 1:
The importance of managing
stakeholders’ expectations

8. 1
“Expectations affect
perceptions”

13. “managing expectations
=
managing perception”

15. 2
“Expectations affect decision
making”

19. A short story

23. “managed expectations
=
better decisions.”

24. 3
“Expectations affect day to day
performance”

28. “higher expectations
=
better performance.”

30. Section 2:
A framework for managing
expectations

31. Who are your stakeholders?
Development
Finance
Marketing
Legal
Product Management
Strategy
Sales
Executive
Operations
Technology

32. How interested/influential are they?
Satisfy
Monitor
Delight
Inform
Influence
Interest

33. What needs to be communicated?
Strategic
Business Model
Product Vision
Go To Market
User Experience

34. When does this need to be communicated?

35. “Engagement”

36. “Trust”

37. “Empathy”

38. Section 3:
Some Experiences

39. Challenge:
“A large number of
stakeholders”

40. Solution:
“Segment them”

41. Challenge:
“Opinion based conflict”

42. Solution:
“Hearts and minds”

43. Challenge:
“Bad precedent”

44. Solution:
“Be bold”

45. Challenge:
“Factoids”

46. Solution:
“Project management 101:
documentation, meeting
minutes and decision log”

48. © 2015 Hot Break Ltd.
Jamie Turner
Product Consultant
in/jrturner1234
@jrturner1234 (connect now!)
jamie@hotbreak.digital