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Market Awareness Overview Presentation


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Market Awareness acts as a non-biased third party firm to apply a known methodology, to a lost prospect or existing project, to uncover critical intelligence on your company\'s true strengths and weaknesses.

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Market Awareness Overview Presentation

  1. 1. Enabling firms to understand their perceived strengths and weaknesses and properly position themselves against their competition to win, maintain and retain clients<br />
  2. 2. Some challenges…<br />Win/Loss Ratios<br />Qualified Leads<br />Proposal Costs<br />Existing Customer Retention<br />New Product Value<br />
  3. 3. Questions…<br />How many projects do we actually lose<br />Do prospects truly understand our value<br />What % do we lose<br />$%@?...!<br />Why are some firms not selecting us<br />Why are they selecting my competitors<br />@$#@...!<br />Are we repeating the same mistakes over and over<br />What do they think are our weaknesses<br />New product launch<br />$%@?...!<br />
  4. 4. Today, it’s impossible to stay on top of all intelligence<br />
  5. 5. There is a smarter way…<br />“If I would have known the amount of critical intelligence that they were actually going to be able to obtain – I would have made this my highest priority long ago – truly amazing – and we actually thought we were obtaining win/loss intel prior to engaging Market Awareness.”<br />CEO – National Consulting Company<br />“We utilize their Monthly Intelligence offering in order to immediately see if our internal changes are making a difference to our prospects and existing customers.”<br />Sales Director – Global IT Services Company<br />
  6. 6. Cloud Driven Intelligence…<br />Intelligence at your fingertips<br />Across divisions<br />Secure portal<br />Logins based on roles<br />Real time intelligence<br />Monthly plus/minus<br />Tactical input/tracking<br />Executive reports, auto-generated Powerpoints, tactical tracking against rankings<br />
  7. 7. With our cloud solution – intelligence comes to you…<br />
  8. 8. Who uses the intelligence?<br />Delivery Managers<br />Sales Directors<br />Delivery Project Managers<br />M&A Directors<br />Sales Managers<br />Sales Professionals<br />Product Managers<br />New Product Development Directors<br />Subject Matter Experts<br />Sales Product Managers<br />Executives<br />Managers<br />Business Users<br />Directors<br />Marketing<br />
  9. 9. Two offerings…<br />Baseline<br />Intelligence<br />Monthly<br />Intelligence<br />Lost Prospects<br />Existing Customers<br />Consolidate, Average, Trend<br />Comparison & Trending<br />Data Sets<br />Data Sets<br />Analysis<br />Analysis<br />
  10. 10. Intelligence components…<br />“We brought Market Awareness in to not only step our lost <br />prospects through what existing pieces of our software was not viewed <br />as valuable – but also have them rank the functionality value for<br />future enhancements we were planning to introduce. We ended up<br />retooling our rollouts with just functionality that had high value <br />rankings”<br />CEO – National Consulting Company<br />
  11. 11. Value add…<br />Increased win ratio<br />Tactical plan tracking<br />Product offering alignment<br />Position against competitors<br />“The level of detail that we were completely unaware of will allow us to make focused educated strategic decisions about our customers and our products.”<br />CEO – National Software Provider<br />Minimize weaknesses<br />Enhanced strengths<br />Decision maker focus<br />Marketing focus<br />Buying cycle knowledge<br />Future project planning<br />Better communicate value<br />Internal sales alignment<br />“This cemented our relationship with our existing customers. Every one of them thought very highly of us doing this type of intelligence analysis and helped convey that we are focused on our future.”<br />CEO – National Software Provider<br />
  12. 12. Intelligence that drives perceptions…<br />