J’son & Partners Consulting is glad to declare the main results of the research on Online gaming market in Russia, conducted in September 2010. This research provides analysis of Russian online gaming market, main tendencies in content development, genres, business models, systems of distribution, online games payment systems (SMS, web money, etc.), commissions as well as forecasts of technological development and evolution of online games audience up to 2015. The research is made for different types of games: MMO (browser and client), casual and social as well as trends in each of the type.

1. Market watch
Online gaming market in Russia,
2008-2015 гг.
October 2010
J’son & Partners Consulting is glad to declare the main results of the research on Online gaming market in
Russia, conducted in September 2010.
This research provides analysis of Russian online gaming market, main tendencies in content development,
genres, business models, systems of distribution, online games payment systems (SMS, web money, etc.),
commissions as well as forecasts of technological development and evolution of online games audience up to
2015.
The research is made for different types of games: MMO (browser and client), casual and social as well as
trends in each of the type.
Active online gaming audience in Russia
According to J’son & Partners Consulting estimations, active online gaming audience in Russia in 2009
achieved 12,1 mln. users. In comparison with 2008 the number of Russian gamers has grown more
than 6 times, mainly due to appearance and rapid spread of social games, which were not on the
market in 2008 yet. J'son & Partners Consulting expects further growth of the audience playing
social games both in quantitative terms and its proportion of Russian Internet users.
Active online gaming audience in Russia with overlap, 2008-20151
Source: J’son & Partners Consulting
1
MMO, casual and social games audience is shown net of overlap. Total online games audience is shown with overlap
Copyright © 2010, J'son & Partners Consulting. Copying or distributing in print or electronic forms without written permission from J'son &
Partners is prohibited. Press may use any graphics, data and forecasts contained in this market watch, only with the reference to a source of
information - J'son & Partners Consulting.
™ J'son & Partners [registered trademark].

2. Online games market volume in Russia
According to J’son & Partners Consulting estimations, market volume of online games in Russia in 2009 achieved USD 286.6 mln. Currently social games
market is experiencing rapid growth, claiming 20% of total market revenue in 2010. Popularity growth of this segment is explained with appreciation of
people’s needs to stay in touch with their friends in gaming environment as well as easy availability and low price. We believe social gaming market will grow
faster than other segments of online gaming industry and by 2015 will reach about 40% of total online gaming market revenue. This trend is explained by the
increasing number of players in social games, the growing proportion of paying users, as well as an increase in the amount of average bill per paying player.
MMO gaming market will remain the largest online gaming segment in revenue, accounting for over 78% of online gaming market revenue in 2009. According
to J'son & Partners Consulting forecasts, revenue share from MMO games will reduce, however, in monetary terms the market will continue to grow and will
reach USD 748.8 mln. by 2015
Casual gaming segment will remain the least developing, and with the market share falling to 4% of total market revenue in 2015, this segment stays popular
only with the niche audience.
Market share of MMO, casual and social games, 2008-2015
Source: J’son & Partners Consulting
Copyright © 2010, J'son & Partners Consulting. Copying or distributing in print or electronic forms without written permission from J'son & Partners is prohibited. Press may use any graphics, data and forecasts
contained in this market watch, only with the reference to a source of information - J'son & Partners Consulting.
™ J'son & Partners [registered trademark].

3. In the medium-term perspective we expect online gaming market growth in Russia. The main drivers
for online gaming acceptance are:
• Broadband growth
At the end of 2009, broadband penetration in households was about 30%, and by 2015
it will reach 63%.
• Development of payment systems including increased penetration of credit cards,
distribution of payment terminals, increasing popularity of electronic payments in cash.
While SMS will remain the most popular way to pay for social and casual games, the
majority of MMO players pay the game through alternative payment channels.
Proportion of social games players who use bank cards, electronic money and payment
terminals is also growing.
• Investment in game development, emergence of new successful projects
Such projects are social networks games which became popular due to easy access to
the game, simple plots and few technical requirements, as well as the relatively low
development costs.
The main constrains for online gaming market growth are:
• Lack of broadband connections and low PC installment rates in the Russian regions: for
comparison, in Moscow 62% of households have Internet access and in the regions -
only 26%.
• Relatively high cost of telecom services in the Russian regions.
• Still low level of confidence in payment systems and their poor development, high
proportion of SMS (characterized by high commissions) in payments structure.
Despite existing constrains to development, the effect of growth factors, according to
J'son & Partners Consulting, will affect more strongly, leading to an increase in online gaming
market growth to USD 1.3 bln in 2015.
FOR FUTHER INFORMATION PLEASE CONTACT:
Pavel Ermolich
Sales Manager
Pavel@json.ru
www.json.ru
___________________
Market watch is prepared by J'son & Partners Consulting. We try our best to provide actual and forecast data fully reflecting the situation and
available at the time of research publication. J'son & Partners Consulting reserves the right to revise the data after publication.
Copyright © 2010, J'son & Partners Consulting. Copying or distributing in print or electronic forms without written permission from J'son &
Partners is prohibited. Press may use any graphics, data and forecasts contained in this market watch, only with the reference to a source of
information - J'son & Partners Consulting.
™ J'son & Partners [registered trademark].