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USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
“Brand”
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Yourbrandiswhatotherpeoplesayabout
youwhenyou'renotintheroom.
― Jeff Bezos
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
5BenefitsofBeingan
InfluentialExecutive
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
1.Higherrevenue
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
1.Higherrevenue
2.Longertenure
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
1.Higherrevenue
2.Longertenure
3.Higherpay
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
1.Higherrevenue
2.Longertenure
3.Higherpay
4.Accesstotalent
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
1.Higherrevenue
2.Longertenure
3.Higherpay
4.Accesstotalent
5.Greaterbuy-in
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Whatistheworthofapersonalbrand?
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
“Reputationdamage”is
#1riskconcernfor88%ofexecutives.
USING VIDEO TO BUILD A PERSONAL BRAND
Source: Deloitte
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Ofrespondentswhoexperienceda
reputationriskevent, 41% saylossof
revenuewasthebiggestimpact.
USING VIDEO TO BUILD A PERSONAL BRAND
Source: Deloitte
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
BattleofthePersonalBrands
Bransonvs.Kalanick
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
What’sYourBrand?
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Whatpositiondoyouwanttooccupyinthe
mind?That'sthefirstdecisiontomake.
― Al Ries, Positioning: The Battle For Your Mind
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Twoquestions:
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Twoquestions:
• Whoareyou?
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Twoquestions:
• Whoareyou?
• Whoisyouraudience?
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
YourPersonalBrandTagline
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Theidealtaglineis:
• Short
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Theidealtaglineis:
• Short
• Clear
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Theidealtaglineis:
• Short
• Clear
• Accurate
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Iteachentrepreneurshowto
buildemaillistsandcreateonline
courseswithease.
― Amy Porterfield
Iawakenthegiantwithin
individuals.
― Tony Robbins
Iwillteachyoutoberich.
― Ramit Sethi
Iteachhustlershowtodaytrade
attention.
― Gary Vaynerchuk
Ihelpfamiliesmanagetheir
finances.
― Suze Orman
Ihelppeoplefocusonwhat’s
essential.
― Greg McKeown
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
CraftYourTagline
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Step1:FindYour“Why”
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Peopledon'tbuywhatyou
do;theybuywhyyoudoit.
―Simon Sinek, Start With Why
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Iwantto:
[what you want to contribute]
Sothat:
[the impact you want to make]
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Iwanttoeradicateentrepreneurial
povertysothatentrepreneurscanmake
alivingbuildingabusinesstheylove.
―Mike Michalowicz, Author of Profit First
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Step2:IdentifyYourExpertZones
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Anexpertisaman[orwoman]whohasmadeall
themistakeswhichcanbemade,inanarrowfield.
― Niels Bohr
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Makealistofeverythingyou’reanexpertat.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Step3:ChooseYourGeniusZone
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Youhaveacalling:toliveyourgenius.
― Gay Hendricks
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Combineexpertzones
tofindyourgeniuszone.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
GENIUS
ZONEEXPERTZONE#1 EXPERTZONE#2
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Step4:DiscoverYourAudiences
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Followercountsonlymatterif
theaudienceactuallycaresand
activelyconsumesyourcontent.
― Gary Vaynerchuk
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Makealistofallthepotentialaudienceswho
areinterestedinyourgeniuszone.
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Step5:ChooseYourIdealAudience
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Youridealaudiencewill:
• Belikeyou.
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Youridealaudiencewill:
• Belikeyou.
• Havemoney.
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Youridealaudiencewill:
• Belikeyou.
• Havemoney.
• Wantwhatyouhaveandbewillingtopayforit.
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Youridealaudiencewill:
• Belikeyou.
• Havemoney.
• Wantwhatyouhaveandbewillingtopayforit.
• Energizeyou.
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Step6:DefineYourObjective
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Ifyouractionsinspireothersto
dreammore,learnmore,domore
andbecomemore,youarealeader.
― John Quincy Adams
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Iwant
your audience
to
action you want them to take
sothat .
impact you want
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Iwant aspiringthoughtleaders
your audience
to
action you want them to take
sothat .
impact you want
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Iwant aspiringthoughtleaders
your audience
to joinmymasterclass
action you want them to take
sothat .
impact you want
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Iwant aspiringthoughtleaders
your audience
to joinmymasterclass
action you want them to take
sothat theywillbecomemoreinfluential,faster.
impact you want
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Step7:CreateYourTagline
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Iteachentrepreneurshowto
buildemaillistsandcreateonline
courseswithease.
― Amy Porterfield
Iawakenthegiantwithin
individuals.
― Tony Robbins
Iwillteachyoutoberich.
― Ramit Sethi
Iteachhustlershowtodaytrade
attention.
― Gary Vaynerchuk
Ihelpfamiliesmanagetheir
finances.
― Suze Orman
Ihelppeoplefocusonwhat’s
essential.
― Greg McKeown
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
Ihelp
to
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
CanImakeavideoyet?
USING VIDEO TO BUILD A PERSONAL BRAND
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Twoquestions:
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Twomorequestions:
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Twomorequestions:
• Whatdoesyouraudiencewant?
Copyright 2017 © Influence Global, LLC. All Rights Reserved.
USING VIDEO TO BUILD A PERSONAL BRAND
Twomorequestions:
• Whatdoesyouraudiencewant?
• Wheredoesyouraudiencehangout?
Personal Branding Through Video
Personal Branding Through Video
Personal Branding Through Video

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Personal Branding Through Video

  • 1. USING VIDEO TO BUILD A PERSONAL BRAND Copyright 2017 © Influence Global, LLC. All Rights Reserved.
  • 2. Copyright 2017 © Influence Global, LLC. All Rights Reserved. “Brand” USING VIDEO TO BUILD A PERSONAL BRAND
  • 3.
  • 4. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Yourbrandiswhatotherpeoplesayabout youwhenyou'renotintheroom. ― Jeff Bezos USING VIDEO TO BUILD A PERSONAL BRAND
  • 5. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 6. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 7. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 8. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 9. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 10. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 11. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 12. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 13. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 14. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 15. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 16. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 17. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 18. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 19. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 20. Copyright 2017 © Influence Global, LLC. All Rights Reserved. 5BenefitsofBeingan InfluentialExecutive USING VIDEO TO BUILD A PERSONAL BRAND
  • 21. Copyright 2017 © Influence Global, LLC. All Rights Reserved. 1.Higherrevenue USING VIDEO TO BUILD A PERSONAL BRAND
  • 22. Copyright 2017 © Influence Global, LLC. All Rights Reserved. 1.Higherrevenue 2.Longertenure USING VIDEO TO BUILD A PERSONAL BRAND
  • 23. Copyright 2017 © Influence Global, LLC. All Rights Reserved. 1.Higherrevenue 2.Longertenure 3.Higherpay USING VIDEO TO BUILD A PERSONAL BRAND
  • 24. Copyright 2017 © Influence Global, LLC. All Rights Reserved. 1.Higherrevenue 2.Longertenure 3.Higherpay 4.Accesstotalent USING VIDEO TO BUILD A PERSONAL BRAND
  • 25. Copyright 2017 © Influence Global, LLC. All Rights Reserved. 1.Higherrevenue 2.Longertenure 3.Higherpay 4.Accesstotalent 5.Greaterbuy-in USING VIDEO TO BUILD A PERSONAL BRAND
  • 26. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Whatistheworthofapersonalbrand? USING VIDEO TO BUILD A PERSONAL BRAND
  • 27. Copyright 2017 © Influence Global, LLC. All Rights Reserved. “Reputationdamage”is #1riskconcernfor88%ofexecutives. USING VIDEO TO BUILD A PERSONAL BRAND Source: Deloitte
  • 28. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Ofrespondentswhoexperienceda reputationriskevent, 41% saylossof revenuewasthebiggestimpact. USING VIDEO TO BUILD A PERSONAL BRAND Source: Deloitte
  • 29. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 30. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 31. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 32. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 33. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 34. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 35. Copyright 2017 © Influence Global, LLC. All Rights Reserved. BattleofthePersonalBrands Bransonvs.Kalanick USING VIDEO TO BUILD A PERSONAL BRAND
  • 36. Copyright 2017 © Influence Global, LLC. All Rights Reserved. What’sYourBrand? USING VIDEO TO BUILD A PERSONAL BRAND
  • 37. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Whatpositiondoyouwanttooccupyinthe mind?That'sthefirstdecisiontomake. ― Al Ries, Positioning: The Battle For Your Mind USING VIDEO TO BUILD A PERSONAL BRAND
  • 38. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND Twoquestions:
  • 39. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND Twoquestions: • Whoareyou?
  • 40. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND Twoquestions: • Whoareyou? • Whoisyouraudience?
  • 41. Copyright 2017 © Influence Global, LLC. All Rights Reserved. YourPersonalBrandTagline USING VIDEO TO BUILD A PERSONAL BRAND
  • 42. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND Theidealtaglineis: • Short
  • 43. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND Theidealtaglineis: • Short • Clear
  • 44. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND Theidealtaglineis: • Short • Clear • Accurate
  • 45. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Iteachentrepreneurshowto buildemaillistsandcreateonline courseswithease. ― Amy Porterfield Iawakenthegiantwithin individuals. ― Tony Robbins Iwillteachyoutoberich. ― Ramit Sethi Iteachhustlershowtodaytrade attention. ― Gary Vaynerchuk Ihelpfamiliesmanagetheir finances. ― Suze Orman Ihelppeoplefocusonwhat’s essential. ― Greg McKeown USING VIDEO TO BUILD A PERSONAL BRAND
  • 46. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 47. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND
  • 48. Copyright 2017 © Influence Global, LLC. All Rights Reserved. CraftYourTagline USING VIDEO TO BUILD A PERSONAL BRAND
  • 49. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Step1:FindYour“Why” USING VIDEO TO BUILD A PERSONAL BRAND
  • 50. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Peopledon'tbuywhatyou do;theybuywhyyoudoit. ―Simon Sinek, Start With Why USING VIDEO TO BUILD A PERSONAL BRAND
  • 51. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Iwantto: [what you want to contribute] Sothat: [the impact you want to make] USING VIDEO TO BUILD A PERSONAL BRAND
  • 52. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Iwanttoeradicateentrepreneurial povertysothatentrepreneurscanmake alivingbuildingabusinesstheylove. ―Mike Michalowicz, Author of Profit First USING VIDEO TO BUILD A PERSONAL BRAND
  • 53. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Step2:IdentifyYourExpertZones USING VIDEO TO BUILD A PERSONAL BRAND
  • 54. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Anexpertisaman[orwoman]whohasmadeall themistakeswhichcanbemade,inanarrowfield. ― Niels Bohr USING VIDEO TO BUILD A PERSONAL BRAND
  • 55.
  • 56. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Makealistofeverythingyou’reanexpertat. USING VIDEO TO BUILD A PERSONAL BRAND
  • 57. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Step3:ChooseYourGeniusZone USING VIDEO TO BUILD A PERSONAL BRAND
  • 58. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Youhaveacalling:toliveyourgenius. ― Gay Hendricks USING VIDEO TO BUILD A PERSONAL BRAND
  • 59. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Combineexpertzones tofindyourgeniuszone. USING VIDEO TO BUILD A PERSONAL BRAND
  • 60. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND GENIUS ZONEEXPERTZONE#1 EXPERTZONE#2
  • 61. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Step4:DiscoverYourAudiences USING VIDEO TO BUILD A PERSONAL BRAND
  • 62. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Followercountsonlymatterif theaudienceactuallycaresand activelyconsumesyourcontent. ― Gary Vaynerchuk USING VIDEO TO BUILD A PERSONAL BRAND
  • 63. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Makealistofallthepotentialaudienceswho areinterestedinyourgeniuszone. USING VIDEO TO BUILD A PERSONAL BRAND
  • 64. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Step5:ChooseYourIdealAudience USING VIDEO TO BUILD A PERSONAL BRAND
  • 65. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND Youridealaudiencewill: • Belikeyou.
  • 66. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND Youridealaudiencewill: • Belikeyou. • Havemoney.
  • 67. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND Youridealaudiencewill: • Belikeyou. • Havemoney. • Wantwhatyouhaveandbewillingtopayforit.
  • 68. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND Youridealaudiencewill: • Belikeyou. • Havemoney. • Wantwhatyouhaveandbewillingtopayforit. • Energizeyou.
  • 69. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Step6:DefineYourObjective USING VIDEO TO BUILD A PERSONAL BRAND
  • 70. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Ifyouractionsinspireothersto dreammore,learnmore,domore andbecomemore,youarealeader. ― John Quincy Adams USING VIDEO TO BUILD A PERSONAL BRAND
  • 71. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Iwant your audience to action you want them to take sothat . impact you want USING VIDEO TO BUILD A PERSONAL BRAND
  • 72. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Iwant aspiringthoughtleaders your audience to action you want them to take sothat . impact you want USING VIDEO TO BUILD A PERSONAL BRAND
  • 73. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Iwant aspiringthoughtleaders your audience to joinmymasterclass action you want them to take sothat . impact you want USING VIDEO TO BUILD A PERSONAL BRAND
  • 74. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Iwant aspiringthoughtleaders your audience to joinmymasterclass action you want them to take sothat theywillbecomemoreinfluential,faster. impact you want USING VIDEO TO BUILD A PERSONAL BRAND
  • 75. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Step7:CreateYourTagline USING VIDEO TO BUILD A PERSONAL BRAND
  • 76. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Iteachentrepreneurshowto buildemaillistsandcreateonline courseswithease. ― Amy Porterfield Iawakenthegiantwithin individuals. ― Tony Robbins Iwillteachyoutoberich. ― Ramit Sethi Iteachhustlershowtodaytrade attention. ― Gary Vaynerchuk Ihelpfamiliesmanagetheir finances. ― Suze Orman Ihelppeoplefocusonwhat’s essential. ― Greg McKeown USING VIDEO TO BUILD A PERSONAL BRAND
  • 77. Copyright 2017 © Influence Global, LLC. All Rights Reserved. Ihelp to USING VIDEO TO BUILD A PERSONAL BRAND
  • 78. Copyright 2017 © Influence Global, LLC. All Rights Reserved. CanImakeavideoyet? USING VIDEO TO BUILD A PERSONAL BRAND
  • 79.
  • 80.
  • 81. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND Twoquestions:
  • 82. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND Twomorequestions:
  • 83. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND Twomorequestions: • Whatdoesyouraudiencewant?
  • 84. Copyright 2017 © Influence Global, LLC. All Rights Reserved. USING VIDEO TO BUILD A PERSONAL BRAND Twomorequestions: • Whatdoesyouraudiencewant? • Wheredoesyouraudiencehangout?