Personal Branding Through Video1. USING VIDEO TO BUILD A PERSONAL BRAND
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“Brand”
USING VIDEO TO BUILD A PERSONAL BRAND
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Yourbrandiswhatotherpeoplesayabout
youwhenyou'renotintheroom.
― Jeff Bezos
USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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5BenefitsofBeingan
InfluentialExecutive
USING VIDEO TO BUILD A PERSONAL BRAND
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1.Higherrevenue
USING VIDEO TO BUILD A PERSONAL BRAND
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1.Higherrevenue
2.Longertenure
USING VIDEO TO BUILD A PERSONAL BRAND
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1.Higherrevenue
2.Longertenure
3.Higherpay
USING VIDEO TO BUILD A PERSONAL BRAND
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1.Higherrevenue
2.Longertenure
3.Higherpay
4.Accesstotalent
USING VIDEO TO BUILD A PERSONAL BRAND
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1.Higherrevenue
2.Longertenure
3.Higherpay
4.Accesstotalent
5.Greaterbuy-in
USING VIDEO TO BUILD A PERSONAL BRAND
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Whatistheworthofapersonalbrand?
USING VIDEO TO BUILD A PERSONAL BRAND
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“Reputationdamage”is
#1riskconcernfor88%ofexecutives.
USING VIDEO TO BUILD A PERSONAL BRAND
Source: Deloitte
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Ofrespondentswhoexperienceda
reputationriskevent, 41% saylossof
revenuewasthebiggestimpact.
USING VIDEO TO BUILD A PERSONAL BRAND
Source: Deloitte
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USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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BattleofthePersonalBrands
Bransonvs.Kalanick
USING VIDEO TO BUILD A PERSONAL BRAND
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What’sYourBrand?
USING VIDEO TO BUILD A PERSONAL BRAND
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Whatpositiondoyouwanttooccupyinthe
mind?That'sthefirstdecisiontomake.
― Al Ries, Positioning: The Battle For Your Mind
USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
Twoquestions:
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USING VIDEO TO BUILD A PERSONAL BRAND
Twoquestions:
• Whoareyou?
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USING VIDEO TO BUILD A PERSONAL BRAND
Twoquestions:
• Whoareyou?
• Whoisyouraudience?
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YourPersonalBrandTagline
USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
Theidealtaglineis:
• Short
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USING VIDEO TO BUILD A PERSONAL BRAND
Theidealtaglineis:
• Short
• Clear
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USING VIDEO TO BUILD A PERSONAL BRAND
Theidealtaglineis:
• Short
• Clear
• Accurate
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Iteachentrepreneurshowto
buildemaillistsandcreateonline
courseswithease.
― Amy Porterfield
Iawakenthegiantwithin
individuals.
― Tony Robbins
Iwillteachyoutoberich.
― Ramit Sethi
Iteachhustlershowtodaytrade
attention.
― Gary Vaynerchuk
Ihelpfamiliesmanagetheir
finances.
― Suze Orman
Ihelppeoplefocusonwhat’s
essential.
― Greg McKeown
USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
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CraftYourTagline
USING VIDEO TO BUILD A PERSONAL BRAND
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Step1:FindYour“Why”
USING VIDEO TO BUILD A PERSONAL BRAND
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Peopledon'tbuywhatyou
do;theybuywhyyoudoit.
―Simon Sinek, Start With Why
USING VIDEO TO BUILD A PERSONAL BRAND
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Iwantto:
[what you want to contribute]
Sothat:
[the impact you want to make]
USING VIDEO TO BUILD A PERSONAL BRAND
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Iwanttoeradicateentrepreneurial
povertysothatentrepreneurscanmake
alivingbuildingabusinesstheylove.
―Mike Michalowicz, Author of Profit First
USING VIDEO TO BUILD A PERSONAL BRAND
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Step2:IdentifyYourExpertZones
USING VIDEO TO BUILD A PERSONAL BRAND
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Anexpertisaman[orwoman]whohasmadeall
themistakeswhichcanbemade,inanarrowfield.
― Niels Bohr
USING VIDEO TO BUILD A PERSONAL BRAND
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Makealistofeverythingyou’reanexpertat.
USING VIDEO TO BUILD A PERSONAL BRAND
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Step3:ChooseYourGeniusZone
USING VIDEO TO BUILD A PERSONAL BRAND
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Youhaveacalling:toliveyourgenius.
― Gay Hendricks
USING VIDEO TO BUILD A PERSONAL BRAND
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Combineexpertzones
tofindyourgeniuszone.
USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
GENIUS
ZONEEXPERTZONE#1 EXPERTZONE#2
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Step4:DiscoverYourAudiences
USING VIDEO TO BUILD A PERSONAL BRAND
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Followercountsonlymatterif
theaudienceactuallycaresand
activelyconsumesyourcontent.
― Gary Vaynerchuk
USING VIDEO TO BUILD A PERSONAL BRAND
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Makealistofallthepotentialaudienceswho
areinterestedinyourgeniuszone.
USING VIDEO TO BUILD A PERSONAL BRAND
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Step5:ChooseYourIdealAudience
USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
Youridealaudiencewill:
• Belikeyou.
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USING VIDEO TO BUILD A PERSONAL BRAND
Youridealaudiencewill:
• Belikeyou.
• Havemoney.
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USING VIDEO TO BUILD A PERSONAL BRAND
Youridealaudiencewill:
• Belikeyou.
• Havemoney.
• Wantwhatyouhaveandbewillingtopayforit.
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USING VIDEO TO BUILD A PERSONAL BRAND
Youridealaudiencewill:
• Belikeyou.
• Havemoney.
• Wantwhatyouhaveandbewillingtopayforit.
• Energizeyou.
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Step6:DefineYourObjective
USING VIDEO TO BUILD A PERSONAL BRAND
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Ifyouractionsinspireothersto
dreammore,learnmore,domore
andbecomemore,youarealeader.
― John Quincy Adams
USING VIDEO TO BUILD A PERSONAL BRAND
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Iwant
your audience
to
action you want them to take
sothat .
impact you want
USING VIDEO TO BUILD A PERSONAL BRAND
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Iwant aspiringthoughtleaders
your audience
to
action you want them to take
sothat .
impact you want
USING VIDEO TO BUILD A PERSONAL BRAND
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Iwant aspiringthoughtleaders
your audience
to joinmymasterclass
action you want them to take
sothat .
impact you want
USING VIDEO TO BUILD A PERSONAL BRAND
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Iwant aspiringthoughtleaders
your audience
to joinmymasterclass
action you want them to take
sothat theywillbecomemoreinfluential,faster.
impact you want
USING VIDEO TO BUILD A PERSONAL BRAND
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Step7:CreateYourTagline
USING VIDEO TO BUILD A PERSONAL BRAND
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Iteachentrepreneurshowto
buildemaillistsandcreateonline
courseswithease.
― Amy Porterfield
Iawakenthegiantwithin
individuals.
― Tony Robbins
Iwillteachyoutoberich.
― Ramit Sethi
Iteachhustlershowtodaytrade
attention.
― Gary Vaynerchuk
Ihelpfamiliesmanagetheir
finances.
― Suze Orman
Ihelppeoplefocusonwhat’s
essential.
― Greg McKeown
USING VIDEO TO BUILD A PERSONAL BRAND
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Ihelp
to
USING VIDEO TO BUILD A PERSONAL BRAND
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CanImakeavideoyet?
USING VIDEO TO BUILD A PERSONAL BRAND
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USING VIDEO TO BUILD A PERSONAL BRAND
Twoquestions:
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USING VIDEO TO BUILD A PERSONAL BRAND
Twomorequestions:
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USING VIDEO TO BUILD A PERSONAL BRAND
Twomorequestions:
• Whatdoesyouraudiencewant?
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USING VIDEO TO BUILD A PERSONAL BRAND
Twomorequestions:
• Whatdoesyouraudiencewant?
• Wheredoesyouraudiencehangout?