2. Our Mission
Our mission is to help others build a platform and audience. This is accomplished through providing
helpful and informative content and services that will equip and empower.
3. Our Content
Platformer.co will provide content in the following areas:
o Blog posts (20-25 posts a month, 400-500 words per post)
o Ebooks (5,000+/- words)
o Video (Screencasts and consulting videos)
o Child themes for WordPress
4. Our Services
Platformer.co will provide services in the following areas:
o Blog Setup/Design
o Social Media Setup/Design
o Branding
o Graphic Design
o Consulting
o Copy Writing
o SEO
o Ghost Writing
5. Our Team
Platformer.co is a team project and cannot be successful any other way.
Team Members:
3-4 men/women experienced and successful in the areas of content and services that
Platformer.co provides.
Duties:
o 2 posts per week (400-500 words) first 6 months (then 6/Month)
o Promote all posts on fb, twitter, g+
o Perform services under Platformer brand
o Write 1 short (5,000 words) ebook every 6 months
o Be available for monthly video hangout
o Promote Platformer EVERYWHERE
6. Our Audience
Platformer.co is targeting readers and clients with beginner to moderate knowledge in blogging,
social media, and networking.
Example professions:
o Business Owners
o Pastors
o Academics
o Entrepreneurs
o Professionals
o Writers
o Anyone who wants to be heard!
7. Monetization
Platformer.co will generate revenue through sales in:
o Direct Ads
o Ad Networks
o ebook sales
o Services
All revenue will be on a 90/10 split (90% of all revenue goes to team member(s), 10% goes to
Platformer.co account).
All ad revenue designated for team members will be split evenly among team members.
All ebook and service revenue will be split (90/10) with respective team member performing
service/producing content (ebooks).
Projected monthly income at 12 months:
o Ads (direct & network) - $150/mo
o ebook sales - $50/mo
o Services (combined between 3-4 members) - $1,000/mo
Total - $1,200/mo
8. Operating Costs
o Hosting/Domain(s) - $120/year
o Business Supplies - $30/year
o Services (email subscription, Hootsuite, etc.) $50/year
Total - $200/year
