2. 2
Multiple Campaigns
SocioMole allows you to
run an unlimited number
of campaigns targeting all
aspects of the Social
Media users profile as
well as refining the
response to their mood
Targeted Audience
You can specifically target
people within a location,
age range, gender and
even the platform which
they use.
Localised Marketing
Both versions of the
SocioMole system are
built to allow similar
campaigns to be run
targeting different
locations for improved
marketing results.
Explore the Social
Media Jungle
Imagine being able to set
up a social media
campaign and know that it
is constantly listening and
responding to
conversations 24/7. That
is the SocioMole solution
3. 3
Why be a Social Media Mole
What makes us stand out in the busy Social Media crowd?
SocioMole is available in two versions, the licensed
desktop version for medium to large businesses and
a small single user APP version.
24/7 Interaction
User friendly
Real-time results
App or licensed versions
Our systems will continue to work for you even when
you have gone home for the evening, it never sleeps
even when you do.
SocioMole is built to allow you to quickly set up
successful campaigns with little knowledge of social
media platforms.
Keep on top of your campaigns with real-time
information to ensure you reach the maximum target
audience.
4. 4
Brand awareness
Brand protection
Lead generation
Recruitment
Increase web traffic
Why SocioMole?
Here are some examples of the many uses of the
SocioMole system
01
02
03
05
04
Many possibilities..
Our customers are
constantly finding new
ways to apply SocioMole
methodology. Every
discussion opens up new
possibilities.
Try SocioMole to see how
you can use SocioMole to
help your business
5. 6
How to work SocioMole
A simple guide to how SocioMole can help boost your Social Media presence
6. 7
Define target audience
Set the location and age, gender and
other parameters.
Setup Responses
Enter the responses you want to
send out using our sentiment
dictionary.
Add Keywords
Add the words you want to search
for on Social Media.
Create Campaign
Set up the basic details of your
campaign, such as name and start
date.
By Using SocioMole
You can create multiple
campaigns based on your
licensing agreement. Single or
multiple Social Media
platforms can be targeted.
Pre-program the responses
sent out by SocioMole and
group them using our targeted
sentiment library.
These are the words that are
actively searched for within
Social Media posts. SocioMole
has the ability to also add
‘filter’ terms that can reduce
the amount of non-compliant
responses.
Specify if you want the results
to be local, national or
worldwide. Also set key
personal parameters to further
target your audience
7. 8
SocioMole interactions
How does SocioMole talk to the user
The terms you
use in your white
and black lists
defines if the
user is selected
01 SocioMole makes
sure they meet the
location, age &
gender
requirements for
the campaign
02 Analysis of the
original social
media post
places the user
into an emotional
category.
03 SocioMole will then
follow/friend the user
and based on
campaign settings,
wait before sending
the response
automatically
04
SocioMole identifies user
from their post using
keywords
Checks they meet the
demographics of the
campaign
Analyses sentiment of
post to ensure correct
response is sent
Follows/Friends them,
waits for response
then begins
conversation
8. 9
What is Sentiment?
The ‘secret sauce’ that ensures the response fits the mood.
Joy
Happy, buzzing,
proud, made up,
over the moon,
LMAO
Anger
Fuming, livid,
it’s a joke,
worked up,
FFS
Anticipation
Want, craving, soon, temptation, deadline,
suspect, forecast, motivation,
looking forward too, on tender hooks,
optimistic about, in the future, moving on
Disgust
Hate, lies, horrible,
never again
Surprise
Wow, shocking, amazing,
speechless, blown away,
out of the blue, no way,
OMG
Fear
Scared, frightened,
worried
Trust
Friend, honest,
truth, had faith,
assured me
Sadness
Pain, gutted,
sorrow, no hope
9. 10
Global reach
SocioMole can target any user on Social Media but you
can tailor your campaign to target specific users with
pre-defined regions around the world.
Targeted
Select users from a
specific city, postcode
or simply by country
Radius
Specify a set radius
around a central point
10. 11
Over 250 million
User count – Daily Telegraph –
July 2014
Over 2 billion
User count – Business Weekly –
Sept 2014
Over 200 million
User count – Instagram –
July 2014
One solution – multiple platforms
11. 12
i9
Multiple platform solution
Work SocioMole across multiple platforms.
i9
Sociomole
This desktop
solution is for the
running of multiple
campaigns within a
larger business
structure of users,
team leaders and
administrators
01
IvanIntro
This option is for the
smaller business, a
one campaign
solution. Built with
multiple trades and
professions pre-
loaded to assist with
setup.
02
13. i9 presentation to Joe Smith14
The Dashboard
Your SocioMole view into the Social Media world
Your new
homepage
The SocioMole
dashboard contains a
complete overview to
the interactions
SocioMole is making
with the Social Media
world.
Real-time stats, activity
monitor showing
interactions and a
window into the most
recent conversation
help you keep up-to-
date with your
campaigns.
Real-time
stats
Activity Monitor
Recent
Conversations
14. i9 presentation to Joe Smith15
Creating your campaign
Different ways of communication
• Do you want instant or delayed messaging
• Can set SocioMole to follow/friend users before
communicating
• If now reciprocating follow/friend then message anyway
• Can target private timeline only
Give users access to specific campaigns
• Multi-tier user access
• Unlimited users available
• Assign Social Media profile details to communicate with
• Can add multiple profiles for variation
How to get started
Assign Users & Profiles
Give user access to staff and attach Social Media profile
Campaign Overview
Specify users and activity type
15. i9 presentation to Joe Smith16
Things are always black or white
Define your search parameters
White List Black ListThe key search terms
This is referred to as the ‘white
list’. Thèse are the words or
phrases you want to find within a
Social Media post. Very specific
phrases will yield fewer results but
of higher quality; this is the
balance you have to play with.
The filter terms
Use the ‘black list’ to filter out
posts you are not interested in.
For example in Employment Law
the term ‘fired’ could be used in all
sorts of gaming or news articles
so use words like ‘Xbox’ as a filter.
16. i9 presentation to Joe Smith17
Step 04
Let SocioMole go to
work
Now everything is in place
SocioMole begins finding posts
and responding to them.
Step 03
Grade the mood
Type a response that fits the
mood of the conversation with
sentiment
Step 02
Type of phrase
Is it the initial conversation, a
conversational phrase or the
sales pitch?
Step 01
Tense
What tense do you want to reply
in? First or third person or even
have a generic response
The Responses
Did the post
contain the words
‘I’ ‘my’ ‘mine’ or
‘your’ ‘their’?
Are they sad,
happy, angry or
just excitable?
Either create a
conversation or
just go for the
sales line?
SocioMole will
now send your
responses out
automatically
How we enable you to specifically target your campaign responses
18. 19
SocioMole License Plans
Choose the package that suits your business requirements
First choose your user
System Admin
Everyone must have one System admin
Account who can view all areas of SocioMole.
The Administrator controls access for other
user levels
Team Leader
Works on specific campaigns
and can oversee assigned
Basic Users
Basic User
Is assigned specific campaigns
and can be monitored by
Team Leader
19. 20
Its all in the package
Simple packages to make being SocioMole cost-effective
Basic Standard Enterprise
Campaigns
Keywords – White List
Responses –
Conversation Replies
Support
5
20
25
Unlimited
*
20
50
100
Unlimited
*
50
Unlimited
Unlimited
Unlimited
20. i9 presentation to Joe Smith21
Customer support options
Whilst we have built SocioMole to be as easy to use and intuitive as possible
we understand there will be times you will need to speak to us. Below are the
available options for support which are available on the ‘Unlimited Support’
packages
01 02 03 04
Training
We offer both
‘on-site’ and ‘off-
site’ training
packages
Online
Support via our
online ‘Qwik
Chat’ service
Telephone
Contact our
support services
direct via phone
Email
We aim to
respond within
24 hours on any
email request
21. 22
We can help you grow
Consultancy packages available from
Sociosciences where we can work alongside
your existing team or manage your whole
campaign on your behalf.
Managed Campaigns
Our team of expert Social Media users can create and
manage your campaigns for you, so all you have to worry
about is handling the results.
Campaign specific costs to be agreed.
Consultancy
Work alongside
your team at
£1500 per day
Training & Setup
On or offsite help
to get started
