Dutch Design in South China


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Design, product design, industrial design, Dutch design, Design in China, Design in south china, prd design, design guangzhou, consulaat guangzhou, jorg van den hoven, designers, dutch designers, ask4me group,

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Dutch Design in South China

  1. 1. DUTCH INDUSTRIAL DESIGN (in CHINA) <ul><li>Consulate General of the Kingdom of The Netherlands </li></ul><ul><li>Mr Jorg van den Hoven </li></ul><ul><li>Industrial Design Engineer (MSc) </li></ul><ul><li>Deputy Head Economic & Commercial Department </li></ul><ul><li>[email_address] </li></ul>
  2. 2. DUTCH INDUSTRIAL DESIGN in CHINA <ul><li>What is Dutch Design not </li></ul><ul><li>Why Dutch Design </li></ul><ul><li>Dutch in China </li></ul><ul><li>How Dutch Designers work </li></ul><ul><li>How to Select Designers </li></ul><ul><ul><ul><ul><li>Preparation (I) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Assessment (II) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Selection (III) </li></ul></ul></ul></ul><ul><li>Good luck! </li></ul>Design is a direction Your company Should take if You want to be different Human Centered Design Lies fundamentally With Client & Designers Corss road sign for bicycles in Holland Image: Jorg van den Hoven
  3. 3. WHAT DUTCH DESIGN IS NOT <ul><li>-Only styling of an object </li></ul><ul><li>-The same as art </li></ul><ul><li>-A coincidence </li></ul><ul><li>-At end of product development </li></ul><ul><li>-Easy adaptable to your process </li></ul><ul><li>-Part of traditional Chinese business model and economic situation </li></ul><ul><li>-A trick with the computer </li></ul>Product Design = Innovation = Strategy = Investment = Risk = Opportunity Rubber Duck Found at China supplier Has touch sensitive metals for LED
  4. 4. Why Dutch Design <ul><li>-Out of the box Way of Thinking </li></ul><ul><li>-Integrated management process </li></ul><ul><li>-Understanding end-user </li></ul><ul><li>- Design = Innovation = multi-disciplinary </li></ul><ul><li>-International </li></ul><ul><li>-Holland HUB for new markets </li></ul>Design = Innovation = Market X Technology X Product www.marcelwanders.com
  5. 5. Dutch in China <ul><li>-Smart engineering = Safe Cost </li></ul><ul><li>-Create identity = Branding </li></ul><ul><li>-Consistent product range </li></ul><ul><li>-Long experience </li></ul><ul><li>-Knowledge of western market </li></ul><ul><li>-Understand IP </li></ul>China : From Price Taker to Price Maker this Requires innovation & Design www.ask4me-group.com
  6. 6. How Dutch Designers work <ul><li>Follow process ( see later ) </li></ul><ul><li>Work in phases </li></ul><ul><li>Charge before each phase </li></ul><ul><li>Create mutual understanding </li></ul><ul><li>Design = Research = Time </li></ul><ul><li>Hourly fee’s from 200 RMB/Hr up to 2.500 RMB/Hr </li></ul>www.kocxontwerpen.nl Dutch Product Design is also: -contextual -materialisation -user oriented -conceptual -ergonomics -interactive -our of the box -discussable -profitable = Multi disciplinary = Innovation
  7. 7. How to Select Designers <ul><li>Preparation </li></ul><ul><li>Assessment </li></ul><ul><li>Selection </li></ul>For Dutch Designers To follow the Right Direction They work with clear procedures = Good design = Good Process = Good Management Corss road sign for bicycles in Holland Image: Jorg van den Hoven
  8. 8. Preparation <ul><li>-Characteristics </li></ul><ul><li>-Size (investment_ </li></ul><ul><li>-Complexity </li></ul><ul><li>-Product-Market-Identity Mix </li></ul><ul><li>-Type of Design Agency </li></ul><ul><li>-Specialty of Agency </li></ul><ul><li>-Size of Agency </li></ul><ul><li>-Required Management </li></ul>GOOD designs requires also GOOD management of clients (YOU) (and middle management that understands design) www.vividvormgeving.nl
  9. 9. Preparation (ii) <ul><li>Design Brief </li></ul><ul><li>-Your target </li></ul><ul><li>-Your identity & brand </li></ul><ul><li>-Your products </li></ul><ul><li>-Your assignment </li></ul><ul><li>-Your criteria </li></ul><ul><li>-cheaper product vs. high quality </li></ul><ul><li>-product range vs. one of a kind </li></ul><ul><li>-etc.. </li></ul>Speak out What you Want or Need www.burovormkrijgers.nl
  10. 10. Assessment <ul><li>-Project Characteristics </li></ul><ul><li>-Project Size (investment_ </li></ul><ul><li>-Complexity </li></ul><ul><li>-Product-Market-Identity Mix </li></ul><ul><li>-Type of Design Agency </li></ul><ul><li>-Specialty of Agency </li></ul><ul><li>-Size of Agency </li></ul><ul><li>-Required Management </li></ul>Product Design = Cooperation Make a Checklist Of all your Requirements and Wishes www.ask4me-group.com
  11. 11. Selection <ul><li>-Professional Criteria </li></ul><ul><li>-Vision of the Agency </li></ul><ul><li>-Paid Pre-Study (feasibility/design) </li></ul><ul><li>-Create discussion </li></ul><ul><li>-Matching your ideas </li></ul><ul><li>-Design contract </li></ul><ul><li>-Design conditions (terms) </li></ul>Designers are Experts. Companies that innovate Require experts. Selecting Designers = Management Strategy! = Selecting Long Term Partners Jorg van den Hoven “My paint stock”
  12. 12. Good Luck! <ul><li>-Changing your business strategy </li></ul><ul><li>-Redefining your management process </li></ul><ul><li>-Realising what you want from designers </li></ul><ul><li>-Investing in the right design partner </li></ul><ul><li>-Starting to INNOVATE! </li></ul>Dutch Design Partners in Innovation Jorg van den Hoven Symbolic image in Lausanne
  13. 13. CONTACT US FOR -Trade Enquiries -Investment in Holland -Design & Business Partners -Information on Holland <ul><li>Send your design inquiries to: </li></ul><ul><li>[email_address] </li></ul><ul><li>OR </li></ul><ul><li>[email_address] </li></ul>Special thank to: Dutch Design Association www.bno.nl Gordon Bruce ( founding Product Design  Chairman of the &quot;Innovative Design lab of Samsung )