As a global community, we’ve survived a historical period of change, challenge and adversity since 2020. But the fight isn’t over… we’re simply at the end of the beginning. So what can we learn from businesses and organizations that have adapted and shown resilience in the face of unprecedented change?
19. Buildresilienceby
owningyourstory
19
Alignment – Align your actions with
your narrative, or others will tell a more
credible version of your story.
Top to bottom – Consistency and clarity
are the key to resilience – live it from
marketing to employee experience.
Don’t fear change – Resilient stories
adapt to the world as it changes.
1
2
3
21. 21
“By not choosing values, you’re
just choosing an unconscious
set of values that you have
no control over.”
Tristan Harris, Center for Humane Technology
24. Birth 10 years 20 years 30 years 40 years 50 years 60 years 70 years
Intelligence
level
24
Whatdowemeanbywisdom?
25. Birth 10 years 20 years 30 years 40 years 50 years 60 years 70 years
Intelligence
level
25
Analyticspeed,energy,focus,conceptualcapacity
Fluid
intelligence
26. Birth 10 years 20 years 30 years 40 years 50 years 60 years 70 years
Intelligence
level
26
Culturalintelligence,knowledge,combiningideas
Crystallized
intelligence
Fluid
intelligence
27. 27
Wisdom requires you to
leave your comfy leadership
bubble, to listen and to
understand.
28. 28
Bernard Looney
BP CEO
Challenged BP employees to
share ideas on how the
company could help with the
response to the Covid-19
pandemic
Marissa Mayer
Google employee #20
Asked all her direct reports
“What would make you not
resent your job?”
David Abney
UPS ex-Chairman
Went on a global ‘listening
tour’, asking employees and
customers to tell him what they
thought the company should
focus on going forward
29. 29
Bernard Looney
BP CEO
Challenged BP employees to
share ideas on how the
company could help with the
response to the Covid-19
pandemic
Marissa Mayer
Google employee #20
Asked all her direct reports
“What would make you not
resent your job?”
David Abney
UPS ex-Chairman
Went on a global ‘listening
tour’, asking employees and
customers to tell him what they
thought the company should
focus on going forward
30. 30
Bernard Looney
BP CEO
Challenged BP employees to
share ideas on how the
company could help with the
response to the Covid-19
pandemic
Marissa Mayer
Google employee #20
Asked all her direct reports
“What would make you not
resent your job?”
David Abney
UPS ex-Chairman
Went on a global ‘listening
tour’, asking employees and
customers to tell him what they
thought the company should
focus on going forward
31. Buildresilienceby
connectingtoyour
organization
31
Listen and understand – Travel, have
difficult conversations, experience
friction first-hand.
Be open and honest – show-up,
communicate often (answer or no), don’t
project false confidence.
Keep your promises – deliver on what
you say you will. The North Remembers.
1
2
3
37. 37
“When you get past worrying too
much about your mortality,
mattering is where you end up.”
John Maeda – Resilience in Tech Report 2022
38. 38
“Mattering is simply the perception
that others depend on us, are
interested in us and are concerned
with our fate – thinking about why
we should matter can exert a
powerful influence on our actions.”
John Maeda – Resilience in Tech Report 2022
42. Buildresilienceby
findingwhatmatters
42
Adversity – in times of adversity, what
matters comes to the surface quickly.
Pick a challenge you’ve overcome.
Belief – how did you frame that
adversity in terms of what it meant to
you? What did you believe it meant?
Consequences – did the actions you
took in that moment reflect those
beliefs?
A
B
C
D
Dispute – were your beliefs accurate?
Could you have viewed the adversity in a
more optimistic way?
Adapted from Dr Martin Segman’s ABCD Framework
47. “Peloton is a metaverse of six million
rich people who have an immersive
experience trying to get fit without
leaving the house.”
— Prof. Scott Galloway
48. A digital world occupied by 58 million
daily active users across 180 countries
(Sounds an awful lot like a Metaverse)
51. Buildresilienceby
adoptingwithagility
51
Review – What new platforms, channels
or technologies did you successfully
experiment with in the last 2-3 years?
Codify agility – If you haven’t already,
actively adopt a fearless test-and-learn
digital mindset.
Built a multi-metaverse strategy –
consider how and where you should
show up authentically as a brand across
the metaverses…
1
2
3
59. 59
“As we engineer things that affect
people’s lives, we need to think
about how we codify diversity.”
Frances Haugen, Facebook whistleblower
60. Buildresilienceby
buildingawholly
welcoming
environment
60
Beyond people – Interrogate your
systems and processes, do they
welcome diversity or incentivize
conformity?
Encourage positive friction – Nobody
believes change is going to be easy,
encourage difficult conversations and
admit mistakes.
Walk the talk – Diversity is an outcome,
building inclusive, welcoming spaces
1
2
3
61. Systems of
Resilience
Stand for something, tell your story,
and walk your talk
Values
1
Stay curious and lead with wisdom.
Leadership
2
Amplify what matters and make
a difference
People & planet
3
Consider diversity and all its benefits an
outcome of being Wholly Welcoming
Diversity 5
Be a pioneer in the multi-metaverse
Digital 4
62. 62
“If you don’t like change,
you’re going to like
irrelevance even less.”
General Eric Shinseki